LSF PR
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http://www.lsfpr.com
LSF PR is a full service public relations agency based in Lagos, Nigeria. Email: [email protected]
LSF PR is a full service public relations agency with core competencies in Consumer Brands, lifestyle & Entertainment, Beauty & Fashion, Health & Wellness, Technology, Travel & Hospitality, Corporate Communications & CSR. We have a committed pro-active PR team that provides a bespoke service tailored for each individual client requirement. We believe that successful communication is about more than just getting the word out. It's about taking the time to understand your needs, and delivering content that supports a strategy to help you achieve your goals. At LSF PR we do this every day for a wide range of clients, creating and unearthing opportunities through inspired creative thinking and thoughtful planning. For us, it's essential that our ideas are not only exciting but can be realistically delivered to produce impactful outcomes. Our services help you communicate with every stakeholder your company values. With services that span both traditional as well as new and cutting-edge formats, you can be sure your message will reach the right audience effectively.
01/09/2026
A few weeks ago we supported the Nigerian launch of NBA REC, the NBA’s recreational basketball platform for players aged 18 and above, with the inaugural NBA REC University Tournament held at the University of Lagos Sports Centre.
Our team led communications around the launch, spanning media relations, influencer engagement, on-ground PR and post-event amplification, building visibility for NBA REC as it makes its entry into the Nigerian market.
A strong start for a platform creating more opportunities for people to play, connect and engage with basketball in Nigeria.
15/07/2026
We’re pleased to share that we won three IPRA Golden World Awards.
We won across the following categories:
- Financial Services & Investor Relations - UAC of Nigeria PLC’s acquisition of CHI Limited
- Reputation & Brand Management - BIC Nigeria
- Consumer Product PR - BIC Nigeria
The IPRA Golden World Awards, established in 1990, are widely regarded as the most prestigious global benchmark for excellence in PR practice judged by a senior international jury drawn from across the world.
Three awards. Two clients. Work we’re proud to have built for clients who over the years continue to trust us to deliver at the highest level.
Last week, we managed communications around two AGMs.
- CAP PLC’s 61st Annual General Meeting, off the back of ₦44.9 billion in revenue and a 51% jump in profit before tax.
- And UAC of Nigeria PLC’s 2026 AGM, following a landmark year that saw the group complete its acquisition of CHI Limited and grow revenue by 73% to ₦340.5 billion.
Two of Nigeria’s most established listed companies. Two defining corporate moments. One communications team behind both.
LSFPR
Three years. Three different school communities. One consistent commitment. 🌍✏️
We’ve led communications for BIC Nigeria’s Global Education Week since 2022. With the most recent edition, the initiative brought solar-powered, inclusive classrooms to Sari-Iganmu School in Lagos for differently abled children.
Our work ensured that impact reached far beyond the school gates. Through strategic media placements and digital advocacy alongside we amplified BIC’s long-standing commitment to inclusive education in Nigeria. ✏️☀️
The BIC Cristal has been in every classroom, every lecture hall, every exam room. For 75 years, the quiet constant in the hands of students across the world.
So when it came to marking 75 years, we took the celebration where it belonged, straight to the next generation.
The BIC x AsherKine “In Your City” Campus Tour landed at four universities across Nigeria, bringing the energy of an icon to the students who carry it forward every day. From branded gifts to contributions toward student education, BIC empowered students in the most fitting way possible.
Seeing how impactful and the the genuine emotional connection from students across the four universities was the best part of working on this! 🖊️ ✨
75 years. 100 billion pens sold. A design so perfect it hasn’t needed to change. The BIC Cristal is an icon and we got to help celebrate it turning 75 in Nigeria. 🖊️ ✨
From mass media to campus tours, creative workshops to immersive brand experiences we built a campaign that honoured the icon and invested in the next generation of creators it has always served.
03/06/2026
Old Money Green. Soft Life Blue. Shakara Purple. Baddie Pink.
Last month CAP PLC launched Spruce - a paint range with personality and we built the media strategy to match.
The newest brand under CAP PLC’s iconic Dulux portfolio, Spruce entered Nigeria’s mid-tier market with a bold identity and a campaign built for the aspirational consumer of today.
Our work ensured the ‘Show Your True Colours’ campaign reached the right audiences with a narrative that felt as vibrant as the colours themselves.
🎨
21/05/2026
Global AI development is largely shaped by Western contexts, Western data, and Western use cases. So, when The Cortex Hub came to us to lead communications for MCP Hackathon Africa, we were all in.
The sole purpose was bold and necessary, embedding African languages, voices, and realities into the foundations of intelligent systems.
We managed the pan-African media campaign spanning 40+ cities, placing the story across leading technology, innovation, and business platforms in East, West, Southern, and North Africa.
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