WE RAD

Dynamica TNS, Creative Direction by Werad. Strategy dictates form.

Ten years of Digital Design Days. We made the poster. We took the stage.

In an industry that talks about what’s next, we wanted to ask what’s already there. Tools, gestures, instincts that didn’t disappear when the screen showed up — they just learned to share the page.

Thank you for the trust, and for letting Bianca Borri and Matteo Chiti bring “What Are You Hiding From?” to the stage.

The Right Thing Over The New Thing.

From digital twin to visual story.
For the launch of the EDP collection by , we developed ultra-accurate 3D digital twins of every product in the line. Built from real materials, finishes, and proportions to faithfully replicate glass, refractions, labels, and graphic details.
Not just technical assets, but creative and strategic tools.✨

Ennio Morricone & Pier Paolo Pasolini, a dream?
Almost.

A project we proudly led, transforming a vision into a documentary.
A defining step in k-array’s journey toward becoming a cultural brand.

Speed kills meaning. Slowness makes it eternal.

At the Radoteque we are now into Slow Punk.
We are embracing slowness as a radical act.

This is the context we’re living in: a counterculture against the hustle mode nobody wants anymore — at least not us.

This Slow Punk design is written in a human font: PicNic by Mariel Nils, distributed by

A Bit of Beetle 🪲💡 Ecco alcuni dettagli tecnici sulla sua creazione!

🔹 Dal reale al digitale
Un esemplare di Polyphylla fullo è stato scannerizzato in 3D per ottenere un modello digitale fedele.

🔹 Dalla stampa 3D all’installazione
Stampato in più parti assemblabili, il coleottero raggiunge 130 cm di lunghezza.

🔹 Video mapping in azione
Un proiettore a corto raggio lo anima con effetti grafici, alcuni pre-renderizzati, altri generati in tempo reale.

🔹 Interattività personalizzata
Un controller su misura ne modifica colori e stili, combinando elettronica, legno intagliato e stampa 3D.

🔹 Tecnologia e suono
Una scheda MicroPython collega il controller al video mapping, mentre luci e suoni sono studiati per un’esperienza totale.

Vieni a scoprire A Bit of Beetle al Museo La Specola, hai tempo fino al 16 Marzo!
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A Bit of Beetle 🪲💡 An immersive fusion of nature and technology!

🔹 From real to digital
A Polyphylla fullo specimen was 3D scanned to create a high-fidelity model.

🔹 From 3D printing to installation
Printed in multiple assembleable parts, the beetle reaches a total length of 130 cm.

🔹 Video mapping in action
A short-throw projector brings it to life with animated effects, some pre-rendered, others generated in real time.

🔹 Custom interactivity
A tailor-made controller changes its colors and styles, combining electronics, hand-carved wood, and 3D-printed parts.

🔹 Technology and sound
A MicroPython board links the controller to the video mapping software, while lighting and sound design create a fully immersive experience.

Come and experience A Bit of Beetle at Museo La Specola, you have until March 16!

Sapevi che la livrea del Maggiolino marmorizzato (Polyphylla fullo), così intricata e criptica, non solo arricchisce esteticamente l’ambiente, ma gioca anche un ruolo nella sua sopravvivenza?🪲
E che le sue larve contribuiscono alla decomposizione del materiale organico presente nel suolo, migliorandone la qualità?
🆘Recentemente a Firenze è stato distrutto un habitat cruciale per questo straordinario coleottero, nonostante le segnalazioni, l’importanza scientifica dell’area e le leggi nazionali e internazionali.
È nostro dovere agire ora, con consapevolezza e determinazione per il bene del nostro ecosistema.🌍
👉🏻Per scoprire di più sul progetto a Bit of Beetle inizia da qui: beetle.we-rad.com
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Did you know that the intricate and cryptic pattern of the Marbled Beetle (Polyphylla fullo) not only enhances the environment aesthetically but also plays a role in its survival?🪲
And that its larvae contribute to the decomposition of organic material in the soil, improving its quality?
🆘Recently in Florence, a crucial habitat for this extraordinary beetle was destroyed, despite reports, the area’s scientific significance, and national and international laws.
It is our duty to act now, with awareness and determination, for the good of our ecosystem.🌍
👉🏻To learn more about the A Bit of Beetle project, start here: beetle.we-rad.com

Partner👇🏻
ABC tipografia:
Andrea Aiello: .88
Assiboni:
Avuelle:
B Lab Italia:
Bernardo Borri:
Ciapetti Lab:
Colorpix:
Filippo Rossi Müller:
Flasa allestimenti
Lenza Factory:
Iacopo Nerozzi:
Museo di Storia Naturale “La Specola”:
K-array:
Kentstrapper:
Luca Chiti:
SoWhat:
That’s a Video:
The Social Hub: .florence
TouchDesigner:
Zetafonts: