Redhead Digital

New perspective …

This is how domain hoarding starts.

With new year planning vibes and lots of ideas.

Buying a new domain feels exciting - like this might be something.

Then ... the business kept moving or it didn’t!

And now the domain just renews every year “just in case”.

In Part 2, I’ll share the simple rule I use to decide which domains you actually should be seeking out or holding on to.

Have you got any domains in a hoarding pile???

Most clients come to me with a website that exists, but doesn’t register.

Not with Google.
Not with AI.
Not with people.

This brand couldn’t sell online and was invisible behind a polite, forgettable website.

We fixed the structure so machines could read it - and the tone so humans knew they were in the right place.

Now the site:

+ ranks top 3 on page one for 20+ buying-intent searches
+ sells pies online (which it couldn’t do before)
+ and sounds like a real business instead of a brochure

That’s not a redesign. That’s a change in how the business operates.

That’s what it looks like when a website finally registers!

Post 3 of 3

Something I see a lot when people tell me their website ‘isn’t working." This is what that usually means. It’s broken in a quiet, expensive way.

The kind of broken you don’t fix with a redesign checklist.

I don't start with colours.
I don't start with SEO.
I don't start by adding more pages.

Here’s what I look at immediately:

1. Does it sound like every other site in your industry?
Same phrases.
Same polite nothing-language.
If I swapped your logo, would anyone notice?
No? Problem.

2. Does it actually match the business you’re running now?
Or does it sound like you from five years ago - smaller, safer, less sure of yourself?
Because people can feel when a site is talking from the past. That’s not subtle. That’s distrust. Especially when it still talks about offers you no longer sell or fails to show what you actually offer now.

And 3. are the obvious trust elements even there?
Reviews I don’t have to hunt for. And they need to be recent - old reviews plant doubt.
Contact details that don’t feel evasive.
An about page that proves there’s a real human behind this thing.

If any one of those is off,
the site can look “fine”…
and still quietly lose people.

That pause before they click?
That’s where the damage happens.

Websites don’t fail loudly. They fail politely.

Wanna dress like superheroes and slide down the World's Biggest Waterslide with me?

When neurodivergents find each other it can be pretty spesh. That's how I feel about from

We met as business competitors around 18 (!!) years ago in the cutthroat world of the online baby websites 😂 - Bex was never cut out for the race, she used to give product away with every order!! And that tells you a little something about Bex.

Her heart is HUGE - life can be hard when you feel things so deeply and she's turned that hurt and the skills and knowledge she has gained, into something beautiful - as the author of incredible books for kids that help them understand and explain their feelings through beautifully illustrated stories.

Hand on heart I WISH I had these books when I was a kid, the nuggets of wisdom that can guide you literally through your life and how you comprehend and react to the world around you.

I've completed 5 website variations for Bex during that time and loved every minute of it. As Bex's business grew and changed so did the website feature requirements so it's like a timeline of my progress as a designer too.

The Plug: You have a couple of hours to get your orders in for Christmas delivery. Of all the things you'll buy your kids this Christmas - these books are the ones that will be the most treasured in years to come. 💯🥰

Shop with code REDHEAD and get 10% off. 🧡

https://www.wildlingbooks.com/