August Moon

APOLINA
Coming September💫💕

Step into our universe🌝💕
Shabazi 28, Tel Aviv

TINY AW26🌝 Inspired by the Cotswolds- where rolling hills, cottage gardens, and old English houses set the scene for a new Autumn story.

Now online!

Misha & Puff Fall Drop 2 celebrates the beauty of everyday dressing. Playful prints meet delicate embroidery, patchwork details, and richly textured knits, while nostalgic silhouettes bring a familiar sense of charm. Alongside timeless staples made for layering, each piece is designed to be mixed, matched, and worn often- bringing joy to the clothes that become part of daily life 🌝💕

“For the Explorers” and “For the Dreamers”- two pairs of pants by House of Casa, made exclusively for August Moon in some of our all-time favorite Liberty prints.

Photographed in Tel Aviv by roee biton, featuring ANASTASIIA ALEXANDRA KRASIK 🇮🇱🎗️ and Martin.

Available now in-store and online 💫🐎

Bobo Choses Drop 2 is here!!!
This drop focuses mainly on outerwear for kid and baby- with the color and humor you know and love from BOBO CHOSES

Now Live 🌝

Meet Tamar Friedman (41) a Givatayim based designer whose curiosity has blended fashion, trend forecasting, entrepreneurship and strategic consulting into a singular, quietly confident practice- now tempered by motherhood and the slow wisdom of turning forty. Tamar Friedman traded the city’s frantic pulse for a backyard that breathes- where art and nature become a classroom of possibility; where patience, play and the courage to experiment guide both her work with creative brands and the way she raises her children, Yuli (9.5) and Gal (5) with her husband, Yoel. In her world, strategy is not a fixed map but an ongoing practice- a way to help creators while modeling patience, play, and resilience for her children as they grow.

The full article can be found in our bio 🌝

Photography Eden-Émilie Maarek📷

Our summer sale continues with saving from 20-40% off🌞💕 Shop in-store or at www.augustmoon-shop.com