Mideation Integrated

Different dragons. One proud family.

Congratulations to our sister companies - IdeaHell on winning Gold & Silver Dragons, and Kites Global on winning Gold & Bronze Dragons.

A humble salute from Mideation Integrated, the Black Dragon.

Together, we enter the Dragon’s Den and emerge victorious.

Sri Lanka AdEx 2026: A Closer Look at the Rs. 155.8 Billion Ad Spend Trend (Based on published rate cards)

The Sri Lankan advertising landscape recorded a massive Rs. 155.8 Billion in total spend between January and July 2026

As brands continue to navigate a dynamic media environment, the latest data reveals where the budgets are flowing and who is leading the charge.

Here are the key takeaways you need to know:
1. TV Continues to Dominate: Television remains the undisputed powerhouse of Sri Lankan advertising, capturing Rs. 141.0 Billion (nearly 90.5%) of total spend

2. In comparison, Radio registered at Rs. 12.8 Billion and Press stood at Rs. 1.9 Billion
3. Unilever Leads the Market: Out of the Top 50 advertisers, Unilever Sri Lanka Ltd. remains the heavy hitter with an investment of over Rs. 19.2 Billion, followed by Nestle Lanka Ltd at Rs. 8.8 Billion.

4. The Q2 Peak and Valley: Spending peaked in March at Rs. 25.3 Billion (a strong +23% growth) and reached its highest point in April at Rs. 26.2 Billion before seeing a sharp contraction of -22% in May.

Follow Mideation Integrated for more insights into the Sri Lanka Ad Industry!

Mid July Highlights

Sri Lanka’s advertising landscape continues to be driven by everyday consumer needs.

By mid-July 2026, Food Products had established a commanding lead with an Adex value of Rs. 1.93 billion—well ahead of Personal Care, Financial Services and Pharmaceuticals.

A clear signal of where brands are competing hardest for consumer attention.

Watch this space for more nuggets on the local ad industry.

2026 TV Ad Spend Highlights

From Jan-May, television ad expenditures topped 102 billion Rupees across nearly 12 million seconds of airtime!

April led the charge as the strongest month for ad frequency and spend, while May saw the lowest activity of the period.

Follow our page for more data-driven insights.

Big cheers to Mithum Fernando Fernando on successfully completing the Digital Ad Certificate by Aleph!

At Mideation, we believe great talent never stops learning.

This achievement reflects our commitment to continuously upskilling our team to stay ahead in the ever-evolving digital landscape.

Here’s to growing stronger, smarter, and more future-ready together!

Big cheers to Krishantha Samarasinghe on successfully completing the Digital Ad Certificate by Aleph!

At Mideation, we believe great talent never stops learning.

This achievement reflects our commitment to continuously upskilling our team to stay ahead in the ever-evolving digital landscape.

Here’s to growing stronger, smarter, and more future-ready together!