Flymob

https://www.huffingtonpost.com/entry/programmatic-tv-advertising-is-like-teenage-sex-but_us_59ee3c09e4b031d8582f574a

Programmatic TV Advertising is Like Teenage S*x: But How Do You Do ‘It’ Right? By Kyra Steegs, Senior Video Director at Improve Digital Programmatic TV advertising. It’s everywhere. It’s said to be the future of programma...

eMarketer Releases New US Programmatic Ad Spending Figures

https://www.emarketer.com/Article/eMarketer-Releases-New-US-Programmatic-Ad-Spending-Figures/1016698

A little bit of social media history in case it rains this weekend :)

https://www.entrepreneur.com/article/297534

Top 10 Powerful Moments That Shaped Social Media History Over the Last 20 Years Do you remember your first social media profile? Or, how about your first social media post?

Sometimes less is more.

http://mashable.com/2017/07/27/google-play-music-youtube-red/?utm_cid=hp-r-2

Google admits it has too many music streaming services Google is finally trying to simplify.

Because we love AR at Flymob :)

http://mashable.com/2017/07/26/disney-magic-bench/?utm_cid=hp-r-11

Disney's Magic Bench lets you play with AR characters without headset or smartphone This could be the future of augmented reality at Disney.

"Baidu, which runs China's biggest search engine, has partnered with PayPal, to allow its users to shop on overseas sites with funds from their Baidu Wallet."

http://mashable.com/2017/07/27/baidu-paypal-china/?utm_cid=hp-n-1

PayPal ties up with one of China's biggest tech firms, to court China's ravenous shoppers The deal opens up PayPal's 17 million merchants to 100 million extra Chinese shoppers.

"Facebook has already been telling its video advertisers to hit people with faster messages. Sandberg said on the call that 6 seconds emerged as an ideal ad length in a recent test conducted with Tropicana."

http://adage.com/article/digital/facebook-brands-ready-6-video-ads/309929/

Facebook Gets Brands Ready for 6-Second Video Ads Facebook released second quarter results and outlined all the ways video is changing the social network, including forcing advertisers to create shorter ads.

"The company also reported an increase in both daily and monthly active users, with daily active users totaling an average of 1.32 billion in June for a 17 percent increase year-over-year. Monthly active users also increased 17 percent year-over-year to total 2.01 billion as of June 30. "

http://www.adweek.com/digital/facebook-raked-in-9-16-billion-in-ad-revenue-in-the-second-quarter-of-2017/

Facebook Raked in $9.16 Billion in Ad Revenue in the Second Quarter of 2017 The social giant reported advertising revenue of $9.16 billion in the second quarter, up 47 percent from a year earlier but slower than the year before that.

"Unlike every other competitor in the top four rankings, Roku doesn't offer its own content store, instead serving as a platform that's open to all players (except Apple's iTunes, which is only available on Apple TV). "

http://mashable.com/2017/07/26/roku-beating-apple-tv-fire-tv-chromecast/?utm_cid=hp-h-5

Roku is beating Apple TV, Google, Amazon in the battle for your TV attention, study claims It has the least media buzz, but stays winning because of one simple factor: choice.

"Blackshaw and his team can claim credit for lifting their social legions by 50 percent in the last four years to 300 million fans and followers. Such a boost has helped ecommerce spike from 2.9 percent of Nestlé Group sales in 2012 to 4.9 percent last year."

http://www.adweek.com/digital/the-ingredients-that-helped-nestle-infuse-innovation-into-its-corporate-culture/

The Ingredients That Helped Nestlé Infuse Innovation Into Its Corporate Culture The company’s digital transformation started from within.

"(...) when it comes to shoving ads on a keyboard — even if it was by accident — it rubs customers the wrong way.

http://mashable.com/2017/07/17/htc-phones-display-banner-ads-keyboard-error/?utm_cid=hp-r-2

Keyboard ads are your latest dystopian tech nightmare WTF?

"(...) the retail behemoth is now exploring the possibility of building its own messaging app."

http://mashable.com/2017/07/17/amazon-messaging-app-report/?utm_cid=hp-r-1 .iZb9GgqS

Amazon's next step at world domination could be a messaging app A new target for Amazon's quest to be everything