ArabAd

Lebanon has always had a way of turning its hardest chapters into moments of reinvention. This special issue of ArabAd examines how war reshaped the communications industry, what was lost, what endured, and where recovery begins.
Through conversations with leading voices across Lebanon and the region, we explore an industry navigating uncertainty with realism, resilience and creativity.

We also spotlight Urban Blooms, our public art initiative with BeyArt, celebrating creativity beyond commerce.

This issue is not about looking back. It’s about documenting a market in transition—and the ideas, people and determination shaping what comes next.

The Lebanon Special Edition is out now.

Cover design by Joe Fish

Promomedia Launches Lebanon’s First Commercial 3D LED Digital Screen.

From a family gender reveal to a viral marketing trend in 3 days.

“Ana Teta” became the face of dozens of brand campaigns overnight.
Funny? Yes.
Viral? Definitely.

But did anyone ask Ana Teta for permission before turning her into a marketing campaign?

Because when brands profit from someone’s image without consent or compensation… where do we draw the line?

The Lebanese National Theatre presents “Returning” featuring displaced youth

Read full article: https://www.arabaddigital.com/en/article/6029-the-lebanese-national-theatre-presents-returning-featuring-displaced-youth

From Town Criers to Television… The first two ages of advertising.

Read full article: https://www.arabaddigital.com/en/article/6028-from-town-criers-to-television-the-first-two-ages-of-advertising

Agencies as Strategic Partners: Shaping Purpose, Governance, and the Future

Read full article: https://www.arabaddigital.com/en/article/6027-agencies-as-strategic-partners-shaping-purpose-governance-and-the-future

Our campaigns are culturally relevant, while we also maintain global standards.

Read full article: https://www.arabaddigital.com/en/article/6024-our-campaigns-are-culturally-relevant-while-we-also-maintain-global-standards

In Saudi, authenticity is not optional. It is the price of entry.

Read full article: https://www.arabaddigital.com/en/article/6022-in-saudi-authenticity-is-not-optional-it-is-the-price-of-entry

The 4 Core Purposes of Advertising… And why misunderstanding them is costly

Read full article: https://www.arabaddigital.com/en/article/6020-the-4-core-purposes-of-advertising-and-why-misunderstanding-them-is-costly

The most immediate challenges we address in KSA revolve around talent and the intense competition.

Read full article: https://www.arabaddigital.com/en/article/6019-the-most-immediate-challenges-we-address-in-ksa-revolve-around-talent-and-the-intense-competition