Direct Sewing Machines

Two outfits. Seven projects. You know, in case there’s time 😂
Have you ever taken a project on holiday and brought it home completely untouched? 👀

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A big shout-out to Nicole at Naninama Embroidery in Alexandra, Central Otago! It’s great to see her embroidery studio taking shape, with plenty of ideas for custom workwear and personalised pieces.

We’re proud to support Nicole on this exciting journey and can’t wait to see what she creates. Give her a follow at and show her some support! 🧵

Hey Everyone! Nicole here, I’m so excited to able to help get your logo on your work gear and also any personalized items you can think of! We are growing our wholesalers and have a lot of exciting ideas in the coming months! #letsdothis #embroidery #ricoma

Six heads stitching in sync and caps coming to life. 🧢 Great to see Southern Monograms’ Ricoma in action, creating these for Willowbank. Thanks for sharing the behind-the-scenes!

“One more bit” is not a recognised unit of time 😂
What’s the latest you’ve stayed up sewing, quilting or knitting? Be honest… does it count as late if the birds have started? 👀

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Nobody will notice. Unfortunately, I am not nobody 😂

Are you team “leave it” or team “unpick it so I can sleep”? 🧵

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A lovely delivery and setup today for a very talented customer, ready to bring their leatherwork to life on their new Eagle cylinder-arm walking-foot machine with drop down guide. There’s nothing better than seeing the perfect machine find its new home. 🤍

The scraps needed coordinating fabric. Our hands were tied 😂

Has your “use up the stash” project ever ended with a shopping trip? 👀

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A very cosy order heading out 🤍
Wool and the Gang Crazy Sexy Wool in Ivory White, the Oh So Quiet Blanket pattern and a Sirdar crochet hook. Everything needed to make the softest, chunkiest blanket just in time for snuggly season.

What would you make with this dreamy yarn? 🧶