Hurch Pro

This week, we unveil our most intentional work yet!

Mon: HurchPro Brand Guidelines
Tue: New HurchPro Website
Wed: Sharp & Shine Logo
Thu: S. Startup School Website
Fri: OldDays Spa & Nails Logo

Watch out

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Which flyer catches your eye?

Vote for your favorite to help us pick! 👇

If your business still looks like a side hustle,
the market will treat it like one.

Download the free ebook and fix it before you launch wrong.

Link in the bio.....or check here:

https://selar.com/1099654myk

𝐈𝐟 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐬𝐨𝐮𝐧𝐝𝐬 𝐝𝐞𝐬𝐩𝐞𝐫𝐚𝐭𝐞, 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭 𝐰𝐢𝐥𝐥 𝐭𝐫𝐞𝐚𝐭 𝐲𝐨𝐮 𝐥𝐢𝐤𝐞 𝐚𝐧 𝐨𝐩𝐭𝐢𝐨𝐧.

Posting every day is not the problem.
Discounting is not the problem.

The problem is 𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐚𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲.

Strong brands don’t chase customers.
They don't keep shouting:
"Please patronize us”
“Support my business”
“Affordable price”

They simply attract the right ones.

They don’t sell products.
They sell 𝐨𝐮𝐭𝐜𝐨𝐦𝐞𝐬 𝐚𝐧𝐝 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧𝐬.

In the upcoming free guide, I break down why selling what you do keeps you cheap...and selling what people become makes you premium.

What do you think your customers are really paying you for?

𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 & 𝐦𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠

Most businesses are being ignored because your brand doesn’t know how to speak power.

Many founders position themselves as if:
“They do everything.”
“They serve everyone.”
“They are affordable.”

That’s not positioning.
That’s confusion.

When your message is for everybody:

😍 Nobody feels seen
😍 Nobody feels understood
😍 Nobody feels compelled to act

Strong brands don’t talk plenty.
They talk precisely.

They make the right people say:
“This is for me.”

In my experience working with Nigerian businesses, once messaging becomes clear:
☝ Pricing resistance reduces
☝ Sales conversations become easier
☝ Trust builds faster

This is why branding is not logo design.
It’s 𝐜𝐥𝐚𝐫𝐢𝐭𝐲, 𝐝𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐜𝐞 .

What part of your business do people currently misunderstand the most?

𝐃𝐚𝐲 𝟏𝟑: 𝐀 𝐂𝐡𝐞𝐚𝐩-𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐛𝐫𝐚𝐧𝐝𝐬

If your brand looks like it was designed on WhatsApp, you have already lost the sale.

Nigerian customers don’t “give chance.” They judge you fast… and move on faster.

Once your flyers look rushed, your logo looks confused, and your online presence feels scattered, the market assumes:
♚ You are not serious
♚ You are new (even if you are not)
♚ You will deliver stress

And here is the painful truth: People don’t buy what they don’t trust.

That is why two people can sell the same thing:
One gets high-value clients.
The other keeps begging.

The difference is not effort.
It’s 𝐛𝐫𝐚𝐧𝐝 𝐩𝐞𝐫𝐜𝐞𝐩𝐭𝐢𝐨𝐧.

This is one of the biggest mistakes I broke down in my upcoming free book:
“𝐘𝐨𝐮 𝐀𝐫𝐞 𝐍𝐨𝐭 𝐑𝐞𝐚𝐝𝐲 𝐓𝐨 𝐋𝐚𝐮𝐧𝐜𝐡.”

Because in Nigeria, looking small is expensive.

If your brand walked into a room today, what would people assume about your business in the first 5 seconds?

𝐃𝐚𝐲 𝟏𝟎: 𝐓𝐡𝐞𝐲 𝐡𝐚𝐝 𝐦𝐨𝐧𝐞𝐲. 𝐓𝐡𝐞𝐲 𝐡𝐚𝐝 𝐚 𝐟𝐨𝐫𝐞𝐢𝐠𝐧 𝐜𝐥𝐢𝐞𝐧𝐭.
𝐁𝐮𝐭 𝐭𝐡𝐞𝐢𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐰𝐚𝐬 𝐬𝐢𝐥𝐞𝐧𝐭𝐥𝐲 𝐤𝐢𝐥𝐥𝐢𝐧𝐠 𝐭𝐡𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬.

About 5 years ago, a PR expert reached out to me on behalf of her U.S.-based streaming client.
Their plan is to enter the Nigerian market and “chop their own share of the bag.”

She trusted me because I had handled her **full business launch**—brand, identity, assets, everything.

On paper, this streaming company looked solid. They already had:
☯ A main logo
☯ Logos for 10 channels
☯ Budget approved
☯ Big ambition

My role looked simple: to design launch assets, channel creatives, digital ads, and add a few pages to their website.

Then they sent me the website link.

I won’t lie.....I froze.

The hero section did not speak to anyone.
The copy was confusing.
No clear value.
No trust signals.
No direction.

It was a website 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐚𝐠𝐚𝐢𝐧𝐬𝐭 𝐭𝐡𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬, not for it.

I politely highlighted my concerns and sent feedback to the PR lead. She shared it with the client team.

Two days later, she came back with a message I have heard many times:
“They disagree. They want to keep it as it is.”

