The Nech

Коротко українською про те, що ми робимо 🟣

Як ми допомагаємо українським компаніям виходити на ринки ЄС | the nech Коли компанія приходить до етапу розширення, часто виникає питання ...

Most companies start looking for a new market after the home market has already softened. By then, "what are our alternatives" is not a question you can answer in two weeks. A strategic initiative is a hypothesis about where the market is heading in three to five years, funded today: a named owner, a plan, a budget and a go or no-go point. Two or three live ones are usually enough. New article, link in the first comment.

Nearly nine in ten companies now use AI. Only 37% can point to any impact on the bottom line.

That gap is the starting point of our new article.

We hear it more and more often in first meetings: we can get the same thing out of AI. It is a fair objection and we are not going to argue with it, because we use AI every day ourselves. But the document a prospect generated in a minute contains no fact that anyone verified in that specific market. It is not market analysis. It is the arithmetic mean of everything written on the internet about markets in general.

The article covers where AI genuinely saves us time, what it will never do, why the generated email stopped working, and what must never go into a public chat.

And the part most people forget: your client has AI too, and is analysing your proposal with it. Vague advantages get scored at zero, because everyone wrote the same thing. You walk into the meeting with someone who already holds a list of your weakest points.

AI in Business Development: Tool, Not Solution | the nech AI in business development compresses preparation, not the work. Why generic analysis and generated emails do not sell, and what verifies a market.

Trade show. AI assistant. Search. Website. LinkedIn.

That is the path a B2B buyer walks before they pick up the phone, and you are present for step one only.

Step two is the new one. 95% of B2B professionals now ask an AI assistant about suppliers before they search, and 71% go to the supplier's website straight afterwards. Whatever is publicly written about you is what the assistant repeats.

The steps are sequential. Consistent, complete and up-to-date information at every step builds trust, and a gap in just one place breaks the entire path.

New article: what a buyer inspects at each step, how the EU, North America and the Middle East differ, and a two-hour self-audit. Link in the first comment.

Ćwierć polskiego eksportu zależy od jednego sąsiada.

W I półroczu 2026 eksport towarów z Polski wyniósł 812,4 mld zł. Do Unii trafiło 75,1%, do samych Niemiec 26,5%. Na kraje rozwijające się, czyli tam gdzie popyt rośnie najszybciej, przypadło 7,9%.

Firmy wiedzą, że trzeba dywersyfikować. Nie wiedzą, który rynek wybrać, i właśnie na tym etapie znikają pieniądze: wyjazd rozpoznawczy, raport, targi, a decyzji dalej nie ma.

Raz w roku w Warszawie jest tańszy sposób, żeby skrócić tę listę. PAIH Forum Biznesu: 57 stoisk polskich biur handlowych obsługujących ponad 70 rynków, trzy dni, wstęp bezpłatny. W 2025 roku ponad 5 000 uczestników i 3 000 umówionych spotkań.

Czego forum nie zrobi: nie przyniesie kontraktu. Nie ma tam zagranicznych kupujących.

Termin edycji 2026 nie został jeszcze ogłoszony, a rejestracja w zeszłym roku ruszyła dwa tygodnie przed wydarzeniem. Przygotowania zaczynają się we wrześniu.

Napisaliśmy przewodnik: jak przygotować się w sześć tygodni, o co pytać przedstawiciela biura handlowego i co zrobić w ciągu 14 dni po forum.

PAIH Forum Biznesu 2026: 3 dni na wybór rynku | the nech PAIH Forum Biznesu: bezpłatne 3 dni rozmów z 57 biurami handlowymi z całego świata. Co daje firmie planującej wejście na nowe rynki i jak się przygotować.

Canada just lost its tariff shield with the United States. Poland is growing at around 3.5% a year with a persistent trade surplus. And CETA has been sitting there since 2017, half unused.

In 2022 Polish exporters could have avoided EUR 512m in duty shipping to Canada. They avoided EUR 258m. The rest they paid - because nobody filled in an origin declaration.

Around 60 Canadian companies now operate in Poland employing some 17,000 people, Canadian investment there grew 52.1% in one year, and Export Development Canada opens a Warsaw office in 2026.

Our new analysis covers how this corridor actually works: which institutions help, which one will not, and what has to be ready before the first quote goes out.

thenech.com

Your buyer checks you before the first call, and they do it without you in the room.

Gartner surveyed 632 B2B buyers: 61% prefer buying with no sales rep at all, and 69% find inconsistencies between what a supplier's website says and what its salesperson says.

Three things get inspected: your website and what others write about you, your LinkedIn (company page and executives), and your sales team with every file it sends. We call it the credibility triangle, and the pillars only work together.

New article: what a buyer actually looks at, how the EU, North America and the Middle East differ, and a two-hour self-audit. Link in the first comment.