Mobupps

Insights, connections, and new perspectives on the future of commerce⚡

Denise Cafaro, LATAM Country Manager at Mobupps, and Camila Coriolano, Account Manager at Mobupps, joined Black Friday Insights by WPP Commerce to explore the trends shaping e-commerce, customer journeys, and growth ahead of Black Friday.

It was a great opportunity to connect with industry peers, exchange ideas, and bring new insights back to the team 🤝

🔦 Marketer Spotlight by Mobupps : Sofía Salazar Cardona

In the latest edition of Marketer Spotlight, we sit down with Sofía Salazar Cardona, Growth Manager at Treinta, to challenge some of the assumptions shaping growth marketing today.

Key insights include :

🤖 AI should make marketers think better, not just move faster.
🛡️ A conversion means little if it doesn’t represent genuine demand.
📈 Activation isn’t a download, it’s the moment a product becomes part of a user’s routine.
🔄 Marketing shouldn’t just acquire users, product behavior should shape marketing and marketing data should shape the product.

Read the latest Marketer Spotlight and explore her take on AI, media quality, activation, retention, and the future of growth here : https://mobupps.com/blog/marketer-spotlight-with-sofia-salazar-cardona

We're heading to Israel Mobile Summit! 🚀

Bella Katsir, COO at Mobupps, and Ori Gurevich, Head of i/RTB Department at Mobupps, will be catching up with the app marketers, growth specialists, and adtech professionals.

Looking forward to meaningful conversations, fresh ideas, and a few great meetings along the way. 😎

Will you be there? Let’s book time for a chat: [email protected]

China is redefining the beverage game.☕🍵
Local brands are building new ways to attract, engage, and retain consumers with digital-first models and lifestyle-driven approaches.

So, what can global brands learn from China’s beverage revolution? Mobupps explores the trends, consumer behaviors, and strategies shaping the next generation of beverage brands.

👉 Read the full article:
https://mobupps.com/blog/chinas-beverage-revolution-from-local-taste-to-global-disruption?utm_source=Meta&utm_medium=social&utm_campaign=beveragecarousel

What a night, Bogotá! ✨
Recently, we had a great time at Growth Masterminds Bogotá – an evening filled with great conversations, fresh ideas, and positive vibes.

The Mobupps team enjoyed connecting with fellow growth and mobile marketing professionals and exchanging thoughts.

Big thanks to everyone who joined us and made the evening so special! And, of course, to the teams at Singular, Insider One, and Awtana for bringing the community together 🤝

Missed this time? Let’s connect via email: [email protected]

Next stop: London📍✈️ The Mobupps team is heading to PI LIVE Europe on October 19-21.

Pulkit Budhiraja, Director of India & Global CPS at Mobupps, and Kirk Miranda, Business Development Manager at Mobupps, are ready for three days of practical insights, meaningful connections, and new opportunities.

Will you be there? Drop us an email: [email protected]
Let’s find a time to connect 🤝

NYC, we’re coming your way!🗽
The mobile growth community is getting together, and Mobupps is excited to be part of the conversation at UNIFY New York City.

Join us for an afternoon of real conversations, fresh perspectives, and ideas around AI, performance, measurement, and the future of app growth.

Come connect, exchange ideas, and see what’s next for mobile.
📅 October 20 at 2 PM
📍 The Standard High Line Hotel, New York
🚨 Save your spot: https://hubs.li/Q04xKMXV0