Deluxe RV Group

Deluxe RV Group

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Welcome to Deluxe RV Group. We are a third generation family business selling Motorhomes & RV's The Smith Family purchased DeLuxe in 1972.

Company History
DeLuxe is a name which dates back to the 1920's when Reo DeLuxe Motors was formed to operate the Blenheim to Picton and local suburban bus services in Blenheim. Brad and Phyl Smith moved the family from Woodend for new beginnings. The company took small steps through the 70's growing its school bus fleet as the wider Marlborough population grew with the birth of the Marlborough W**e Industry. It was through the early 80's when Greg and Gary joined the business that the company started to fledge into the tourism business. Gaining a major contract with tour operator "Kirra Tours" in 1984 meant several new coaches were built and a small change of direction took place. In 1989 DeLuxe had the opportunity to forge ahead in a business partnership to purchase Kirra Tours - based in Adelaide Australia. It was in 1991 when the Smith Family purchased the Blenheim Country Lodge Hotel. At the time it was Marlborough's leading Tourism and Corporate Hotel however it was in desperate need of capital investment and lots of love. The business soon turned around and refurbishments took place over several years. Through the 90's between DeLuxe Travel Line and the Blenheim Country Lodge Hotel we employed over 90 staff in Blenheim alone. The hotel was sold to Scenic Circle in 2002 and the Smith Family were ready for new challenges. It was 2003 and we were ready to try something new and exciting. The DeLuxe Property Division was born with the purchase of land in Bary Street which was to become our first development "Covent Gardens". Also, in 2003 the Smith Family purchased the half-finished Marlborough Ridge development which had been stagnant for several years. Today after many years of investment and hard work both Covent Gardens and Marlborough Ridge give testament to top quality residential areas all Marlburians can be proud of.

2004 saw another major change in direction. DeLuxe Travel Line our bus and coach operating business was sold to Ritchie's Transport Holdings. We had gone from 95 employees down to 5 in a matter of 1 year. Gary had forged ahead with a new venture where we were importing motor vehicles from Japan and specialising in Buses and Coaches. It was soon after the sale to Ritchie's that the land was purchased for the Nottinghill Subdivision.

2009 saw us exit Kirra Tours and exit the tourism and hospitality industry. Further land was purchased for future developments. It was around this time that the Government changed emissions regulations and it became difficult to import buses and coaches. For this reason, our Blenheim Sales Yard took on quite a different look and feel as we experimented with the importation of cars, light commercials, and trucks. We soon discovered that this was not where our passion was, and we started to get more into recreation vehicles such as Motorhomes and Caravans. In 2020 the business was officially separated into Deluxe RV Group and Deluxe Property Group. Today we are Agents for Pilote, Le Voyageur and Joa Camp motorhomes. We also sell new and ex rental Kea Motorhomes. This is where our passion lies as we help people transform people’s lives from their hectic working schedule with very little leisure time to exploring New Zealand and wondering why it took so long to find the time.

04/10/2026

Buying a motorhome? Don't forget about the warranty.

When you're looking at purchasing a motorhome, it is easy to focus on the layout, features, price and where you're going to take it first. But there is another important question worth asking before you buy.

Who will look after you if something goes wrong?

Motorhome warranties are provided by the manufacturer, but your dealer plays an important role in managing warranty matters. If you purchase your motorhome from a dealer, that dealer is generally your first point of contact should you need assistance with a warranty issue.

This is something to keep in mind if you're considering importing a motorhome from overseas.

You might think that because the same brand is sold by a New Zealand dealer, you will automatically be able to take your imported motorhome there if something goes wrong. However, a New Zealand dealer is not necessarily responsible for a motorhome that was purchased through an overseas dealer.

Your warranty claim may need to go back through the original dealer you purchased the motorhome from. Depending on where that dealer is located, this can make the process more complicated and may involve additional communication, time and costs.

For us at Deluxe RV Group, we believe the relationship doesn't finish when you drive away from our yard.

