Kakus Masale

A day at Ajeenkya DY Patil University, Lohegaon that I’ll genuinely remember for a long time. ❤️

This wasn’t a marketing campaign.

It was a day filled with real conversations.

I sat in the college canteen, introduced myself to students, listened to their stories, and shared mine — how Kakus Chicken Pickle started, why we created the 35g blister pack, and how we’re trying to build something much bigger than just a food product.
What stood out the most was their confidence. The way they approached me, asked questions, challenged ideas, and shared their own ambitions reminded me that this generation has incredible potential. We ended up talking about startups, branding, content creation, taking risks, and believing in yourself even before the world believes in you. I tried to light up the mood, encourage them to back their ideas, and remind them that every successful brand starts with a small step and a lot of courage.

The best part? The moment they saw the packaging.

Almost everyone had the same reaction — they were genuinely shocked and surprised by the design, the blister pack concept, and the overall product presentation. They kept picking it up, looking at it from every angle, asking questions, and saying, “Bro, we just want to taste this now.” That curiosity and excitement was honestly one of the most rewarding moments of the day.
We also spoke about our Kakus Affiliate Program, where creators and students can earn 7% commission and become a part of this journey from the very beginning. We’re not just looking for customers; we’re looking for people who want to create, learn, and grow with us.

We’ve shot a lot of content this week, and this is only the beginning. We’ll be posting everything gradually, so stay tuned.

Join us as we try to do something that sounds a little crazy — turn ₹1.5 lakh into ₹1.5 crore using one single product, and build the entire journey in public.

Cheers to confidence, conversations, and building something meaningful together. 🚀

FounderLife GenZIndia KakusFirstBite PuneStartups CollegeDiaries AffiliateProgram E

POV: You’re in college and someone randomly starts explaining brand positioning using a 35g chicken pickle packet. 😂

Spent the day at a college chatting with students about how Kakus Chicken Pickle is being positioned in the market. The fun part? Everyone had a different reaction — some laughed, some debated, some gave better marketing ideas than agencies. 😭

This 35g pack isn’t just a snack; it’s our way of making chicken pickle affordable, shareable, and something people can try without overthinking it.

We’re building Kakus in public, and these conversations are honestly the best part of the journey. If you’re a student, I’d genuinely love to know how YOU would position this product.

Comment “PICKLE” and I’ll send you the 35g pack details.

P.S. The word “daru” was used only as a marketing positioning example to help explain consumer targeting and product placement. It was not intended to promote alcohol consumption in any way, and we fully respect the dignity, values, and educational environment of the University. ❤️

FoodBrand PuneStartups FounderLife KakusFirstBite

Everyone talks about building a product.

Very few talk about building the system behind the product.

Because even if you have just one product, you need to build it like a World Cup-winning team.

You need distribution.
You need branding.
You need operations.
You need consistency.
You need a process that works when you’re present and when you’re not.

Anyone can create a product.

The real challenge is creating a system that doesn’t depend on luck, trends, or chaos.

A system that can go from 0 to 100.
A system that can sustain.
A system that can scale.

That’s what these daily vlogs capture.

Not just content shoots.
Not just meetings.
Not just behind-the-scenes moments.

But the process of building something brick by brick, day after day.

Because brands aren’t built through motivation.

They’re built through systems, consistency, and showing up every single day.

Today it’s one product.
Tomorrow it’s an ecosystem.

And the journey continues. 🚀

Vlogging every day has taught me one thing—

You don’t need a perfect day to make progress.
You just need to show up.

Some days are exciting.
Some days are messy.
Some days feel like nothing is moving.

But when you document the journey every day, you realize that every small step counts.

Every meeting.
Every product discussion.
Every content shoot.
Every challenge.
Every win.

One day, these clips won’t just be content.
They’ll be proof that we stayed consistent when nobody was watching.

Building Kaku’s Masale one day at a time, one vlog at a time.

Because the biggest difference between people who dream and people who build is simple:

They keep showing up.

🎥 Day after day.
🎯 Goal after goal.
🚀 Step by step.

The art of vlogging every day is really the art of becoming the person your dreams require.

Today, I met my little friend from our society and had a heartwarming conversation. 😊

A few days ago, his mom had asked for Kaku’s Chicken Pickle, and my mom, the founder of Kaku’s Masale, got it delivered to their home. She later took it with her to Yavatmal as well.

When I met him today, he told me how much everyone at home loved it. Moments like these bring a different kind of happiness. ❤️

Building a brand isn’t always about numbers. Sometimes, it’s about seeing your product being enjoyed by families around you, hearing genuine feedback, and knowing that something you’ve created has found a place on someone’s dining table.

From our own society to homes across India, every happy customer is a reminder of why we started this journey.

Thank you for the love, trust, and support. We are just getting started. 🚀❤️

Some conversations are not just about business… they become a part of your journey. 🤝

Grateful to have Advocate Arvind Wadkar Sir by my side for the last 6–7 years — not just as a senior advocate, but as a mentor, partner, colleague and a guiding light throughout this journey. His experience, wisdom and clarity have always pushed me towards the right direction at the right time.

A simple conversation with Sir today reminded me again how powerful vision, strategy and consistency can be. From discussing how we can turn ₹1.5 lakh into ₹1.5 crore with the right blueprint, to believing in the power of compounding 1% growth every single day — these discussions keep the fire alive. 📈

What makes Sir truly special is not only his professional excellence as a senior lawyer, but the kind of human being he is — humble, grounded and always encouraging. A gem of a person. His sons are also doing remarkable work together with their CNC cutting plant in Chikhli, carrying forward the same values of dedication and hard work.

Good to have people around you who genuinely believe in your vision, your manifestation, your strategy and your journey. Because sometimes, belief from the right people becomes fuel for your dreams.

₹1.5 lakh to ₹1.5 crore… and beyond — one right decision, one right strategy and one consistent step at a time. 🚀

MARK MY WORDS — THIS WILL BE A GAME CHANGER. 🔥

A simple blister pack today…
A massive movement tomorrow. 🚀

Built for convenience. Built for cravings. Built for scale.
From late night addas to wine shops, from quick bites to everyday snacking — this is how Kaku’s Chicken Pickle enters every pocket, every shelf, every city.

Small pack. Big vision. 💯

This is not just packaging.
This is strategy, branding, distribution & belief coming together.

The journey has officially begun. ❤️🔥

Some journeys don’t begin in boardrooms.
They begin on highways, in conversations, in curiosity, and in people believing in an idea before the world sees it. ❤️

Today, when Roshan handed over the blister packs that travelled all the way from Sonaswadi to Bhusari, he casually asked me,
“Yeh blister packs ka kya karoge?”

And that one question opened up a complete vision.

I showed him the sample.
The idea.
The strategy.
The future of Kaku’s Chicken Pickle. 🔥

While we are introducing bigger variants like 250g, 350g & 500g packs, we knew one thing from the beginning — before scaling, people should experience the taste first.

That’s where the 35g blister pack was born.
A pocket-sized flavour bomb designed for sampling, accessibility & convenience.

Available easily at kirana stores, grocery stores, nearby counters & retail touchpoints — so anyone can grab a quick bite of the flavour that comes from the house of Kaku’s Biryani.

Because we realised something important…
Biryani is an experience people travel for in Pune.
But we wanted to create something that could travel beyond Pune.

Something that lets every person, from every city, experience a small bite of the Kaku’s Biryani legacy. ❤️

This isn’t just packaging.
This is strategy.
This is vision.
This is building a brand that reaches streets, stores & people one flavour at a time. 🚀

From manifestation…
to execution…
to retail shelves soon. 🔥