Print_NZ

Is going digital really more environmentally sustainable than using paper?
Kathi Rowzie, President of Two Sides North America, makes the sustainability case for paper.

See More ... https://www.opi.net/news/region/001-north-america/is-going-digital-really-more-environmentally-sustainable-than-using-paper/

Magazines lead the way in inaugural 2026 Quality of Attention Index
The Magazine Publishers Association (MPA) is celebrating the results of the inaugural 2026 Quality of Attention Index.

The practical tool draws on research by Martelletti Consulting, enabling advertisers and agencies to compare the quality of attention generated across 12 different media channels.

https://stoppress.co.nz/news/magazines-lead-the-way-in-inaugural-2026-quality-of-attention-index/

AI Search Is Changing How Print Buyers Find Vendors
The way print buyers research vendors is evolving quickly.

While traditional search engines still play an important role, many buyers are now turning to AI-powered search engines and conversational tools like ChatGPT.

This shift is changing how businesses appear during the buying journey and creating new opportunities for companies that understand how AI search works

https://www.piworld.com/post/ai-search-is-changing-how-print-buyers-find-vendors/

AI Search Is Changing How Buyers Find Vendors Here's how AI search and ChatGPT are changing vendor discovery for print buyers and what companies can do to improve AI search visibility.

USE PRINT - You love PRINT - We love PRINT

The USE PRINT campaign has been created to improve the visibility of print and show that print gets cut-through, generates engagement and simply stands out.

Together we can :

Reintroduce print as relevant and emotionally impactful
Challenge misconceptions that print is outdated or unsustainable.
Educate decision-makers to include print in their campaigns
Demonstrate how print complements (not competes with) digital
Show that if you truly want to be remembered USE PRINT

https://printnz.co.nz/campaigns/use-print/

Three Ways to Make Print an Easy Yes
The previous posts in this series were focused on creating clarity around what print is, sharing the inside story of a print business and what it’s like to work there, bringing capabilities to life within a space, and taking print into the real world to invite participation.

That work creates interest.

Now comes the moment that matters most. Is there a clear next step to work with you, or work for you?
https://www.piworld.com/post/three-ways-to-make-print-an-easy-yes/

Three Ways to Make Print an Easy Yes You’ve created interest in print and your business. What happens next is where your process either works or breaks down.

What Makes a Printing Company Impossible to Replace?
The print industry has never been more competitive, but the companies that continue to grow are not always the ones with the lowest prices.

They are the ones customers trust to solve problems, simplify workflows, and consistently deliver results.

While price may help win an opportunity, it rarely creates lasting loyalty.
https://www.piworld.com/post/what-makes-a-printing-company-impossible-to-replace/

What Makes a Print Company Impossible to Replace? Learn how customer retention, consultative selling, technology, and proactive service help printing companies build loyalty and growth.

The 7 Biggest Direct Mail Myths Marketers Still Believe
The brands quietly getting exceptional results from direct mail have never stopped using it.

Direct mail has evolved.
- The strategies are smarter.
- The targeting is better.
- The tracking capabilities are stronger.

And when done correctly, direct mail remains one of the most effective ways to capture attention and drive response.

This article clears up a few of the biggest myths marketers still believe ...

https://www.piworld.com/post/the-biggest-direct-mail-myths-marketers-still-believe/

The Biggest Direct Mail Myths Busted For years, direct mail has been surrounded by outdated marketing assumptions. This blog sets the record straight on the most common myths.

Why Do So Many People Love Print on Paper?

Because it’s great for learning and retention … without health issues! (3 of 3)

See More ...https://www.twosidesna.org/wp-content/uploads/sites/16/2018/09/Part3-NonMember-nobleed.pdf

Ready to bust some myths about paper production and the environment?

Paper stands out as one of the most recycled products in the world.
Read the full Two Sides fact sheet.

Explore more ... https://buff.ly/3IyOIhw

Scaling the Mountain of Electronic Waste
The problem of e-waste is getting bigger and bigger, with dire consequences for the environment.

Could a sculpture in Cornwall hold the key to governmental change?

https://www.twosides.info/UK/mount-recyclemore-electronic-waste/

Scaling The Mountain Of Electronic Waste - Two Sides The problem of e-waste is getting bigger, with dire consequences for the environment. Could a sculpture in Cornwall hold the key to governmental change?