Unbranded - Creating Experience

𝟳𝟱 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀

Today, 2 October, marks 75 years since the first Dutch television broadcast went on air from Bussum in 1951. 📺

Behind the scenes, our craftsmen at NTS were building the first sets. That was the start of what has become Unbranded, the set decor company we are today.
From 1951 to 2026: 75 years of craftsmanship, passion, and growth.

𝙃𝙚𝙧𝙚'𝙨 𝙩𝙤 75 𝙮𝙚𝙖𝙧𝙨 𝙤𝙛 𝙐𝙣𝙗𝙧𝙖𝙣𝙙𝙚𝙙, 𝙖𝙣𝙙 𝙩𝙤 𝙩𝙝𝙚 𝙣𝙚𝙭𝙩 𝙘𝙝𝙖𝙥𝙩𝙚𝙧. 🥂

𝟭𝟵𝟴𝟬 - 𝟭𝟵𝟵𝟬 • 𝙏𝙝𝙚 𝙝𝙞𝙨𝙩𝙤𝙧𝙮 𝙤𝙛 𝙬𝙝𝙖𝙩 𝙬𝙚 𝙗𝙪𝙞𝙡𝙩

In 1988, the NTS privatises its facilities. The set-building department continues independently as NOB Decor, joined by designers from the former set design department. It becomes the market leader in set construction for television, theatre, and events.

Commercial television is booming, productions are getting bigger, and the demands on the craft are growing fast. With privatisation comes a new reality: broadcasters are no longer required to use NTS/NOB and can choose other suppliers. From that moment on, NOB Decor operates in an open market, competing with external companies as well.

Throughout the 1980s, we built sets for Countdown, Soundmixshow, Rons Honeymoonquiz, and Willem Ruis Show.

𝟳𝟱 𝘆𝗲𝗮𝗿𝘀 𝗹𝗮𝘁𝗲𝗿, 𝘀𝘁𝗶𝗹𝗹 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗲𝘁𝘀 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲.

The opportunity to create a DJ booth for Tiësto AND have it sit directly underneath the iconic Atomium? Count us in! Projects like these are where we're in our element.

Making a perfect sphere requires precision from the get-go. To get the shape right, we fully 3D-milled the base and then wrapped it as tightly as possible in mirror film. A huge challenge, but seeing it shine out there made every bit of it worth it!

Special thanks to Bart Roelen, All Artist Advancing.

Workshop to on-site: that's where it all comes together. Our crew prepped everything in our workshop in Hilversum, then built it all on location for - commissioned by . Swipe through the photos.

𝟭𝟵𝟳𝟬 - 𝟭𝟵𝟴𝟬 • 𝙏𝙝𝙚 𝙝𝙞𝙨𝙩𝙤𝙧𝙮 𝙤𝙛 𝙬𝙝𝙖𝙩 𝙬𝙚 𝙗𝙪𝙞𝙡𝙩

In 1972, the department moves to its permanent home: Media Park in Hilversum, where it continues under the name NOS Dekor. A team of specialists comes together under one roof: machine woodworking, carpentry, decoration, painting, metalwork, plaster, chemistry, upholstery, light decoration, floral decoration, props, a furniture warehouse, a lamp warehouse, costume props, a textile warehouse, and weapons.

Colour television is now the standard, and productions grow bigger, faster, and more ambitious by the year.

Throughout the 1970s, we built sets for TopPop, Brandpunt, Ti ta Tovenaar, and Kunt u mij de weg naar Hamelen vertellen, mijnheer?

𝟳𝟱 𝘆𝗲𝗮𝗿𝘀 𝗹𝗮𝘁𝗲𝗿, 𝘀𝘁𝗶𝗹𝗹 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗲𝘁𝘀 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲.

Introducing: Legacy.

75 years of building sets, experiences, and everything in between deserve a place of their own. That's why we've launched a new tab on our website: Legacy, a timeline of key milestones paired with archive photos, taking you from the first television broadcasts in 1951 to the stages and experiences we build today.

Take a look 👉 https://unbranded.nl/legacy

Somewhere between a video game and reality, this Minecraft-inspired world came to life. 🧱 Sulfur Cave & Dungeons 2 (Warden included), built for TwitchCon Europe 2026 at Rotterdam Ahoy.

Commissioned by Sightline Productions.

📸 Bart Heemskerk

We upgraded the stage design for Davina Michelle to enhance her upcoming 'Afterparty' tour- same setup, more finishing touches. Commissioned by All Artist Advancing.

Photocredits: Linde Dorenbos

𝟭𝟵𝟲𝟬 - 𝟭𝟵𝟳𝟬 • 𝙏𝙝𝙚 𝙝𝙞𝙨𝙩𝙤𝙧𝙮 𝙤𝙛 𝙬𝙝𝙖𝙩 𝙬𝙚 𝙗𝙪𝙞𝙡𝙩

A former carpet factory in Hilversum. Kampstraat. One central workshop where woodworking, painting, pre-assembly, upholstery, props, and offices come together under one roof. Bigger space. Bigger productions.

In 1967, colour television arrives. From then on, sets are built for both black-and-white and colour broadcasts.

Throughout the 1960s, we built sets for Pipo de Clown, Swiebertje, Ja Zuster, Nee Zuster, and Brandpunt.

𝟳𝟱 𝘆𝗲𝗮𝗿𝘀 𝗹𝗮𝘁𝗲𝗿, 𝘀𝘁𝗶𝗹𝗹 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗲𝘁𝘀 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲.

Set design, production and on-site installation for Nederlands Instituut voor Beeld & Geluid . Craftsmanship from the first panel to the final detail. Heel Holland Zoekt exhibition.