Pulse

Happy Birthday Jack!
Thank you for your outstanding contributions to the East African Hub, and the entire team. Your exemplary leadership of the team has delivered excellent results.

Have a great year!

Happy Birthday Edem!

Thank you for your invaluable contributions to our teams across Africa. Have a great year!

At the Lagos Startup Week, Pulse and Business Insider Africa, who were media partners, hosted a panel on "Scaling Startups through Strategic Distribution Channels" and tapped into the minds of Fabio Abiola, Tolulope Olorundero, Katy Sadé Adebayo, Olawale Akinola and Fiona Weeks, all experienced marketing and media professionals.

The panel discussants, together with Victor Oluwole, who moderated the panel, explored the importance of media distribution for startups, and exactly how startups can take advantage of the resources and capabilities of media to establish, maintain and maximize a relationship with their audiences.

Pulse's partnership with the Lagos Startup Week reiterates our passion and commitment to supporting creativity and entrepreneurship in Africa, which is in line with our mission and values. As the startup ecosystem in Nigeria and Africa continues to grow, often despite considerable hurdles, Pulse will remain committed to collaborate with and support founders and creative talent.

Katharina Link, Pulse CEO, participated as a judge in the just concluded Mad House by tikera Lens-based incubation Programme Demo Day pitch competition, held in Lagos, Nigeria, which saw Afrikohub emerge winner of the coveted $10,000 prize.

This training program by Madhouse empowered 1000 young Africans on recycled art and the business of creativity. It is a lofty initiative aiming to equip young Africans to build scalable and profitable ventures.

As a leading media company in Africa, Pulse is always poised to collaborate and support programs and initiatives that center young Africans and the creative industry, as they align with our mission and values. Our platforms reach millions of young people every day, and so we are invested in growing young talents within and outside the company, whether that is in collaborating with rising influencers or providing distribution to talented creators or guidance to creative entrepreneurs.

We celebrate the 7th work anniversary of Caroline Mbodj, Managing Director, Senegal and Francophone West Africa at Pulse.

Caroline leads the Pulse team in Pulse Sénégal and Pulse Cote d'Ivoire as well, working with some top brands in these markets and delivering on our mission to inform and engage young Africans.

Congratulations, Caroline, and thank you for all your hard work!

Fiona Weeks, Managing Director, West Africa at Pulse, is speaking today at the Content Conference in Lagos, Nigeria on the topic of "Selling Stories: Nigeria's content revolution".

As a leader in digital media creation and distribution in Africa, Pulse contributes to the media landscape in many ways, one of which is sharing knowledge from over a decade of operations in Africa, and actively collaborating with stakeholders and creators within the industry.

Pulse Nigeria

Fiona Weeks, Managing Director, West Africa at Pulse recently moderated a panel session held by the Konrad Adenauer Foundation on "Nigeria's startup landscape - challenges and opportunities" at the University of Lagos as part of a larger group of activities including a visit by members of the German parliament.

Pulse Nigeria

Throwing it back to the colourful outfits from for !

Africa's nations and people are a rich tapestry of beauty and potential, one that we are proud of. Our values of Trust and Teamwork are also mirrored in the culture and lifestyle of the continent's people.

:

Congratulations to our Employees of the Month for April!
Thank you for all your hard work.

At Pulse, our core values engender a healthy commitment to projects and tasks and an environment that helps teams to go above and beyond expectations.

:

Judysheila Mugo, Director of Content at Pulse Kenya and East Africa was selected along with other Kenyan journalists to cover the Kenyan president’s visit to the United States last week.

This selection highlights Pulse’s position as a leading media platform in Kenya, having a strong influence with the country’s young people and being the go to channel for relevant and engaging news and entertainment content.

Well done, Judysheila!

Today we celebrate the immense and far-reaching impact of Fiona Weeks, Managing Director, West Africa at Pulse.

Fiona has driven our mission relentlessly and has nurtured her teams to remarkable growth, pushing the envelope not only in West Africa but across the entire organization.

Happy 5th work anniversary, Fiona! Thank you for all your hard work!

Last week, Katharina Link was a member of a panel session highlighting women’s leadership across various sectors as a driving force for change and progress at The Africa Soft Power Summit 2024 Summit held in Rwanda.

Other panel speakers were Michaella Rugwizangoga, RDB Chief Tourism Officer, Clare Akamanzi, CEO of NBA Africa and Carol Abade, Group CEO of Experiential Marketing Agency. The session was moderated by Ozonnia Ojielo, United Nations Rwanda Resident Coordinator.

Katharina spoke on the value of diversity within organizations and its potential to drive growth. She also highlighted the need to recruit technology in achieving diversity and the inclusion of women.

“AI tools can either level the playing field or introduce new biases, depending on how they are developed and implemented. At Pulse Africa, we are committed to using technology to promote inclusivity and fairness.”
- Katharina Link

Across our teams and markets, Pulse is betting big on diversity. By promoting and measuring diverse leadership, we continue to build and strengthen our capabilities for team cohesion and media excellence. We’re also leveraging technology to empower and encourage this at the highest levels.


CC
Visit Rwanda

Here are some photos from the Africa Day celebrations last week with the Pulse Ghana team.

