Spectal Management

The Grand Line made a stop at Mumbai Comic Con.

KitKat x One Piece came alive with a 20-foot ship as the centrepiece, Luffy at the bow, and a zone recreated right down to the details fans would clock instantly. Every corner built to be walked through, and to be shot.

Wanted Posters gave every fan their own bounty. Sampling and merch gave them something to carry out.

Straw Hats onboard. Bounties claimed. The Grand Line docked in Mumbai. - _Optional_

Concept, design, production, fabrication, content by Spectal.

Brand - KITKATINDIA
Event - Comic Con India

📸 - DrunkMonk/Vibhav Gaur

// Team Spectal //
Himanshu (Chow) Raveen Bishnoi cre(art)e Sourav Yadav ਪ੍ਰਭਸਿਮਰ ਕੌਰ Jatin Sharma wrish*ta Khushi Saraswat 𝐀𝐒𝐇𝐋𝐄𝐒𝐇𝐀 Chanpreet Singh Parteek Rayat chandan kalpam Nitesh Pathak:) Lakshay soniLakshay soni

10 campuses across India and one question at the centre of all of them: Pop a Break.

The Pop Sync Slide was the anchor. Students navigated POPS-inspired balls through an obstacle course, racing to land them in the scoring zones. Simple to pick up, hard to walk away from.

Sticker sheets and pop sockets went home with them.

1.5L+ eyeballs. 10K+ zone engagement. 450+ UGCs.

Conceptualised, curated and produced by Spectal.

Team Spectal:
Himanshu (Chow) Raveen Bishnoi
cre(art)e Sourav Yadav
ਪ੍ਰਭਸਿਮਰ ਕੌਰ Jatin Sharma
wrish*ta Khushi Saraswat
𝐀𝐒𝐇𝐋𝐄𝐒𝐇𝐀 Chanpreet Singh
Parteek Rayat chandan kalpam Nitesh Pathak:)
Lakshay soniLakshay soni

For three days at .moodi 2026, became part of the festival experience.

Three brands. One unique zone. From Nescafé RTD’s high-energy stage moments and Maggi Spicy’s live sampling experience to KitKat’s interactive games, every touchpoint invited students to engage, taste and take something back with them.

Team Spectal:
.bishnoi
.yadav
saraswat_ .singh_
.teshhh99
*tavaish

📸:

at 2025.

The brief was to build a zone that didn’t feel out of place at one of the country’s biggest cultural gatherings.

A Morung-inspired structure. Maggi Spicy and Nescafé RTD in the middle of a Nagaland winter. The zone did the rest.

Conceptualised, curated and produced by Spectal.

Team Spectal:
.bishnoi
yadav
*tavaish saraswat_ .singh_
.99 teshhh

📸: .creator_

Munch Max Crunchies was Nestlé’s newest SKU, built on one idea: crunchy yet creamy. The brief was to launch it in a way that didn’t stay inside the venue.

In Bangalore, we built a launch event where every moment was designed to make that contrast felt inside the room and worth sharing outside it.

The Crunch Tunnel, the Surprise Wall, polaroid takeaways — each one built around the same two sides of the product.

One day. 3,000 people experienced it first. 12.6 million views.

Conceptualised, curated and produced by Spectal.

.munch

📸: .filmss

Team Spectal:
.bishnoi
.yadav
.saraswat_
*tavaish 99 .teshhh
.singh_

Philips OneBlade at East Point College, Bangalore.

Styling, engagement activities, product trials and giveaways. Built around getting students to actually experience the product, not just walk past it.

Conceptualised, designed and executed by Spectal.

At Horn OK Please, we brought Maggi Spicy and Nescafé to life through a truck stop-inspired Nestlé experience.

Inspired by the familiarity of Indian highway stops, the zone became a natural part of the festival through high-recall photo ops, branded interactions and spaces designed to draw people in.

Built to be seen, experienced and remembered.