Bee Creative - Design & Digital

What’s been keeping us busy at Bee Creative? Plenty of video production, animation, web design and photography projects across Hamilton and Waikato, plus some interesting work behind the scenes exploring how organisations can build their own AI company brain.

Our next email update is coming soon, with a practical look at the company brain and a sneak peek at some of the latest projects we’ve been working on.

If that sounds useful, subscribe via our website and we’ll send it your way: https://beecreative.co.nz

Huge congratulations to Dr Elizabeth Green and the Exisle Publishing team on No Time for Makeup making the WA Premier’s Book Awards shortlist. We had a lot of fun creating the cover for this one, great to see it getting this recognition! 🥰

While we excitedly wait to find out the winners of this year's WA Premier's Book Awards , we want to celebrate one of our titles which made it to the shortlist: No Time for Makeup.

✈️ Written by Dr Elizabeth Green, this is the incredible story of a woman who took the path less travelled to work for the Royal Flying Doctor Service in outback Australia, and what the experience taught her about life, death and human connection.

‘A girl from the bush becomes a flying doctor and a paediatrician — a compelling story of courage, determination and, above all, professional dedication, filled with gratitude for those who helped her along the way.’
— Jay Weatherill, former Premier of South Australia

About the author:
Dr Elizabeth Green graduated from Melbourne University in 1982. She worked in hospitals and in rural and city general practice before landing a job with the Royal Flying Doctor Service in Kalgoorlie, Western Australia. The children of the outback inspired her to become a paediatrician, a passion lived for twenty-four years as a private paediatrician in Perth/Boorloo and ongoing, shouting out for children to be seen and heard.

✈️ No Time for Makeup is out now from Exisle Publishing

exislepublishing.com/product/no-time-for-makeup/

Can you spot our cover designs?
One clue, we have 3

Some weeks don’t go to plan, and that’s where the good stuff can happen.

Our Bee Creative South Island shoot was postponed by foul weather, which unexpectedly opened the door to something completely different: a music video.

6am start. Riverside. Mist on the water. A beautiful sunrise. A microphone briefly stolen by a dog. And through it all, beautiful music from Wildhorse.

A good reminder of why we love creative work: you make a plan, stay open to what happens next, and sometimes end up somewhere even better.

Is building a website about to become the easy part?

OpenAI’s latest move into website building got me thinking about what this means for Base44, smaller CMS platforms, hosting companies...and businesses paying for digital projects.

My view is that the technology has never been the most important part.

I’ve always thought of a successful digital project as roughly ¾ understanding the business and its customers, and ¼ technical implementation.

AI is making that 25% dramatically easier and cheaper. That should give us more time to focus on the bit that actually matters: what are we building, who is it for, and how does it connect with everything else the business is doing?

I’ve written a few thoughts about where I think this is heading. Link in the comments.

If you run a business, build websites, or work in digital, I’d be genuinely interested to hear what you think. Where does the value move when building the technology itself becomes cheap?

Sometimes work takes you to unexpected places 🕷️

Today’s detour: a documentary exploring spiders, drugs, and the surprisingly specific ways different substances affect web design.

Nature is wild. Peer review pending 😂

Spiders On Drugs My new feature film: https://youtu.be/qZXyx5acIAg?si=_EONnqHbKstmSes7Upcomingbook: https://www.darkwebstersdictionary.com/