The MONO Channel

The MONO Channel was created solely for the purpose of propagating indigenous NIGERIAN music on digital satellite television thereby ensuring visible presence in the mainstream entertainment media. In the last twelve years , Nigerian music industry has witnessed the enormous growth of western or foreign influenced culture and music christened NAIJA HIP HOP or NAIJA POP which has gathered itself a lot of followership particularly the 16 to 40 year old age bracket. Consequently and due to the lack of airplay and proper exposure, Nigerian indigenous music has gradually been relegated to the backstreets and are not aired on radio and TV channels compared to the way it was in the 70s 80s and 90s. The knock on effect of this is that local music has almost been forgotten and the practioners are also missing out heavily on album sales and concert revenues. Furthermore, endorsements and sponsorship deals are only one sided because blue chip companies and high profile multinational firms are only patronising the New breed artistes thereby not creating a level playing field.