Buying a motorhome is a big investment, and having a local dealer you can come back to for help, advice and warranty support is an important part of that purchase.

So when you're comparing motorhomes, don't just ask "What does it cost?"

Ask "Who will be here to help me after I've bought it?"

That's something worth knowing before you sign on the dotted line.

02/10/2026

YOU'RE IN A RUSH TO LEAVE. You can only take 5 items away with you on your road trip away in your motorhome. WHAT ARE THE 5 THINGS YOU'RE TAKING?

01/10/2026

Would you rather…...
Spend 3 months travelling around NZ OR Take 3 short overseas holidays?

01/10/2026

If you’ve been thinking about getting out on the road and having a little more freedom to explore New Zealand, you really need to come and have a look at our Atlas Caravans at Deluxe RV Group.

Atlas is a brand we deliberately chose after doing a lot of research into what we wanted to offer our customers. They are Australian owned, designed and manufactured in Melbourne, and built with a real focus on strength, practicality, comfort and off grid capability. We actually went over to Melbourne and saw the production for ourselves before bringing the brand to New Zealand, because for us, it is important to know exactly what we are selling and who is building it.

And now they are here at Deluxe.

One of the things we love about the Atlas range is that there is no single layout trying to suit everyone. We have a selection of layouts available, so whether you are travelling as a couple, heading away with friends or planning family adventures, there is a layout worth exploring.

And yes, we have a family option with THREE bunks!

The Atlas RVO216 CD Family 3 Bunk is designed with families in mind, giving you an island bed for the adults and a separate triple bunk area for the kids. It also has a spacious lounge, separate shower and toilet area, large 224 litre compressor fridge, 400 amp lithium battery system, 400 watt solar, 3000 watt inverter, diesel heating, instant hot water and 190 litre fresh and grey water tanks. It is also self contained approved, making it a very capable setup for getting out and enjoying New Zealand without needing to be plugged into everything all the time.

Then there are our other Atlas layouts for couples and adventurers, including centre door, rear door, rear club and different sleeping configurations.

Underneath, Atlas is just as impressive.

The caravans feature an aluminium frame, composite aluminium walls, a one piece fibreglass roof and a one piece honeycomb floor. They are built on a DuraGal protected steel chassis and our New Zealand specified RVO models come with Cruisemaster XT coil suspension and our RVX models come with 3.5R XT Cruisemaster airbag suspension. We also specify ALKO electronic stability control for additional towing confidence.

There is plenty of thought that has gone into the practical side too. Large storage areas, toolbox storage, solar, lithium power, generous water capacity and the equipment needed for more independent travel all come together in a package designed for people who actually want to use their caravan and explore.

And then there is the bit you really cannot appreciate properly from a photo...

You need to walk inside one.

Open the cupboards. Have a look underneath. Check out the storage. Sit in the lounge. Walk around the bed. Have a look at the construction and the suspension. Get a feel for the space.

Because buying a caravan is a big decision, and we don't expect you to choose one from a few photographs online. However this has happened.

Come and see them for yourself.

We currently have a selection of Atlas Caravans at Deluxe RV Group in Blenheim, with different layouts and specifications available.

As the exclusive New Zealand Atlas dealer, our team can take you through the differences and help you work out which layout actually suits the way you want to travel.

Whether you are a couple looking for your next adventure or a family needing somewhere for everyone to sleep, there is a very good chance an Atlas is going to get you thinking about where you could head next.

Come and have a look.

You might just find your next holiday sitting in our yard.

Deluxe RV Group
45 Main Street, Blenheim

03 578 3310

Monday to Friday 8am to 5pm
Saturday 9am to 2pm

30/09/2026

3 Great Motorhomes Looking for a New Home!

PRICE DROP! These three won't be hanging around for long. We've dropped the prices and if you've been thinking about upgrading, now might be the time to make your move!

