Plus63

Panaderya 2.0: The Rise of Pot

For Panaderya 2.0, we tried something different because it had room to grow. Inside Brgy. Toyo, Panaderya has always been the “wild child”, so leaning into that attitude felt natural. While most Brgy. Toyo brands stay modern, minimal, and refined, Panaderya can move in the opposite direction with confidence.

The illustration style follows that shift. We are moving away from flour sack references toward Filipino visual culture. Think Filipino Komiks, small press work, underground indie komiks, teks, and the raw, printed texture of local publications.

Meet Pot. Pot is shaped by Manila itself. The air that fed its starter, the heat, the hands, the sweat of the bakers. A collective effort that somehow produced one with a bit of fire in it.

Pot appears on the new BORN & BREAD IN MANILA 2017 shirt, which the studio designed, illustrated, and produced. The same direction carries through the announcement post for BREADY TO RAMBOL featuring Ijo Bakery, Rebel, Scratch, and By Sonja.

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Plus63:

Artwalk by Ayala Land

When Ayala Land approached the studio before the holiday break, the brief was to develop the identity, wayfinding, and overall experience for the Artwalk component of Art Fair Philippines. Artwalk is a curated walking route through Makati that highlights public installations, murals, and exhibits mounted for 10 Days of Art. Designed to be experienced by the public in public spaces, it transforms parts of the C*D into an open‑air gallery, inviting people to encounter art on foot.

The intent was to give Artwalk its own identity, distinct from Art Fair Philippines, allowing the brand to stand independently with its own personality and future programming. The identity needed to feel slightly whimsical without tipping into overt playfulness. A custom typeface became central to achieving this balance.

The Artwalk wordmark is a bespoke typeface designed by Aaron Amar. It takes a subtle approach to the act of walking, with letterforms that reference movement in a clever way. One of the “A”s was designed as a “walking A,” which became a key visual device across the identity system. The glyphs themselves reveal small “joints,” reinforcing the idea of motion and articulation. Together, these details give the typeface enough personality, resulting in a mark that is bold, approachable while reinforcing the spirit of exploration at the heart of Artwalk.

Beyond the core identity, the studio developed a flexible wayfinding system designed for installation across various Ayala Land properties. The system adapts easily to different spatial contexts while maintaining cohesion throughout the various stops. A custom map was also created to guide visitors along the Artwalk. A graphic design system was developed for social media and other promotional materials, extending the identity and reflecting the personality of the new brand across different formats.

Production: Primex Printers / S+D and American Creative
Ayala Land Team: Paloma, Jeremy, Sharon, Alex
Photos: Roccio of Primex / S+D
Type Design: Aaron Amar
Plus63: Dan, Anton, Selina

Maya Black CC

After Plus63 worked on the Maya rebrand from PayMaya – developing the identity system with their in-house team and the Tuka typeface with Jo Malinis – we collaborated on a series of card products. It began with the (1) Maya Classic debit card, followed by the (2) Landers x Maya Cashback Credit Card, and eventually led to the (3) Maya Black Card, which stood out for its restrained, confident design.

After rounds of exploration and prototyping, the Black Card stood out for feeling premium without being flashy, designed as an object people can be proud to carry every day. Strong creative and marketing campaigns from the Maya team helped amplify the product.

Space

To bring the identity into physical form, we worked with led by Arts Serrano. They translated the brand into spaces that feel modern, vibrant, and relatable. A key consideration was modularity. Most arcade and amusement spaces serve as containers for a variety of gaming machines, and the design needed to accommodate this while remaining flexible. Branded elements were created to be reusable across different shops, pop-ups, and future locations.

Each shop is designed as a fun-filled environment, offering new discoveries through games, characters, and details that carry the brand’s playful language.

We hope visitors enjoy these spaces as much as we enjoyed shaping the brand behind them.

Design and Renders:
One/Zero Design

Woffy and Friends

Alongside the identity, we reimagined WOF’s characters. Woffy was updated with a more contemporary look, and his world was expanded with new companions.

