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COUTURE AND PRET-A-PORTER, FRESH, STYLISH BRANDS, ACCESSORIES AND TOP OF THE RANGE FRAGRANCES... ALL INTENDED TO PROFFER OUR CUSTOMERS A DELUXE LIFE STYLE.
Established in Varese, just 50 kilometres from Milan, Base Blu has been operating in the Luxury Retail sector for over 20 years through exclusive concept stores designed to turn shopping into a unique experience in-store and online. THE LUXURY RETAIL "BASE BLU" GROUP, ESTABLISHED MORE THAN 20 YEARS AGO IN VARESE, 50 KILOMETRES NORTH OF MILAN, AND ITS EXCLUSIVE CONCEPT STORES MAKE SHOPPING A UNIQUE
18/06/2026
The wait is over.
Drop 2 of the MM6 x Salomon collaboration is now available, introducing a new footwear release that merges Salomon’s technical expertise with MM6’s distinctive design approach.
Discover the latest drop now.
MM6 Maison Margiela Salomon
11/06/2026
Summer comes alive in vibrant color.
Bold prints, radiant hues, effortless elegance: from sun-soaked days by the sea to sunset aperitifs.
A collection made to stand out with confidence.
LOEWE
09/06/2026
Phoebe Philo collection E now available in-store at Base Blu
Inside the Chloé SS26 collection, everything moves with quiet intention.
Soft silhouettes, fluid textures, and a sense of lightness that feels almost effortless.
A story of modern femininity unfolding piece by piece, in motion and in detail.
04/06/2026
Summer unfolds in fluid silhouettes, airy fabrics, and luminous details. Discover the Summer Dress Selection by Base Blu: effortless elegance for every moment of the season.
28/05/2026
Umit Benan at Base Blu.
A refined take on tailoring, where ease meets character and silhouettes move with natural fluidity. Every piece reflects a precise, contemporary vision of style.
Available online and in store.
21/05/2026
Some stories don’t follow time, they move through it.
Base Blu presents the iconic legacy of Herbert Levine: sculptural silhouettes, impeccable detailing, and a bold elegance worn by women who defined an era.
An exclusive selection of timeless luxury.
Now available at Base Blu, both in-store and online: Moncler Grenoble SS26.
Set in the sun-drenched landscapes of Tucson Mountain Park in Arizona, the campaign features Gus Kenworthy, Mia Regan, and Richard Permin exploring vast desert terrains from sunrise to sunset. Red rock formations, open skies, and desert trails frame a collection designed for lightweight layering and outdoor exploration.
Discover the new season and shop the latest arrivals now.
15/05/2026
A refined selection from the Base Blu edit of The Attico Primo Bagno collection, where bold swimwear and elevated beachwear define a modern summer wardrobe.
14/05/2026
For every invitation worth remembering.
The Ceremony Selection: refined silhouettes and effortless elegance for the season ahead.
Discover the looks on Base Blu.
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Piazza Podesta 1
Varese
21100
Orario di apertura
| Lunedì | 15:00 - 19:00 |
| Martedì | 10:00 - 19:00 |
| Mercoledì | 10:00 - 19:00 |
| Giovedì | 10:00 - 19:00 |
| Venerdì | 10:00 - 19:00 |
| Sabato | 10:00 - 19:00 |