Come and have a look before someone else snaps them up!

https://stock.deluxegroup.co.nz/?keywords=m660&body_type=Motorhome%206%20-%206.9%20Metres%2CMotorhome%207%20-%207.9%20Metres%2CMotorhome%208%20-%208.9%20Metres%2CMotorhome%205%20-%205.9%20Metres

29/09/2026

Seems accurate right!! I mean i wouldn't be sad about it.

Photos from Deluxe RV Group's post 29/09/2026

Buying a motorhome isn’t just about finding the right vehicle. It’s also about finding the right people to buy it from also.

We are so excited for this lovely couple who have just purchased their new motorhome from us!

Finding the right motorhome can take time, and sometimes you just have to wait until the right one comes along. That was certainly the case here. They took their time, asked the right questions because buying a motorhome isn’t just about finding the right vehicle. It’s also about finding the right people to buy it from, made sure everything was right for them and their family, and most importantly, made sure it felt right.

For us here at Deluxe, handing you the keys and saying “off you go” is definitely not where it ends. We want to be there for you after the sale too. We want you to know who you can call, have someone you can talk to, and know that we are here to help if you need us.

We genuinely want our customers to feel like part of the Deluxe family, not just another sale on the books.

So, if you’re looking at buying a motorhome, do your homework. Look at the motorhome, look at the company behind it, ask about their after sales service and make sure they’re going to be there for you long after the paperwork is signed.

Congratulations to our lovely customers! We hope you make some amazing memories, have plenty of adventures and enjoy every kilometre in your new motorhome.

Welcome to the Deluxe family!

2026 Ford Pilote Atlas A690G Limited Edition | Trade Me Motors 28/09/2026

2026 Ford Pilote Atlas A690G Limited Edition | Trade Me Motors Additional Features : Central Locking Transmission Details: 8 Speed Auto Transverse Rear Island Bed with additional Drop Down bed over lounge, 170hp- 2L Tu...

2022 Fiat Ducato Pilote G740FC 28/09/2026

https://youtu.be/s8Y0aW4t-a0

Rear Island Bed, 160 hp - 2.3L Turbo Diesel Engine, 9 Speed Automatic, WOF, Electronic Stability Programme, Anti Slip Regulation, Extra Large Boot Storage, Separate Shower and Cassette Toilet, 3 Burner Hobbs with Oven/ Grill, Extractor Fan in Kitchen, 3 Way Fridge/Freezer, Truma Combi 6 kw Gas Heating/ Hot Water, Automatic Satellite Dish 2 x Smart TV's, Pioneer Apple CarPlay/Android, Wide Angle Reversing Camera, Electric Wind-Down Bike Rack, Swivel Cab Seats, Cab Carpet Mat and Cab Blinds, Double Glazed Windows, 400w Solar Panel, 200 amp/hr Battery, 2000w Inverter, 130L Fresh Water, 95L Grey Water, Self-Contained Approved

This late model Trade In A-Class Pilote offers you great comfort and ergonomics, designed to take any journey in your stride.

Featuring an outstanding interior space and great storage solutions, separate shower toilet, spacious bedroom and a lounge area made to spread out sit back and relax. Whether you are heading away for a few days or a few weeks your Pilote is ready to take you there, make contact today, we would love to hear from you.

Additional Features to note:
Large Rear Island Bed measuring 1900L x 1500W
Sliding blinds and screens throughout, insect screen on habitation door with central locking
F-Shaped Lounge and Panoramic Sunroof
Double Partition Doors in Bathroom
Capacity for 2x9kg Gas Bottles
16 inch Alloy Wheels
Full Screen Reversing Camera
TV In Bedroom

www.deluxegroup.co.nz

2022 Fiat Ducato Pilote G740FC Rear Island Bed, 160 hp - 2.3L Turbo Diesel Engine, 9 Speed Automat...

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Telephone

Address


45 Main Street
Blenheim
7201

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm
Saturday 8am - 5pm

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