Africa Day was an excellent opportunity to remind ourselves of Africa's rich diversity, talent, creativity and uniqueness.

At Pulse, we've intentionally built a culture that celebrates team cohesion and trust, one of our core values. The Africa Day celebrations were a great way to bond over our shared, invaluable heritage.

Happy Africa Day!

Pulse teams in all our markets dressed in African attires that reflected the proud, colourful and diverse social and cultural heritage of the continent. Here are a few photos from across our markets, with more updates coming!

Excited to announce 5 wins for Pulse Ghana at the Pitcher Festival for the outstanding 'Mekakrawa' campaign with Prudential Life Insurance Ghana!

5 plaques from the prestigious Pitcher Festival reaffirms the quality and impact of the Mekakrawa campaign which captivated audiences with humour, authenticity, and impactful storytelling to raise awareness and drive engagement.

It highlights the vast scope of Pulse's creative and media distribution capabilities in Africa.

Congratulations Team Ghana!!!

Katharina Link, CEO, Pulse Africa, spoke at a panel session which was part of Carry1st’s Team Retreat organized in Lagos, Nigeria. Carry1st is a leading mobile games publisher in Africa and a Pulse Nigeria client.

The session focused on the subject of “Building successful consumer businesses in Nigeria”.

Katharina spoke on the constantly evolving consumer environment in Nigeria, the challenges that a consumer-facing business will come up against, and the impact of regulation.

She also shared important insights on growth for consumer businesses, including great customer service, bespoke product offerings and conscious pricing.

Celebrating our Pulse Employees of the Month for March.

We're grateful for their dedication and excited to celebrate their achievements.

Congratulations Abby LO, Daniel Okah, Henri Joel Bilé and Michael Affum!

We've hit 6 million followers on Pulse Nigeria Instagram! Our ever-evolving content strategy mimics the changes in consumer interests, behaviours and patterns. These insights help us to stay relevant to our audiences.

Thank you for following along on our mission to inform and engage young Africans!

Congratulations Team Nigeria!

We extend a warm welcome to Jordan Assienin as he joins Pulse in the role of Finance Manager, French West Africa.

Jordan is a seasoned finance professional who has garnered experience as a Financial Administrator in previous roles with AHT and AH-SARF in Côte d'Ivoire. He is also experienced in Business Development and Strategic Thinking.

Welcome to Pulse!

Excited to welcome TinaShe Makwande to the role of Chief of Staff within the Pulse team!

TinaShe brings a wealth of experience from his previous roles at Meta (Facebook) as Strategic Partnerships Manager and Media24 as General Manager, Media Subscriptions and Transactions.

Welcome to Pulse!

The Pulse Influencer Network recently held an informative and engaging video editing masterclass in Accra, Ghana. Participants explored new techniques, honed their skills and connected/networked with other creators.

The Pulse Influencer Network brings top creators and influencers across Africa together, engendering collaboration, and connecting them with brands.

Pulse Ghana

Katharina Link (CEO, Pulse) and Caroline Mbodj (MD, Pulse Senegal & Francophone West Africa) with Ahmadou Ben Mbackiou Faye (Director of Innovation & Communication at Promobile Sénégal, a long term client of Pulse Sénégal.

Promobile is a mobile operator in Senegal focused on growing awareness for its brand and products through social channels, and acquiring a stronger subscriber base. As its partner, Pulse supports this objective through expert, engagement-focused social media content creation, paid social campaigns and activations.

Announcing Employees of the Month for February!

Pulse Nigeria: Ayomide Ibitayo (Associate, Influencer and Event Partnerships)

Pulse Ghana: Francis Seyram Kungu (Social Media Manager)

Pulse Sénégal: Seydina Mbagnick Sall (Community Manager)

Pulse Cote d'Ivoire: Serge Jose Beugre (Team Lead, Social Media)

It is important for us at Pulse to intentionally reward exceptional dedication, hard work and an alignment to our core values among team members, providing inspiration for the whole team and communicating the importance of these values.

Congratulations and well done!

Sending warm Easter wishes to you and your loved ones from all of us at Pulse!

May your holidays be filled with laughter, joy, and warmth.

Pulse Nigeria wins Publisher of the Year in Sub-Saharan Africa, TikTok Creator Awards 2023!

We're making good on our mission to inform and engage young Africans, delivering engaging and relevant content to our constantly growing TikTok audience.

Congratulations team Nigeria!

Excited to announce that Business Insider Africa has grown to 1 million followers on Facebook and 300k on Instagram!

As the leading pan-African business news publisher, the Business Insider Africa team is steadily growing its digital communities by delivering the most relevant, engaging and important business stories out of Africa.

Congratulations to the team!

Business Insider Africa is a licensee brand of Pulse.

This March, Pulse Ghana has received guests from the diplomatic community, the entertainment industry, business leadership, broadcasting and more.

These collaborations across industries and domains keep us connected to the pulse of the country and our audience, but also, Pulse is serving as an important juncture for collaborating to in Ghana.

Pulse Nigeria has grown its TikTok channel to 3.6 million followers and rapidly increasing!

Our approach to content creation and curation, a hyper focus on audience preferences and an openness to collaboration with other creators have all contributed to further entrench our position at the nexus of culture and trending topics.

Congratulations to the Nigeria team!