Unbound

News from the marketing world last week: Google gave you more visibility. Meta took some away.

PMax now reports by channel — Search, Maps, YouTube, Display, Discover — instead of hiding everything behind "Cross-network."

Meta's going the other way: placement exclusion checkboxes are disappearing on Sales and Leads campaigns. You get bid reductions up to 90% instead of an actual off switch.

And Search Console finally added filters for AI Overviews and AI Mode impressions, so AI traffic stops hiding inside your organic numbers.

Two of these need action this week. Check your Meta exclusions before they vanish, and grab a GSC AI baseline while the data's still new.

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