ShelfLife Magazine

‘Presence precedes performance’

ShelfLife caught up with Irish Rugby Captain, Caelan Doris to discuss his continued role as Lucozade Sport Ireland brand ambassador and the standout moments of his sports career to date

‘Presence precedes performance’ - Shelflife Magazine Donna Ahern caught up withIrish Rugby Captain, Caelan Doris to discuss his continued role as Lucozade Sport brand ambassador and the standout moments of his sports career to date

Spanish Rioja and Chilean Pinot Noir win Irish W**e Show Star Awards 2026

The winning wines from the Irish W**e Show Star Awards will be available to consumers from NOffLA - National Off-Licence Association outlets across Ireland

Read more: https://www.shelflife.ie/spanish-rioja-and-chilean-pinot-noir-win-irish-wine-show-star-awards-2026/

Here’s what’s happening in The Backyard at Blas Na HEireann 2026

An exciting line up of speakers will share their experiences to help start-ups to grow their business

Here's what’s happening in The Backyard at Blas na hÉireann 2026 - Shelflife Magazine An exciting line up of speakers will share their experiences to help start-ups to grow their business

Some like it hot

ShelfLife explores the latest launches, consumer trends and innovations - highlighting what's hot in hot beverages and how retailers can capitalise on demand

Frank and Honest Kenco Ireland Lyons Tea Lipton Lavazza Bewley's Ireland Velo Coffee Roasters

Some like it hot - Shelflife Magazine ShelfLife explores the latest launches, consumer trends and innovations - highlighting what's hot in hot beverages.

Bringing the taste of Greece to Ireland

Authentic Greek yoghurt, made with generations of expertise

Bringing the taste of Greece to Ireland - Shelflife Magazine Authentic Greek yoghurt, made with generations of expertise

Come fry with me

ShelfLife spotlights the latest launches, standout products and emerging trends in the fast-moving air fryer category

Goodfella's Pizza - UK & IE Slicey Pizza Donegal Catch McCain UK IE Gorge Us Foods Glenhaven Foods

Come fry with me - Shelflife Magazine  ShelfLife spotlights the latest launches, standout products and emerging trends in the fast-moving air fryer category 

Saba founder Paul Cadden launches the world’s first 100% banana water

The name combines banana with naam, the Thai word for water, reflecting the brand’s Thai origins.

Saba founder Paul Cadden launches the world’s first 100% banana water - Shelflife Magazine The name combines banana with naam, the Thai word for water, reflecting the brand’s Thai origins.

Together hits different: Müller UK & Ireland and MyProtein champion teamwork

Mixers are available in three flavours - Strawberries & Cream, Banana Split with Chocolate Crunch, and Cookies & Cream with Cookie Crunch

Together hits different: Müller and MyProtein champion teamwork - Shelflife Magazine Mixers are available in three flavours: Strawberries & Cream, Banana Split with Chocolate Crunch, and Cookies & Cream with Cookie Crunch

Kinnegar Brewing releases Day Skipper Pilsner

The pilsner is a new addition to the Donegal brewery’s 'iconic' core range of beers

Kinnegar Brewing releases Day Skipper Pilsner - Shelflife Magazine The pilsner is a new addition to the Donegal brewery’s 'iconic' core range of beers

Aldi Ireland wins top honours at 2026 Ireland Quality Food and Drink Awards

The retailer secured 65 awards at this year’s Ireland Quality Food and Drink Awards, including retailer of the year and drinks retailer of the year

Aldi wins top honours at 2026 Ireland Quality Food and Drink Awards - Shelflife Magazine The retailer secured 65 awards at this year’s Ireland Quality Food and Drink Awards, including retailer of the year and drinks retailer of the year