The Creative Lab

We are delighted to have been represented by our principal Tsokolo Makeka in honouring the invitation from United Stations hosting the ACMO100 at Kaya 959.

To fraternise and tete-a-tete with the leading CMO's in the region is an honour and testament to the work we are doing in and outside of Lesotho. Tumelo Chaka and the team at United Stations, what you have done by lighting the path for the acknowledgment and celebration of the visionaries who allow us agencies to create and put out great work, cannot be undone. We salute you and all the amazing CMO's present on that night.

We look forward to more work, more collaboration and seeing Lesotho talent and ideas taking its place a part of the African story, making the maketing landscape all the richer!!

Africa, the time is now!!!

We are very proud of this campaign. As it continues we anticipate higher levels of engagement and resonance with our cistomers. Standard Lesotho Bank is dedicated to becoming the go to partner in growth for Basotho, and we believe their dedication and persistence in being open and collaborative with their clients to offee them seeds of success as opposed to "pure loans" is what sets them and this offering apart. Our message Ha Re Je Lipalo is relatable, genuine and necessary in these times. Clients need to learn more and evaluate more when it comes to their financial wellbeing. The blue bank is THE champion of this in the country and we are proud to be their agency.
Creative Director : Tsokolo Makeka
Campaign Strategy: Tsokolo Makeka / Thando Nkosi
Art Direction: Mothoto Khutsoane / Letsitsi Mokoma
Copywriting: Tlali Lebitsa/Leboto Moshoeshoe
Digital Agency: PRNB
Client: Lesotho Bank

The early mornings.The late nights.The constant push to make something more for yourself.

You’ve already started now imagine what you could do with the right support behind you.
Whether it’s more stock, better equipment, or taking that next big step, you don’t have to hold back.
SMS LOAN to 31818 and get a Personal Loan that gives you that extra push.

Ha Re Je Lipalo.

There are certain individuals you encounter in business who don’t just operate within the market—they shape it.
Working alongside Tumelo Chaka has been one of those rare and energising experiences. His depth of insight into consumer behaviour, platform thinking, and growth strategy is not only impressive—it’s transformative in how one begins to view opportunity across African markets.
What stands out most is his ability to bridge strategy and ex*****on with precision. Whether it’s unpacking the nuances of emerging markets or rethinking how brands can genuinely connect with people, Tumelo brings a level of clarity and intentionality that is both refreshing and necessary in today’s landscape.
At The Creative Lab, we are deeply committed to working with minds that challenge convention and push boundaries. Tumelo embodies exactly that.
This is the beginning of what promises to be a powerful collaboration—one rooted in shared ambition to build meaningful, impactful work that resonates far beyond campaigns.
Here’s to building, learning, and creating value together.