RIGID FLEX

Experience has taught me that in business, potential clients use markers such as your appearance, your personal brand, your online presence and general presentation to perceive how much they are willing to pay for your products and services. The first step in tackling this is first acknowledging that this perception gap is a revenue gap which can cost you opportunities in your market place.
Underpricing or losing clients to competitors who lack the skillsets and experience you possess are some of the likely outcomes your business will encounter due to the perception gap between the quality of your products and services and quality perceived by your market.

Send “Goodlook” as a direct message for free consultation if this is something your business struggles with.

Your closest customers can’t choose you if they don’t know you’re nearby.

One of the most overlooked content strategies is location-aware content.

Many businesses spend time creating beautiful posts about their products and services, yet rarely communicate their their location — creatively.

Think about it. If I’m craving coffee or looking for a restaurant, I’m more likely to visit one that’s 5 minutes away than one that’s 45 minutes away. But if your content never tells me where you are or the community you serve, you’ve made that decision harder than it needs to be.

Your location isn’t just a business detail—it’s a competitive advantage.

Create content that reminds people:

Where you’re located.
The neighborhoods you serve.
Nearby landmarks.
How easy it is to visit you.

Sometimes, your next customer isn’t searching for the best business—they’re looking for the best business that’s conveniently close.

Question: When was the last time you created a post that simply reminded people where your business is located?

One thing that strategizing before designing/creating does is help identify for whom you are designing/creating. These are your Target Audience.

Factors like gender, age, income, culture, etc., are considered when choosing design elements such as colors, message, tone, typography, etc. that would best connect with those for whom you are creating in order to yield desired results.

If you are not getting desired results with your design or social media, comment TARGET for a free consultation.

Your brand is losing you contracts. Not your price. Not your pitch. Your brand.
Corporate clients make trust decisions in seconds — and your visual identity is either building that trust or breaking it before you’ve said a word. Most mid-size businesses don’t realise there’s a perception gap between how good they actually are and how credible they look. That gap is costing real money.
If a decision-maker visited your website today — would they pay your rate?

Follow for more on turning your brand into a real business asset.

A brand is a feeling - I beg to differ.

A brand is a personality which causes an emotion within those who interact with it.
We can say unbranded products have to personality thus why they generally have little to no emotional impact on us, but we cannot say unbranded products do not have a feeling. This is why we do not agree with the “a Brand is a feeling” definition.

Follow for more Branding and digital communication nuggets.

I’m Casey — brand strategist, creative director, and founder of A Goodlook Sumtin.

We build brands that perform. Identity. Web design. Motion. Video. Social media. Everything your brand needs to show up and be taken seriously.

If you’ve been building something great but the world isn’t seeing it the way it deserves — this page is for you.

Follow and let’s build something that actually works.

Knowing when to keep it simple is a flex 💪🏾
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