AB Imaging

New look. Same vision. Bigger goals.

AB Imaging Concepts is evolving, delivering professional event floor plans, immersive 3D visualisations, and architectural services that help turn concepts into reality.

This is just the beginning.

Walkthrough animation of the Food exhibition for the people at Those who dine, themed 'Dine at Night'.

Food exhibition for the people at Those who dine, themed 'Dine at Night' was visualised with these 3D designs.
Creating these images from conception to production is always an exciting process.

The Role of Lines

Let's go deeper and talk about lines. In architecture and in event design, lines are not drawn on paper they are experienced in space. They come from your horizontal and vertical elements, and they tell the body and the eye where to go.

Horizontal and vertical lines are derived from horizontal and vertical elements. In event spaces they can be created by both the furniture and the architecture of the venue space itself. A third dimension is dynamic lines, curves and angles.

So let's break this down: Vertical lines elongate. A striped rug or tall floral arrangement makes a small room feel higher.
Horizontal lines compress. A line of low-hanging chandeliers can bring a tall ceiling down to a more intimate level.
Dynamic lines excite. Curves and angles add movement, think of a curved aisle for a wedding, or angled seating at a seminar. They make the space come alive.

Here's the golden rule: lines guide the eye and bring harmony to our designed event spaces. So next time you walk into a venue, I want you to pause and notice: what lines already exist in the architecture? Arches? Beams? Balconies?
And then ask: how can my event decor complement those lines instead of fighting them? That's how you stop just decorating and start designing.

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Something is cooking.

Drapes. Backdrops. Columns. Walls.
They’re not just decoration, they’re architecture.

Vertical elements define how we feel in a space:
- Tall drapes = grandeur and majesty
- Low dividers = intimacy and comfort
- Layered backdrops = strength and presence

When you design an event, ask yourself: What are my vertical elements saying?

Because these features don’t just fill a room, they shape the experience.