At that point, I noticed the 𝐞𝐠𝐨 𝐠𝐚𝐦𝐞 creeping in.
(That moment when clients insist on their choice just because they’re paying.)

Instead of arguing, I did what I always do.

I showed them reality.

I went to:
🐥 Netflix Nigeria
🐥 Prime Video
🐥 Showmax

I used 𝐆𝐨𝐅𝐮𝐥𝐥𝐏𝐚𝐠𝐞 𝐂𝐡𝐫𝐨𝐦𝐞 𝐞𝐱𝐭𝐞𝐧𝐬𝐢𝐨𝐧 to screenshot their entire homepages.

Then I screenshot their homepage.

I placed them 𝐬𝐢𝐝𝐞 𝐛𝐲 𝐬𝐢𝐝𝐞.
No long explanation.
No argument.
Just contrast.

Two days later, they sent a different message:
“Can you help us rewrite the entire website copy?”

Because you can’t fight 𝐯𝐢𝐬𝐮𝐚𝐥 𝐭𝐫𝐮𝐭𝐡.

Today, I still see people planning to “launch big” in 2026, but their online presence says:
👺 Broken website
👺 Half-written pages
👺 Generic templates
👺 Or worse… 𝐧𝐨 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐚𝐭 𝐚𝐥𝐥.

In a 𝐝𝐢𝐠𝐢𝐭𝐚𝐥-𝐟𝐢𝐫𝐬𝐭 𝐞𝐜𝐨𝐧𝐨𝐦𝐲 , especially in Nigeria, your website is not decoration.

It’s your:
❤ First impression
❤ Silent salesperson
❤ Trust validator

While you are sleeping, people are on your website making buying decision without you knowing. If it doesn’t inspire confidence, they won’t ask questions ....𝐭𝐡𝐞𝐲 𝐰𝐢𝐥𝐥 𝐣𝐮𝐬𝐭 𝐥𝐞𝐚𝐯𝐞.

That is one of the reasons I wrote my upcoming eBook:
“𝐘𝐨𝐮 𝐀𝐫𝐞 𝐍𝐨𝐭 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐋𝐚𝐮𝐧𝐜𝐡.”

Because many businesses don’t fail from lack of money…They fail from 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐮𝐧𝐫𝐞𝐚𝐝𝐲.

In today’s market, perception is not optional. It’s currency.

When someone lands on your website today, what do you think it says about your business...
and what do you fear it might actually be saying?

𝐃𝐚𝐲 𝟗: 𝐓𝐡𝐞 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐓𝐡𝐚𝐭 𝐄𝐱𝐩𝐨𝐬𝐞𝐝 𝐖𝐡𝐚𝐭 𝐇𝐢𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐑𝐞𝐚𝐥𝐥𝐲 𝐋𝐨𝐨𝐤𝐞𝐝 𝐋𝐢𝐤𝐞

A guy attended one of my business launch strategy classes.

After the training, we stayed back talking.
He told me he was about to start a branding business.

Four weeks later, he sent me his company profile.

He wanted my review and input.

I opened the document, went through it carefully, and asked him one simple question:
“𝘐𝘧 𝘵𝘩𝘪𝘴 𝘥𝘰𝘤𝘶𝘮𝘦𝘯𝘵 𝘪𝘴 𝘵𝘩𝘦 𝘰𝘯𝘭𝘺 𝘵𝘩𝘪𝘯𝘨 𝘱𝘦𝘰𝘱𝘭𝘦 𝘦𝘷𝘦𝘳 𝘴𝘦𝘦 𝘢𝘣𝘰𝘶𝘵 𝘺𝘰𝘶𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴, 𝘪𝘴 𝘵𝘩𝘪𝘴 𝘵𝘳𝘶𝘭𝘺 𝘩𝘰𝘸 𝘺𝘰𝘶 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘣𝘦 𝘫𝘶𝘥𝘨𝘦𝘥?”

That question made him pause.

Because I have seen this mistake destroy opportunities quietly.
People lose investments, partnerships, and deals; not because their numbers don’t add up,
and not because there are errors in their documents.

They lose because their documents are boring.

Most people don’t read past page three.

A company profile is not an obligation. It’s a like a salesperson. in fact It’s a salesperson

💙 That PDF should be closing deals on your behalf.
💙 It should be earning trust before meetings happen.
💙 It should make people say “Yes” before they even call you.

People should be saving it as a reference.
Forwarding it.
Using it as a standard.

That means you don’t treat it casually. You put everything into it.
🎯 Your thinking.
🎯 Your positioning.
🎯 Your clarity.
🎯 Your confidence.

It should be ready to go out at any moment...to investors, partners, or collaborators; without you needing to explain anything.

I offered to help him redesign it.

Not as a favor, but as a demonstration of what was possible.

After we completed it, something interesting happened.

That same company profile landed us a proposal design project for an AI lab in South Africa.

No pitching.
No chasing.

Someone saw the document, loved it, and referred us...without asking anything in return.

That experience reinforced something I have learned the hard way:
Your documents speak when you are not in the room.
And most people are leaving money on the table because their documents communicate average.

If your company profile cannot carry your value, you will always have to over-explain yourself.

And in serious business environments, over-explaining is already a disadvantage.

There is a reason I pay obsessive attention to foundational assets.

Most people don’t realize how many doors they close before they even knock.