eMarketingEye

Inside the Success Story: Google Featured Case Study for JA Resorts & Hotels

JA Resorts & Hotels is a homegrown UAE hospitality brand offering distinctive resort experiences across the region. With the brand seeking to enhance search performance, a smarter and more flexible approach was needed to move beyond manual budget allocation.

An AI-powered Budget Bid Strategy was implemented through Search Ads 360, dynamically allocating budgets across campaigns based on performance and conversion opportunities to improve efficiency and make every media dollar work smarter.

Unpack how AI-powered optimisation helped reshape the approach to paid search performance.

When travellers ask AI platforms for the best places to stay, which Sri Lanka hotels are being featured at the top?

Our latest AI Visibility Report highlights the Top 3 hotels across key destinations showcasing the brands gaining visibility across AI-generated recommendations on platforms including ChatGPT, Gemini, Claude, and Perplexity.

From east coast escapes to hill country holidays and destination stays, discover which hotels are standing out in the age of AI-powered travel planning.

Already subscribed to AEYEPULSE? View and download the latest report directly from the platform.

Not subscribed yet? Request a copy of the July report: https://www.emarketingeye.com/al-visibility-report-for-sri-lanka-hotels.html

Which Maldives resorts are standing out in AI-powered travel discovery?

Our latest AI Visibility Report for Maldives Resorts reveals the Top 3 resorts across key travel segments, highlighting the brands most prominently featured when AI platforms such as ChatGPT, Gemini, Claude, and Perplexity respond to traveller searches.

From romantic getaways to adventure resorts, discover the top resorts leading the AI conversation across 24 travel segments.
Already subscribed to AEYEPULSE? You can download the latest report directly from the platform.

Not subscribed yet? Request a copy of the latest report here: https://www.emarketingeye.com/ai-visibility-report-for-maldives-resorts.html

Inside the Success Story: Smarter Audience Targeting for Cinnamon Hotels & Resorts

Cinnamon Hotels & Resorts is a leading hospitality brand offering distinctive stays and experiences across Sri Lanka and the Maldives. As the brand looked to reach more relevant audiences and improve campaign efficiency, there was a need for a more refined approach to Meta audience targeting.

Using Google Signals, high-potential audiences were identified based on behaviours, interests, and demographics. These insights were then mapped to Meta, enabling more precise targeting and helping campaigns reach users with similar interests and behaviours.

Swipe to see how cross-platform audience insights helped create a smarter, more targeted approach to paid media.

Our CEO, Rajitha Dahanayake, is heading to Travel Trade Maldives.

Looking forward to meeting industry leaders, connecting with partners, and having conversations that could turn into exciting opportunities.

See you at TTM Maldives!

Did you know? This year’s Kandy Esala Perahera marked the 1,716th Sri Dalada Perahera.

Its roots lie in centuries of devotion to the Sacred Tooth Relic of the Lord Buddha.

What began as a religious tradition has grown into one of Sri Lanka’s most significant cultural celebrations, bringing together Buddhist rituals, traditional dancers, drummers, artists, and communities in a spectacular procession through the streets of Kandy.

For generations, the Perahera has helped preserve and pass on the rich Buddhist and cultural heritage, a tradition that continues to hold deep spiritual and cultural significance today.