Simple

Before you open a bag of SIMPLE, find out what it ACTUALLY takes to make it perfectly nutritious and delicious!🔬✨

For a single ingredient to reach your pet’s bowl, it first undergoes a rigorous qualification process. From on-site audits and strict certifications to comprehensive lab tests, only the highest standards make the cut.💎

When it comes to SIMPLE, transparency and food safety is our promise 🐾❤️

📲 Scan the UNIQUE QR code on your SIMPLE dry kibbles today to learn about our key ingredients sourcing and how it went from factory to bowl.
(zero app download required!)

𝗕𝗲𝗵𝗶𝗻𝗱 𝗲𝘃𝗲𝗿𝘆 𝗯𝗼𝘄𝗹 𝗶𝘀 𝗮 𝗽𝗿𝗼𝗺𝗶𝘀𝗲 𝗼𝗳 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝗳𝗼𝗼𝗱 𝘀𝗮𝗳𝗲𝘁𝘆. 🛡️✨

Swipe to see 👉 ...Before any ingredient reaches your pet’s bowl, it has passed rigorous food safety and quality audits.

As 𝗔𝘀𝗶𝗮 𝗣𝗮𝗰𝗶𝗳𝗶𝗰’𝘀 𝗙𝗶𝗿𝘀𝘁 pet food manufacturer to launch unit-level QR traceability for all of our dry kibble products, we put exclusive production and lab information directly in your hands!

Our food safety certifications aren't just labels, they’re proof of quality. (ISO 22000, HACCP, GMP, ISO 9001, MAQIS, BRES)

So that you can 𝙁𝙚𝙚𝙙 𝙬𝙞𝙩𝙝 𝙋𝙧𝙤𝙤𝙛, 𝙇𝙤𝙫𝙚 𝙬𝙞𝙩𝙝 𝘾𝙤𝙣𝙛𝙞𝙙𝙚𝙣𝙘𝙚. 🔍🐾

📲 Scan the 𝘂𝗻𝗶𝗾𝘂𝗲 𝗤𝗥 𝗰𝗼𝗱𝗲 on any bag of SIMPLE 𝗱𝗿𝘆 𝗸𝗶𝗯𝗯𝗹𝗲 — to see it for yourself!
(Zero app downloads required!)

Your morning routine starts with a cup of coffee ☕ His starts with the sound of his bowl 🥣

Same excitement, every day. 🤎

SIMPLE made fresh, with human-grade meat.

🫢 Something big just dropped for every SIMPLE pet parent.

You bought the pack of SIMPLE - It’s now time to unlock the full product journey.

🐾 Every bag of SIMPLE kibbles now carries a unique QR code. One single scan, to answer...
* Where are SIMPLE’s Ingredients sourced from?
* What processes did it go though?
* When was it tested for safety?

Pet World is Asia Pacific’s first to launch this initiative. 🚀

🔎 Scan your pack and Share what you found!

Sensitive tummy? Itchy skin?🐾

SIMPLE Grain-Free is made without grains, using carefully selected ingredients that support easy digestion, helping your dog achieve healthier skin and a shinier coat.

Comfort in Every Bowl.🥣

Try the grain-free range today.

The FIRST EVER pet food QR traceability system in Asia Pacific is here 🚀

And every [Brand] pack is covered 👀

Scan the QR code on any [Brand] kibble pack to access:
📦 Product authentication
🏭 Production details
🌿 Ingredient origins
✅ QA/QC checks + audit dates

And nope, no app download needed 😉

Full transparency is now in your pocket — so you can feed with proof, love with confidence.

😎 Learn more about our initiative at petworld.com.my/qrtransparency

𝗜𝗻𝘀𝗶𝗱𝗲 𝗲𝘃𝗲𝗿𝘆 𝗰𝗮𝘁 𝗹𝗶𝘃𝗲𝘀 𝗮 𝘁𝗶𝗴𝗲𝗿.
SIMPLE Raw 5 packs 5 raw meats into every recipe, because real strength starts from the bowl.

Even the gentlest house cat still carries the spirit of a hunter.
🥩 Country Medley: Turkey, Chicken, Duck, Pigeon & Quail
🌊 Ocean Harvest: Barramundi, Tuna, Salmon, Sardine & Mackerel
🌾 Grassland Bounty: Buffalo, Venison, Beef, Lamb & Goat

✈️ Fresh from Aussie
Real Meat Sausage

🐾 You sniffed it right!

A big a-paws to our 10 lucky pups! Your tails are about to wag because a Nutri-Mate Lamb with Rice & Veggies 450g is making its way to you!

📩 Winners, check your DMs and reply before 16June 2026 to claim your prize.