Base Blu

Base Blu

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COUTURE AND PRET-A-PORTER, FRESH, STYLISH BRANDS, ACCESSORIES AND TOP OF THE RANGE FRAGRANCES... ALL INTENDED TO PROFFER OUR CUSTOMERS A DELUXE LIFE STYLE.

Established in Varese, just 50 kilometres from Milan, Base Blu has been operating in the Luxury Retail sector for over 20 years through exclusive concept stores designed to turn shopping into a unique experience in-store and online. THE LUXURY RETAIL "BASE BLU" GROUP, ESTABLISHED MORE THAN 20 YEARS AGO IN VARESE, 50 KILOMETRES NORTH OF MILAN, AND ITS EXCLUSIVE CONCEPT STORES MAKE SHOPPING A UNIQUE EXPERIENCE. OUR 2 MULTIBRAND SHOPS – BASEBLU WOMEN'S BOUTIQUE AND BASEBLU MEN'S BOUTIQUE – WHICH TOGETHER COVER MORE THAN 1500 METRES SQUARED, BOTH SITUATED IN HISTORIC BUILDINGS, HAVE BEEN CLEVERLY DESIGNED TO EXALT THE GROUP'S BRANDS AND OFFER CUSTOMERS A TRUE LIFE STYLE.

Photos from Base Blu's post 23/09/2026

Tailored precision meets street-level energy.
Balenciaga seamlessly blends sharp elegance with elevated sportswear in the latest collection, proving luxe and casual were always meant to clash.
Balenciaga

Photos from Base Blu's post 18/09/2026

Architectural silhouettes meet raw rebellion.
Structural, heavy, and unapologetic.
Dr Martens x Rick Owens capsule has officially dropped.
Dr. Martens RICK OWENS ONLINE

Photos from Base Blu's post 15/09/2026

Phoebe Philo collection E new arrivals now in-store at Base Blu

Photos from Base Blu's post 08/09/2026

A masterclass in controlled power.
Exceptional materials, precise tailoring, and a silhouette that speaks for itself.
Discover the new Khaite’s Collection on our website.
khaite

Photos from Base Blu's post 03/09/2026

Maison Alaïa continues to celebrate the female form through a unique approach to tailoring: fluid yet structured silhouettes, bold cuts, and a level of craftsmanship that transforms every piece into a work of art. Wearing Alaïa means choosing a conscious, powerful, and timeless elegance.
ALAÏA

Photos from Base Blu's post 27/08/2026

Back to the desk, but make it fashion.
Let’s make this season unforgettable and stylish with our new collection.

Photos from Base Blu's post 14/07/2026

ICONIC — where art and fashion meet.

A visual story of last night’s private event at our Women’s Store, created in collaboration with ConcretaMente ( seminiamo idee ) .

A special thank you to everyone who made this evening so memorable.

Roberto Andreoli Fabio Lunghi

Photos from Base Blu's post 02/07/2026

Beyond the runway: the true essence of menswear is revealed in our boutique.

Discover our men’s selection at

Photos from Base Blu's post 24/06/2026

Celebrating ten years of modern glamour. The Attico presents Where We Are From, the FW26 collection inspired by its roots and looking toward the future. Bold silhouettes, refined details and an unmistakable attitude define a new chapter by Gilda Ambrosio and Giorgia Tordini.

Discover the latest The Attico FW26 arrivals, now available at Base Blu.

THE ATTICO

Photos from Base Blu's post 18/06/2026

The wait is over.

Drop 2 of the MM6 x Salomon collaboration is now available, introducing a new footwear release that merges Salomon’s technical expertise with MM6’s distinctive design approach.

Discover the latest drop now.
MM6 Maison Margiela Salomon

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Piazza Podesta 1
Varese
21100

Orario di apertura

Lunedì 15:00 - 19:00
Martedì 10:00 - 19:00
Mercoledì 10:00 - 19:00
Giovedì 10:00 - 19:00
Venerdì 10:00 - 19:00
Sabato 10:00 - 19:00