BrandiQ Blog

Nigeria's advertising industry is taking a significant step towards developing the next generation of creative talent. The Association of Advertising Agencies of Nigeria has partnered with Red & Yellow Creative School of Business to strengthen industry skills, leadership development and future readiness in response to evolving market demands and the impact of AI.

The collaboration is expected to equip professionals with practical knowledge while helping agencies address the growing talent gap across the marketing communications sector.

Read more via the link in our bio.

Nestlé Nigeria’s Circular Economy Push Signals a New Direction for Sustainable Business and Green Growth

♻️🌱 Sustainability is becoming a core business strategy.

Nestlé Nigeria’s circular economy initiatives demonstrate how businesses are embracing responsible production, waste reduction and environmental stewardship while creating long-term value for communities and the economy.

The move reflects the growing role of sustainable business practices in driving green growth and corporate resilience.

🔗 Read the full article on BrandiQ. Link pinned in the comment section.

Artificial intelligence is rapidly transforming the creative industry.

With AI contributing to 41% of Cannes Lions 2026 entries, the technology is reshaping how ideas are developed, campaigns are executed and creative excellence is measured.

As AI becomes a standard tool across advertising and marketing, the conversation is shifting from adoption to responsible and effective application.

🔗 Read the full article on BrandiQ. Link pinned in the comment section.

Collaboration remains a key driver of growth in the marketing communications industry.

As EXMAN returns to the South-South for its Annual General Meeting, the focus is on strengthening industry partnerships, knowledge sharing and leadership development to shape the future of experiential marketing in Nigeria.

The gathering underscores the value of collaboration in building a stronger and more innovative communications ecosystem.

🔗 Read the full article on BrandiQ. Link pinned in the comment section.

Strategic partnerships continue to drive digital inclusion across Nigeria.

Digifon’s partnership with MTN Nigeria to expand access to smart accessories reflects the growing demand for affordable connected devices that enhance productivity, communication and everyday digital experiences.

As smartphone adoption grows, collaborations like this are helping to make digital technology more accessible to millions of Nigerians.

🔗 Read the full article on BrandiQ. Link pinned in the comment section.

The future of Nigeria’s marketing communications industry is taking shape.

As ARCON and key industry stakeholders gather at NAC 2026, conversations around regulation, innovation, professional standards and industry growth are expected to define the next phase of advertising and marketing communications in Nigeria.

The event reflects the industry's commitment to building a more competitive, accountable and globally relevant ecosystem.

🔗 Read the full article on BrandiQ. Link pinned in bio.

BrandiQ

Leadership transitions often signal broader strategic ambitions.

PepsiCo Foods' appointment of Seren Cankiri as Chief Marketing Officer for the UK and Ireland underscores the growing importance of marketing leadership in driving brand growth, consumer engagement and competitive advantage.

As consumer preferences continue to evolve, strategic marketing leadership remains central to business success.

🔗 Read the full article on BrandiQ. Link pinned in bio.

BrandiQ

The strongest brands are often built through strong partnerships.

According to insights from a Penquin executive, brands that view agencies as strategic partners rather than vendors are better positioned to achieve long-term growth, innovation and market impact.

As marketing becomes increasingly complex, collaboration, trust and shared objectives are becoming essential ingredients for success.

🔗 Read the full article on BrandiQ. Link pinned in bio.

Brand experiences are becoming a powerful way to connect with consumers.

Maltina’s Nourishment Tour offers a behind-the-scenes look at how the brand engages audiences through education, storytelling and experiential marketing.

The initiative reflects a growing trend where brands create meaningful experiences that strengthen consumer trust and deepen brand affinity.

🔗 Read the full article on BrandiQ. Link pinned in bio.

BrandiQ