RUN
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RUN is a Māori-owned, globally awarded, advertising and design agency based in Aotearoa, New Zealand.
RUN is a globally awarded advertising and design agency based in Aotearoa New Zealand. We partner with ambitious organisations to build brands, campaigns and creative platforms that drive real impact. From increasing consideration and engagement, to shifting behaviour and growing market share. Our work spans brand strategy, brand identity, campaigns, and design systems, delivered with the care and clarity of a senior, hands-on team. We operate without the layers of a traditional agency, which means sharper thinking, faster turnaround and work that holds together from strategy through to execution. We’ve worked with organisations including Tourism New Zealand, Auckland Council, Ministry of Foreign Affairs and Trade, 2degrees and a range of Pacific tourism and government partners. What sets RUN apart is the depth of thinking, and real-world knowledge behind our work. As an indigenous Māori-owned agency, we bring a level of cultural intelligence that strengthens how ideas connect, whether that’s essential to the brief, or simply a way to make the work more relevant, distinctive and effective. We apply the right lens to every project, from pure commercial creative through to culturally grounded campaigns, always led by what will deliver the best outcome. If you’re looking for work that cuts through, connects authentically with audiences, and stands up commercially, let’s kōrero.
16/09/2026
Ōtautahi Christchurch marketers, this one’s for you!
Our popular Te ao Māori for Marketers workshop is coming to Ōtautahi this October.
Facilitated by RUN Aotearoa, through the Marketing Association New Zealand, this practical workshop helps marketers build confidence in engaging with te ao Māori, tikanga and te reo Māori, and apply that understanding meaningfully to strategy, campaigns and communications.
Te Wiki o te Reo Māori is a great reminder that growing the use and understanding of te ao Māori is something we can all contribute to, not just for one week, but through the mahi we put into the world every day.
We’re also running it again in Tāmaki Makaurau Auckland too.
📍 Ōtautahi Christchurch: 13 October
📍 Tāmaki Makaurau Auckland: 29 October
These are our last workshops for 2026, so we hope to see you there!
To learn more and book, visit: https://marketing.org.nz/te-ao-m%C4%81ori-for-marketers/traininghub
We're super proud to be 3 x finalists at the Best Design Awards this year!
For our projects Hei Tiki and Meri Kirihimete, Merry Christmas.
A huge mihi to the judges and congrats to all the other finalists too.
https://bestawards.co.nz/studios/run/
02/09/2026
Iokwe from the Republic of the Marshall Islands! 🇲🇭
Our co-founders, Laura and Raymond, have just spent a couple of weeks there, as we develop the Marshall Islands’ tourism brand strategy, visual identity and advertising campaign.
There’s no existing tourism brand, so this is a rare opportunity, and a big responsibility, to help shape how the country presents itself to the world.
While there, Laura and Raymond spent time with Marshallese people, communities and industry representatives.
They heard stories, shared conversations, experienced extraordinary places and most importantly, began to understand more about the people and culture behind the destination.
To everyone who so generously gave us their time, knowledge and manaakitanga, kommool tata, thank you.
We feel incredibly privileged to be trusted with this work and are determined to do the Marshall Islands proud.
20/08/2026
We're honoured to be spending time in the beautiful Republic of the Marshall Islands lately with some amazing people and communities!
06/08/2026
Ngā mihi Whāriki Māori Business Network and Air New Zealand - great to be featured in the latest Kia ora mag...
26/07/2026
We’d like tautoko our Co-founder Raymond Otene McKay for being invited to share his indigenous Māori knowledge and lived experience at the Indigitech Summit in Calgary, Turtle Island (Canada) this September.
He’ll be sharing the stage with other indigenous leaders including Christian Ortiz, D'Andre Wilson-Ihejirika, Pamela Todd, Dennis Agbegha, Jodi Calahoo Stonehouse, Dean Bittner, Mike Shields and more rangatira in the world of tech, innovation and creativity.
He's looking forward to the sharing circle and kōrero that will take place soon. Karawhiua!
https://indigitechsummit.ca/
11/07/2026
Thanks for having us CreativeMornings/Auckland!
21/06/2026
Exciting to see our Founder, Laura Cibilich featured in the latest issue of NZ Marketing magazine - the Founders Issue.
The issue shines a light on agency founders from across Aotearoa.
Laura briefly shares the founding story of how she started RUN Aotearoa in 2008, her favourite thing about running the agency, and her best advice.
It’s been great reading everyone’s responses, and a strong reminder of the talent, resilience and ambition across our industry.
A huge mihi and thank you to all our clients, team, supporters and whānau who have helped shape the Run story so far. We couldn’t have done it without you!
And of course, thanks to the NZ Marketing Mag team too.
14/06/2026
Our founders, Laura Cibilich and Raymond Otene McKay are excited to be sharing their story at CreativeMornings/Auckland later this month...
Join us this June as we welcome the founders of RUN , Raymond Otene McKay and Laura Cibilich, one of Aotearoa New Zealand’s most celebrated independent creative agencies.
Through design, storytelling and strategy, they have built a practice that demonstrates how creativity can shape culture, strengthen communities and drive meaningful impact.
Together, they bring decades of experience across branding, advertising and Indigenous-led creative practice, offering insights into the power of intentional curation and creative leadership.
A huge THANK YOU to our sponsors:
Almighty (), Antipodes (), Blue Frog Breakfast (), Boring Milk () Coffee Supreme (), Libertine Blends (), Ellen Melville Centre (), Waitemata Local Board 👏✨
30/05/2026
Proud to share that our Co-founder, Laura Cibilich, will be judging this year’s Marketing Association New Zealand Marketing Awards.
A great opportunity to celebrate the strategic thinking, creativity and effectiveness shaping marketing across Aotearoa, and the people and teams pushing the industry forward.
Click here to claim your Sponsored Listing.
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173A Symonds Street, Eden Terrace
Auckland
1010