Set in a lively neighborhood, Woffy and his friends welcome audiences into their barangay, a familiar setting filled with surprise and delight. This world is fun-filled by design. Each character brings distinct energy, quirks, and a sense of play that mirrors the variety found inside every WOF shop.

Woffy is now joined by Mawwi and Boni, along with a diverse cast that includes Cotton, Manny, Moovit, Hoops, Ayee, Cel, and Pop. Some of these characters will appear as mascots in stores, while others extend into merchandise and storytelling. Together, they form a community that reflects the brand’s promise of shared fun and everyday wonder.

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The studio was commissioned by World of Fun (WOF) to lead its rebrand. Once a humble arcade, WOF has grown into one of the Philippines’ premier entertainment brands, with branches nationwide. Known for its lively atmosphere and family-friendly experiences, WOF continues to promise moments of joy for all ages.

Design Intention
Our goal was to refresh WOF’s identity and characters while staying true to its audience. The new brand language is built around playfulness, energy, and inclusivity. It is designed to resonate across generations.

At the heart of the rebrand is the idea of being “fun-filled.” Each WOF shop is packed with games, surprises, and shared experiences. We wanted the identity to reflect that sense of fullness, with something joyful always waiting inside.

The logo and brand elements take cues from stuffed toys, balloons, and vinyl textures. These forms suggest softness, volume, and delight. Loops, strokes, and squiggly lines add movement and visual energy. These elements extend into the redesigned characters and other brand assets.

Lockup
The main logo is a custom wordmark contained within the WOF shape. Its lettering balances freshness with approachability. Recurring loops and rounded motifs reinforce the brand’s playful spirit and the idea of being filled with fun.

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P14s63

We're closing the year with a little experiment.

14 years ago, the studio has been on a 4-day work week (long before Scandinavia made it trendy, 😆). It's worked for us because I believe creatives do their best work when they're happy. That extra day gives our designers space for side projects, personal work, or simply rest.

After the pandemic, our face-to-face time became rare. Since late 2023, we've only been meeting in person once a week, for half a day.

In the next 4 months, we're trying something new:

- Still 4-day work week
- 2 (sometimes 3) days a week of F2F work for three months
- We'll do this for 3 months, followed by one full month off in the 4th month (paid, of course)

If it works, this cycle will repeat three times a year: three months of work, one month of rest.

The goal is simple: spend more time together in the studio, reconnect, and create in close proximity again.

Balitaan ko kayo if gumana… Hahaha… Good luck to us.

From CCA to CCX

The renaming from “Center for Campus Arts” (CCA) to “Center for Campus Exhibitions” (CCX) reflects an expanded mission to collaborate across academic disciplines. This platform will showcase projects and works from various programs, including Business, Sciences, Holistic Disciplines, Lasallian Mission, and Hotel Management and Culinary Arts.

CCX’s vision encompasses contemporary practices in creative industries and interdisciplinary approaches. The Center will feature future-focused exhibitions spanning arts, design, performing arts, and sciences.

Plus63 developed the logo for this project, creating a brand mark that reflects the modularity of the exhibitions. Even when the orientation of the mark’s elements are changed, there’s always a sense of space maintained, mirroring the diverse configurations that CCX will host.

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Terra Madre Asia & Pacific 2025

The Slow Food movement in Asia Pacific is on a passionate mission to revolutionize our relationship with food. By championing good, clean, and fair food producers, the organization aims to create a robust network that connects food communities across the Philippines and the broader region.
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For Terra Madre Asia & Pacific 2025, we created a visual identity design inspired by the maritime journeys of our Austronesian ancestors. Our design approach created a modern, vibrant, and whimsical visual language.

This design direction draws inspiration from archipelagic landscapes, using clay as aesthetic inspiration to capture the handcrafted essence of islands connected by seas of trade and cultural exchange. The tactile, imperfect nature of clay, creates a distinctive visual language that celebrates artisanal production and geographical identity.

The illustrated characters create a narrative of interconnectedness, where textures, organic forms, and earthy tones speak to the spirit of Terra Madre Asia & Pacific.

We’re so happy to be part of this! Yey!



Kitakits! :)
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