SuperPanda Design

Are we the only ones eating with our eyes first?? 🤤

Had so much fun designing an identity full of personality for SuperYum
If you still think everyday cloud kitchen has to be mundane, we have a revelation for you.

[cloud kitchen branding, food branding, restaurant branding, packaging design, food packaging, brand identity design, hospitality branding, takeaway packaging, food startup, logo design, menu design, brand strategy, packaging inspiration, fmcg branding, graphic design studio]

after months of extensive research (read: working here every day), we decided it was finally time to review our office.

we tried to be objective.
the squirrels didn’t.

if you’re looking for a coworking space with great company, lots of greenery, fast Wi-Fi, and the occasional uninvited meeting guest, come say hi.

📍Space cowork, colvale, goa

disclaimer: yes, we run the place. yes, we still think this review is completely unbiased.

Don’t know what we love showing off more. the usual ‘s food or the branding 💁🏽‍♀️

[café branding, packaging design, brand identity, illustrated packaging, F&B branding, Goa design studio, Indian graphic design]

Packaging is your first pitch.

Before someone tastes your product, reads your story, or compares your ingredients, they’ve already made a judgment. In a crowded aisle, your packaging has just a few seconds to spark curiosity, build trust, and earn a second glance.

Great packaging doesn’t just look good. It communicates. It tells people who you are, what you stand for, and why they should pick you up over everything else on the shelf.

Think of it as your quietest salesperson and often your most effective one.

Swipe through to see examples of packaging that instantly caught our attention and why they work.

Image Source: Pinterest

[Packaging Design, Brand Identity, FMCG Branding, Shelf Impact, Consumer Psychology, Visual Communication, Branding Strategy, Product Packaging, Brand Storytelling, Retail Design, Design Inspiration, Creative Packaging, Brand Building, Packaging Trends, Super Panda Design]

Somewhere between a classic American diner and an Gujrati snack shelf, Jay Bharat found its sweet spot.

For this photoshoot, we wanted the pouches to feel right at home in a world where Indian snacks are no longer just nostalgic favourites - they’re becoming part of a global pantry. The kind of snacks you reach for during a road trip, a movie night, or a late-night craving.

Indian food, music, cinema, and culture have been travelling far beyond our borders for years. Now the snacks are catching up.

A few shots from the packaging we designed for Jay Bharat , bringing a little bit of India to shelves, homes, and snack breaks around the world.

[Packaging Design, Indian Snacks, Gujarati Snacks, Food Branding, Product Photography, FMCG Design, Shelf Appeal, Global Indian Brands, Cultural Branding, Snack Packaging, Retail Design, Brand Identity, Food Packaging, Indian Food Culture, Visual Storytelling, D2C Brands, Modern Indian Design, Commercial Photography, Consumer Packaging, Super Panda Design, Indian Grocery, Packaging Photography, Creative Packaging, Brand Storytelling, Food & Beverage Design, Contemporary Indian Brands, Retail Packaging, Indian Heritage, Global Food Trends]

We’re growing and loving every moment of it. Even the messy ones. Even the ones that make us question everything at 11pm on a Tuesday.

Because here’s the thing - growth doesn’t make it easier. It makes everything bigger. The challenges, the pressure, the stakes. But also the work, the wins, the team, the trust. ✨

These 11 things? Design school didn’t cover any of them. I’ve figured them out the hard way and honestly, still figuring some out.

[designlife graphicdesign designstudio superpandadesign branddesign designtips creativestudio thingstheydontteachyou designschool growthmindset studiolife creativejourney goadesignstudio designcommunity]

We’re hiring! And this time very very seriously - it even made it to our grid!

Junior Designer - illustration, Graphic and vibe. 💥

Read all the points - pandas might be slow but we love attention to detail and only accept fellows who do too.
It’s not us, but the word on the street is we’re super fun to work with.

Apply now to [email protected]
Only for in office work in Goa.

No, we won’t be able to reply to your DMs on applications.

[hiring designjobs goajobs graphicdesignjobs creativejobs designstudio superpandadesign joinourteam studiojobs brandingagency designcareers workinGoa creativestudio designlife]

When The Better Flour decided to evolve, it wasn’t just a name change. It was a full rethink.

The Better Flour became .tbf , which became To Be Frank - a name that matched the brand’s new energy. Direct. Confident. No fluff. The kind of brand that says exactly what it is.

Bold typography that holds its own on a shelf. A color palette that’s fun without being frivolous. Clean imagery that puts the product front and centre - because when your formulation is this good, the packaging just needs to get out of the way and let it speak.

We developed the full go-to-market strategy - positioning, messaging hierarchy, packaging direction, launch roadmap. Everything a brand needs to walk into the market like it belongs there.

The brand ultimately chose a different direction, and that’s completely fine. That’s how the process works sometimes. But the work we put in? We’re proud of every bit of it.
This is what we do at Super Panda Design. We don’t just make things look good - we figure out why they should look the way they do, and then we build it from the ground up.

More of this project coming your way soon.
brandpositioning packagingdesign fmcgbranding foodbranding proteinbranding superpandadesign designstudio goadesignstudio branddesign branddevelopment creativestrategy brandarchitecture visualidentity typographydesign designprocess behindthebrand brandbuilding startupbranding d2cbranding

The Better Flour → TBF → To Be Frank.
One brand that keeps getting sharper. .tbf

What started as a flour-forward brand has made a bold pivot — putting egg and protein front and centre. Not as an add-on. Not as a trend-chase. As the entire foundation. Every product, every formulation, every decision now runs through that lens.

And the branding needed to match that confidence.
We went in with bold typography that doesn’t whisper. Fun, energetic colors that pop off the shelf. Clean imagery that lets the product do the talking — no clutter, no filler, no over-designed chaos. Just a brand that knows exactly what it is and isn’t afraid to say it. Frankly.

A lot more on this one dropping soon.
superpandadesign fmcgbranding foodbranding brandstrategy proteinbranding designstudio goadesignstudio boldbranding typographydesign brandpivot

Everyone’s got branding advice. Most of it sounds like it came from the same LinkedIn post.

Here’s the thing - there’s no universal checklist for building a brand. No magic archetype quiz. No trend report that’ll hand you a personality on a platter.

Every brand we’ve worked on has been different because every founder, every product, every market is different. That’s the whole point!

The template-driven era had its moment. But real creative work starts when you stop copy-pasting what worked for someone else and start figuring out what works for you.

We put together some of the most common branding “advice” we keep hearing and why we respectfully disagree with all of it. Swipe through.

One spot open for Brand Identity in May. Link in bio if you want in.

packagingdesign superpandadesign brandingagency creativestudio fmcgbranding foodandbeveragebranding startupbranding brandpersonality goadesignstudio designthinking