Bare PR

Six years as a Dr. LeWinn's fan. Time flies when you like something 🙆🏼‍♀️

Hahn is a creative at heart, fashionista, style queen and, most importantly, a busy mum and sideline supporter.

With a long-standing love of the brand already, bringing Claire into the Dr. LeWinn's collab was a natural fit. (A bit like finding the skincare product you keep coming back to; they just go together).

This collab again gave Claire the opportunity to explore more of the range, work other products into her routine and share what she genuinely thinks along the way.

Six years of using a brand gives you a little more to talk about than a first impression, and that’s exactly what this collaboration was about.

Some things become part of family life so naturally, you don’t really think twice about doing it again.

Renee Cooper started her twins on Steps Goat Toddler Milk Drink from their very first bottles, so the collaboration was a pretty natural fit from the beginning.

Fast forward, and the twins have recently graduated from needing bottles. Enter their one-year-old sibling, who clearly decided she wanted to follow in their footsteps 🩵

So, Baby Steps is back in the routine with the next little Cooper🫶🏽

We love collaborations that happen this way. Real families, real routines and a product they chose for two, coming back for the next. Because sometimes the best endorsement is simply: “Yep, we’re doing this again.”

A few photos from the ages.

We all know there’s a lot of talk about the ‘P’ word in beauty right now 🤷🏼‍♀️

Beauty EQ recently about peptides in skincare and we knew they had to talk to Anna Morrison, Head of Product Development at Dr. LeWinn's, to unpack the peptide conversation, including:

• The difference between peptides, proteins and collagen
• The biggest misconceptions about peptides
• Which peptides have the strongest clinical evidence for mature skin
• How peptides work alongside other skincare ingredients

AND of course what’s next in peptide innovation.

What are peptides in skincare - BeautyEQ What do peptides do for your skin? Discover the benefits of peptides in skincare, from improving the appearance of firmness and smoothness to supporting skin longevity.

Shock horror, we’re back onto sustainability 😉 So, let’s go behind, because a sustainable product is a great start, however, it isn’t the whole story.

Who made it?
Who gets paid?
Who carries the risk?
How does the business behave when there’s no campaign attached?

Because ethics isn’t just the product AND sustainability definitely isn’t just what makes it onto the label.

Look behind the brand. That’s where it gets interesting 💁‍♀️ And yes, more showy showy is still very much in. Save this post - it might come in handy.

Another face in our Dr. LeWinn's Skincare Australia collaboration — and another creator genuinely putting the products to work in their routine is Anastasiia Wilmshurst.

Anastasiia is a mum of three living in Christchurch, life is busy, the outdoors is never far away, and the South Island weather can certainly put skin through its paces🩵

A DIY and baking enthusiast, outdoor lover and everyday style seeker, she shares what works, the good, the busy and everything in between.

Anastasiia first discovered Dr LeWinn’s around two years ago and was hooked. So when we brought her into this collaboration, it was less about introducing her to the brand and more about the opportunity to explore the range she already knows and loves.

The idea was always to give creators time to use, experience and share the products properly, because the best collaborations have a little time behind them.

We’ll say it: sustainability posts don’t always get the biggest read. Shock horror 😥

They can be the ones that get a quick glance, a polite nod and a very fast scroll.

But the questions behind them still matter.

Especially now when directed, AI can make almost anything sound credible, and a good-looking sustainability claim can travel a long way before anyone asks what’s actually behind it.

So here’s your reminder to look past the polish ➡️ Save this post. It might come in handy & there are tools to help. In the near-ish future a change is coming to barcoding will help us and brands more - because more showy showy is still in 👏🏼

Meet another of the Dr. LeWinn's skincare collaborators. 7 women, real routines, and a few months to see what happens when they are part of everyday life. The result? Content grounded in genuine experiences, not just a first impression.

Alicia Haszard is a designer, founder of and mum of three, with a love of creating jewellery that brings together Aotearoa heritage, contemporary design and everyday wellbeing. Creating a beautifully designed, accessible collection also meant making it hypoallergenic.

As someone who experiences eczema, that same considered approach extends to what Alicia puts on her skin and the products she chooses to use.

Fresh from NZFW, Alicia is now bringing that eye for design and attention to detail to her Dr LeWinn’s skincare routine.

A few chapters ago, the world looked a little different.

Before the scroll, the swipe and the constant chase for quicker attention, good PR was built on the same foundations it is today: meaningful stories, genuine relationships and trust.

This original logo is part of that story — a nod to the foundations that shaped where it started and the thinking that continues. Since the early days, the landscape has evolved, the platforms have changed, and the way people connect with brands continues to shift.

Our new identity, which came to the fore around 2018, was inspired by natural elements. The circle represents the continuous cycle of listening, creating, engaging, and building reputation, with public relations at the centre. This shows the second set of concepts we saw, and we knew we were there.

Our approach has evolved alongside it, while staying true to what matters most: ethical PR, considered communication, and reputations built over time.

And the bird? It still has a place 😁