XERJOFF

Avanguardia has a presence that cannot be ignored, a magnetic pull that draws all into its orbit, mesmerised by its charisma.

Bold, rich and intense, Avanguardia is a perfume of great depth. The sumptuous darkness of its cherry top note blends seamlessly with its full-bodied woody facets and warm, leathery nuances to create a potent elixir that transmits pure power.

Discover Avanguardia on AutomobiliLamborghini.Xerjoff.com.

Fierezza allures the senses with its opening combination of piquant pink pepper and sharp, fresh incense. At the heart, the complex floral facets of frangipani and geranium give the perfume character, as its marine note breezes through the composition.

Gaining depth from its suede note, Fierezza settles into its base, where myrrh adds a subtle, leathery undertone.

Discover Fierezza now on AutomobiliLamborghini.Xerjoff.com.

Fierezza is a proud, confident perfume. A scent that exudes authenticity and commands both attention and respect, always on its own terms.

Its composition is proof of its confidence, boldly blending notes that others wouldn’t dare to. Spices and florals fuse with marine nuances and leathery facets to create an effortlessly intriguing scent with a cool, cultivated air.

Discover Fierezza on AutomobiliLamborghini.Xerjoff.com.

Scenes from the launch of the Xerjoff x Automobili Lamborghini collaboration.

Xerjoff was in Milan last week to attend Esxence - The Art Perfumery Event 2026, the annual international artistic perfumery fair.

As well as providing a platform to preview upcoming releases, Esxence offered the perfect occasion to officially launch the Xerjoff x Automobili Lamborghini collaboration.

At Thursday's event, Xerjoff founder Sergio Momo and Automobili Lamborghini marketing director Christian Mastro introduced guests to the three perfumes born from the collaboration and the three-part story they narrate together.

Fierezza, Avanguardia and Perseveranza are works of pure precision.

Each individual element of their design and presentation is inspired by the tactile and visual experience of driving a Lamborghini; from the matte plaque and contrasting glossy Lamborghini shield, to the interior stitching of the coffret and the bespoke flacon receptacle modelled after the sleek, hi-tech interior of the super sports car.

Every detail is an outlet for creative expression.

Explore the collaboration now on AutomobiliLamborghini.Xerjoff.com.

Fierezza, Avanguardia and Perseveranza are a new frontier in visceral storytelling.

Conceived to provide the missing olfactory element, these perfumes complete the invigorating sensory experience of driving a Lamborghini.

From the hypnotic first moments of visual and physical contact with the super sports car, to the surge of raw adrenaline as the engine roars, culminating in the gratifying sense of fulfillment that lingers even after arrival at the destination.

This is power lived through scent.

Explore the collaboration now on AutomobiliLamborghini.Xerjoff.com.