In The Middle Tulum

Hello! A quick update from our Tulum store.

We’ll be closed for a short holiday break until September 25.

Starting September 26, we’ll be back with new opening hours:

12 PM – 8 PM

Please note that Tuesdays will be our day off until further notice.

We can’t wait to welcome you back. Thank you so much for your understanding and continued support.

See you soon,
In The Middle

A statement in the most understated way.

The Seoul Kimono is inspired by traditional Asian silhouettes and reimagined through a contemporary lens. Clean lines, fluid movement, and an effortless sophistication that transforms even the simplest look.

A piece designed to stand out without trying.

Two iconic scents. Two very different places.

Neroli — from Coqui Coqui’s Yucatán Collection. Bright citrus blossom, fresh florals, and the warmth of the Yucatán Peninsula.

Les Vetyvers — from the Îles de la Société Collection. Earthy vetiver, tropical woods, and the feeling of faraway islands.

Discover both fragrances at our San Miguel de Allende and Tulum stores.

Coqui Coqui Official

All-Black Look
Three timeless pieces, one effortless look.

The Palermo Linen Trousers, Manhattan Trench, and our essential Tank Top come together in a relaxed silhouette designed for everyday wear.

Shop the full look online.

The V-Neck Linen Shirt, in every shade.

Made in Italy from beautifully textured raw linen, woven on an old loom for a softness and character you can feel.

A relaxed V-neck, an effortless fit, and a palette of colors made for slow days, warm weather, and everywhere in between.

Available in multiple colors.

Italian linen · V-neck shirt · Made in Italy

Shop online at In The Middle.

The must-have.
Our bestseller, the Milano Long Sleeve Shirt — crafted from 100% linen with an effortless fit and timeless feel.

A wardrobe essential, made to be worn everywhere.
Milano | 100% Linen | Made in Mexico

More than accessories.

The details that speak to who you are — effortless, personal and made to be worn your way.