Design by Efrat

The biggest misconception about interior design?

That it's glamorous.

Demolition, dust, noise, mess, site visits (with no AC), marking plans on walls, problem solving, measuring, double checking.

Beautiful interiors are built on hundreds of decisions that most people never see and a lot of unglamorous work. You have to trust the process.

It's not always pretty. But I love it! And the results are worth it... Stay tuned...!

A smooth renovation isn't luck. It's the result of good planning.

Initial steps of this full home renovation began in March, and by December my clients moved into their beautifully transformed home.

Having time to plan, discuss options and make thoughtful decisions meant we could create a home that truly works for them.

My clients trusted me to guide them through the process, from the design decisions to liaising with the contractor and suppliers, and it was a pleasure to be part of their journey.

"It was a pleasure to work with Efrat. We both have limited Hebrew so to have Efrat at our side throughout the Shiputz was absolutely amazing. In addition her ideas on the design of the Shiputz and her eye for detail has created an apartment we really enjoy living in."

Their feedback means a lot to me. Knowing they love their new home gives me so much satisfaction. But knowing they felt supported and confident throughout the renovation is just as important to me.

Thank you for trusting me with your home.

Good design isn't always about making a room bigger. Sometimes it's about making it work better.

In this bathroom, we didn't gain a single cm, but by rethinking the layout, the space feels so much larger and functions so much better.

We moved the door, relocated the vanity, replaced the bath with a full width shower, and created a layout with room to move comfortably, dry off and even add a heated towel rail.

The best renovations aren't just beautiful, they make everyday life easier.


טובול קרמיקה

Living and designing so close to Jerusalem, it’s impossible not to be inspired by it.

The stone, the light, the layers of history and modern life existing side by side.

Even in design, I’m always drawn to spaces that feel warm, rooted, textured, and full of soul, and I think Jerusalem influences that more than I realise.

יום ירושלים שמח!

Photograph by .s.photography

Artwork by the very talented who creates beautiful, customised pieces for any space.

It’s not only about how a space looks at the end.

It’s about the process that gets you there.

Design projects involve a lot of moving parts - decisions, timing, coordination, problem-solving. It can easily become overwhelming.

My role is to hold that structure. To keep things moving. And to make sure clients feel supported and clear throughout the process.

Yes, I design spaces.

But just as importantly, I help create calm within what can otherwise feel like a very complex journey.

That sense of ease and confidence, that’s often what people remember most.

This week always makes me pause.
Not just personally, but professionally too.
Between Yom Hazikaron and Yom Haatzmaut, I find myself thinking about what it means to build a life and a home here.

For me, a big part of that shows up in my work. Building people’s homes here. Supporting Israeli businesses - often small, family-run ones.

There’s something I see again and again. Clients sourcing products from abroad. And I get it. The range is bigger, often more affordable. But in reality, it often becomes complicated.

Things don’t quite fit the space.
You need one more item and suddenly it’s weeks of waiting and delays.
Something small goes wrong, or isn’t compatible, and there’s no one to call.

What looked simple becomes… not simple.

After seeing this more than once, I’ve become very clear about where I stand.

I believe in working locally with suppliers, carpenters, and businesses who understand how we actually live and build here - who are part of the process, and who are there when something needs adjusting (because it always does).

It’s not just about being idealistic. It just works better.

This week especially, that choice feels even more meaningful.

To create homes that are not only beautiful, but make sense here, and are built with the people around us.

Proud to be a blue and white designer, through and through. 🤍💙

Most kitchens are planned in isolation.
That’s where things start to go wrong.

I’m often asked why clients should choose to work with me alongside a carpenter, rather than going directly to a kitchen company.

The difference is in how the space is approached.

In many homes here, the kitchen, dining and living areas are all connected, which means that even if you are only renovating your kitchen, decisions such as layout, flow, storage and sightlines still need to be considered in relation to the whole space.

One of the key roles I bring to a project is seeing the full picture, not just the kitchen in isolation, but how everything works together.

We go through a detailed planning process together, asking questions that aren’t always obvious at the start, and making decisions with the client’s needs in the centre.

In this project, the position of the island, the placement of the TV, the relocation of the dining table, right down to small details like a dedicated rail for kitchen towels were all designed together to create a space that feels cohesive and comfortable to live in.

This is often the difference between planning a kitchen and planning a home.

It’s not just about designing a kitchen, it’s about making sure the whole space works together.

The past weeks have felt heavy, and this season is arriving with a mix of emotions I didn’t expect.

Between everything happening around us, preparing to send our son to the army today, and a Seder that will look a little different than planned… it’s a time of reflection.

Pesach is about freedom, but also about resilience, uncertainty, and stepping forward even when things feel unclear.

Hoping for quieter days ahead.

Wishing everyone a meaningful Pesach.