CERTAMENTE
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CERTAMENTE, inspiring brain-to-business ideas.
CERTAMENTE nasce nel 2016 come primo convegno in Italia dedicato a neuromarketing e scienze comportamentali applicate al business. CERTAMENTE oggi diventa anche piattaforma editoriale dove conoscere e approfondire tali tematiche grazie a contenuti esclusivi sugli effetti positivi di un approccio neuroscientifico a marketing e comunicazione.
“In terms of emotional perception and engagement, the design of the glass had a strong influence on how the product was experienced.”
A real-world case study by Francesca Marchionne and Lucia Bailetti, exploring how the design of a glass can shape how the same wine is perceived.
👉 Watch the full talk on CERTAMENTE Replay.
Link in bio.
“We don’t live in a world of isolation. We live in a world of other people.”
In his talk, Robert Torrence uses neural synchrony to show how decisions are shaped by collective dynamics, beyond individual responses.
👉 Watch the full talk on CERTAMENTE Replay.
Link in bio.
How does reading fiction shape the brain?
In this session from , Dr. Eamon Fulcher presents The Queen’s Reading Room Study, exploring the measurable effects of reading on stress, focus and mental wellbeing.
👉 Watch the full talk on CERTAMENTE Replay.
Link in bio.
What truly drives human decisions, beyond what people consciously report?
In this talk from , .nikolaos.dimitriadis explores how applied neuroscience helps uncover the mechanisms shaping behaviour and strategic choices.
👉 Watch the full talk on CERTAMENTE Replay.
Link in bio.
Discover the talk “The Queen’s Reading Room Study”, now available on CERTAMENTE Replay.
Dr. Eamon Fulcher, CEO & Co-Founder of Split Second Research Limited, explores the neuroscience of reading fiction and its measurable effects on stress and mental wellbeing, through a study conducted for Queen Camilla of England.
👉 Watch the full talk here: https://certamente.biz/it/certamente-replay-2025-it/
Discover the talk “Neuromarketing and Beyond: How Applied Neuroscience Changes Business”, now available on CERTAMENTE Replay.
Dr. Nikolaos Dimitriadis, MBA, PhD, shows how applied neuroscience helps explain what truly drives human decisions, beyond what people consciously report. A professional yet highly accessible talk, rich in insights and genuinely enjoyable. If you are a leader or marketer, you can't miss it!
👉 Watch the full talk here: https://certamente.biz/it/certamente-replay-2025-it/
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