Kenz Handmade Studio

This began as a logo project for a cafeteria brand.
But before it became a brand identity, it was simply ink on paper.

Some letters are born quickly.
Some take 200 sheets of paper.

I don’t design Arabic calligraphy in one attempt.

I explore it.
I redraw it.
I question it.
I reject it.
I return to it.

This composition went through somewhere between 100–200 hand-drawn explorations - red versions, blue versions, wider structures, tighter forms, stronger curves, softer rhythm.

Some sheets went straight to the bin.
Some I couldn’t throw away.
Each one carried a lesson in balance, proportion, and flow.

Modern Arabic calligraphy, for me, is about respecting classical structure while allowing new movement to emerge. I don’t settle for the first beautiful form - I keep searching until the composition feels grounded, intentional, and alive.

Before it becomes digital.
Before it becomes a logo.
It lives here first - on paper.

The final black form may look simple.
But it carries every line that came before it.

If you’d like to see how this was transformed into a full brand identity with packaging and signage, you can visit my design page

Hello, I’m Khansa 🤍

I’m a self-taught calligrapher, designer, and educator, working across calligraphy, branding, and UI/UX, and constantly learning how letters, design, and teaching intersect.

My work spans lettering, design practice, and education - from teaching calligraphy and developing learning resources, to creating brand identities, logos, and digital experiences.

I was invited as a Guest Faculty at Bangalore, where I taught Calligraphy & Typography across multiple cohorts, and designed the syllabus and evaluation criteria for these subjects.

I also create Arabic calligraphy designs, blending tradition with modern design - including perfume labels for Dubai, and Arabic logos for regional brands.

Alongside this, I’m a mom, a pastry chef, and a multidisciplinary creative. Choosing my passions as my work lets me grow - one process at a time.

Thank you for being here 🤍