Vicky Shilling

Three nutritionists. Same strategies. Wildly different outcomes.

Thank you .thomas for this prompt to explain how we got to where we are in our work. Because for me, this was the moment everything I believed about business coaching shifted.

I used to think that if I gave someone the right advice, the right framework, the right practical steps, it would work.

And sometimes it did.

But these three clients broke that assumption completely.

Because with the same strategies we got three completely different results.
And the difference had nothing to do with the quality of the advice.

It was in what each of them believed about themselves, their work, and whether they deserved the result they were trying to create.

That’s what changed how I coach.

Not less strategy.

But the understanding that strategy alone is never enough if the self-trust isn’t there to carry it.

If you’ve ever followed a system that ‘should’ have worked and still didn’t, this one is for you. And so is Trust Club. The doors close Wednesday night, get in to join us to shift these beliefs and start creating the trust you need to back any strategy you’re implementing in Q4 and beyond.

Link in bio to find out more - or comment TRUST and I’ll send you the details 💌

Let me know what you think!

The update no-one asked for but that’s keeping me tracking my own progress! 😆 It’s been a good few weeks since I did one of these and we’re well over half way through now…. I think?! A quick run down of the changes and what’s next. Let me know what you think!

Thank you again for inviting me to share with your attendees how to create a self belief shift at the end of an epic day of learning at your event.

It’s always a joy to give people the permission to speak freely about their fears and doubts, and provide some tools to help them shift them.

One participant found a fabulous piece of evidence that she was backing herself - the fact that she was in attendance at event like this, was itself evidence she believed she was capable of building a thriving business.

Love speaking at events like this - when’s the next one?!



PS. After an initial panic that Irish Rail only ran trains every 2hrs out this direction, I thought the bus service was absolutely fantastic! Smooth, reliable and enjoyable. Highly recommend for a trip out of the city 😍

I just read a Substack article about a popular self-help Instagram account and I had to share my thoughts.

Because some of what gets sold as mindset work is this: your thoughts create your reality. Heal enough, journal enough, do enough inner work, and the money comes.

And if it’s not working, you just haven’t done enough yet.

That is not what I teach.
And it’s not what I believe.

The world is real.
Systemic barriers are real.
Economic pressure is real.
Burnout is real.
None of that disappears because you rewrote a belief.

What I work on is the gap between what you’re capable of and what you’re actually doing.

Not because you’re lazy or not good enough.

But because there are specific, nameable beliefs making action feel harder than it needs to be and it’s something you can work on.

But it sits alongside the real world. Not instead of it.

If you’ve ever felt uneasy about mindset work, that unease is probably correct.

What I do is trying to be an alternative.

Save this if it landed. And if you want to know what that alternative actually looks like in practice, check out Trust Club, link in my bio 🔗

I’d love to know what you think on this one! Does some mindset work come with a side dose of “it’s all your fault”?

I got this email in my junk folder. A multi-millionaire who retired young wants to help me build a 6-7 figure automated business in eight weeks.

😬😬😬😬

Eight weeks.

And I’m sitting here wondering why I don’t feel like I’m doing enough…. 🫠

Genuinely. How are we supposed to feel okay about where we are when this is the noise we’re swimming in every single day?

This is exactly why I built Trust Club. A space to do the quiet, real work of actually trusting yourself in your business.

No eight week promises. No retire rich guarantees. Just the tools to stop letting noise like this decide how you feel about yourself and your work.

Link in bio to find out more or comment TRUST and I’ll DM you the deets 💌 Have you received this sort of email before?! How did it leave you feeling?