PML Group
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Ireland's leading Out of Home (Outdoor) location-based advertising agency
As featured in Friday's Out \ Look:
has combined sustained citywide visibility for its new Galaxy Z range with more concentrated OOH activity designed around particular audience moments.
The clearest expression of that approach came at , where the campaign was projected across one of the city’s biggest canvases.
Last Tuesday evening, the large-scale projection ran from dusk for approximately four hours, deliberately coinciding with audiences leaving the nearby 3Arena concert and moving through the Docklands.
Planned by & Source out of home. Media by .
17/04/2026
This one hit the sweet spot. A lovely lunch this afternoon with our friends at and celebrating their IMPACT Awards success for Cadbury Dairy Milk.
17/04/2026
We’d call it a Happy Meal, but this one came with an IMPACT Award.
A great lunch yesterday with our friends at and celebrating their win for "Big Arch"!
27/03/2026
"On OOH, creative relevance is not a nice extra. It is often the difference between a message that simply occupies space and one that earns attention."
Aaron Poole, marketing insights manager, with this week's Out \ Look on Out of Home.
via Irish Marketing Journal (IMJ)
09/01/2026
"Longer and slower commutes increase dwell time exposure to, and impact of, OOH formats from billboards to buses, to bus shelters."
James Byrne, marketing manager, PML Group with this week’s Out \ Look on Out of Home. In this issue:
- INRIX confirms Dublin is #1 City in Europe for Time Lost in Traffic Delays.
- What January Looks Like on the Street: Cycle 1 campaigns marks the new year.
via Irish Marketing Journal (IMJ)
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