HEX Entertainment

Something big is coming to campuses across Lahore, Multan, Islamabad & Faisalabad.🔥

The HEX Campus Ambassador Programme for the year is almost here. Represent HEX, promote events, build the hype in your city, and unlock perks including free tickets, exclusive brand discounts, and event experiences.

Going live soon.

Atif Aslam’s “Hun Ishq Main” official video is out now.

Featuring Yumna Zaidi, the official video brings a new visual dimension to the track, pairing Atif Aslam’s music with a cinematic story on screen.

Watch “Hun Ishq Main” now.

Samar Jafri’s “Sadaayein” is out now.

A song about the voices, memories, and feelings that stay with you long after everything else has faded.

Now streaming — “Sadaayein” by Samar Jafri.

Samar Jafri’s “Sadaayein” is out now.

A song about the voices, memories, and feelings that stay with you long after everything else has faded.

What did you think of “Sadaayein”?

A new wave of Pakistani music has stepped into the spotlight.

The Nu.WAV artists came together on stage, opening a fresh new chapter for Coke Studio.

Who are you most excited to hear from?

Nu.WAV has officially stepped into the spotlight.

Coke Studio Pakistan’s new chapter brought together some of the country’s most exciting artists, creators and voices under one roof — setting the tone for what comes next in Pakistan’s music scene.

A new wave is here. And it’s only getting started.
Coke Studio Pakistan

PakistaniArtists MusicCulture NewWave HEXEntertainment

Natasha Baig returns with Waqt-e-Rukhsat.

Released with Fahad Hussayn Academy, the track lets Natasha Baig’s voice take the lead, carrying a strong sense of emotion without feeling overdone.

Have you heard “Waqt-e-Rukhsat” yet?

Umair and Jokhay have officially released DESIGNERR.

The joint album brings both producers together across a full-length project built around sharp production, standout collaborations, and a sound that shifts from track to track. It’s the kind of album that gives you a different favorite with every replay.

Which track from “DESIGNERR” are you playing the most?

This Labour Day, it’s about Effort. Respect. Reward.

Behind every artist on stage, there’s a journey of hard work.

The practice, the planning, the people who make it all run smoothly.

Every show carries that effort you don’t always see.

Today, we respect the work that brings every performance to life.