Loyalty Point

Is the beauty industry in a constant promotion trap?

A recent Reuters report highlighted a challenge that many beauty retailers may recognize: one of the sector's leading players increased sales by more than 1.5% year-on-year, while EBITDA declined by more than 5%, as consumers became more price-sensitive and the market became increasingly promotion-driven.

(https://www.reuters.com/business/beauty-retailer-douglas-reports-drop-first-quarter-core-profit-2026-02-11/)

This raises an important question:
How do you keep customers coming back without constantly lowering prices?

Promotions can help drive demand in the short term. But over time, they can put increasing pressure on margins and train customers to wait for the next discount. The challenge for beauty retailers is no longer just generating sales. It's maintaining demand without eroding profitability.

Among our beauty retail clients, we see that loyalty strategies powered by customer behaviour and personalisation can transition business from relying on discounts to protect margin with incentives that realy resonate with specific customer segments at the right time.

Not all customers bring the same value - yet many programs reward them the same way. Tiers fix that: the more value a customer generates, the more they get back.

Customers aren't just motivated to reach a higher tier – they're motivated to keep it. That's what makes tiers work: they push customers to spend and engage more to earn and retain status.

But tiers only work if the value exchange is clear. If levels don't feel meaningfully different, status becomes just a label.

The best tiered programs answer one question: what should customers do differently to earn a higher status?

Want to see how tiers compare to other loyalty mechanics? Check out our full guide: Types of Loyalty Programs – Complete Guide with Examples


https://www.loyaltypoint.io/resources-post/types-of-loyalty-programs-complete-guide-with-examples

How can you leverage gamification to boost engagement and make your loyalty program more exciting?

Today’s customers expect experiences, not just transactions. That’s why gamification is a powerful lever to boost engagement and make loyalty programs truly exciting.

Our Engagement & Gamification Boost service helps brands unlock that potential.

How we help you:
✅ Audit your current engagement and loyalty mechanics
✅ Run workshops on gamification best practices & benchmarking to validate concepts with your team
✅ Design tailored gamified experiences for your audience - challenges, badges, missions, and more

You get a clear Engagement & Gamification Strategy Blueprint with an implementation roadmap and KPIs to track success.

Turn loyalty into play. Reignite customer excitement. Drive measurable results.

Learn more about our approach
https://www.loyaltypoint.io/services/loyalty-program-consulting -and-gamification-boost

How do you choose the right loyalty vendor when the market offers dozens of platforms, consultancies, and hybrid providers?

We've just published a comprehensive overview of the European loyalty landscape, covering the key players, vendor categories, and selection criteria that matter most when building or scaling a loyalty program.

If you're planning a new loyalty initiative, reviewing your current setup, or preparing for expansion into new markets, this guide will help you make a more informed vendor decision.

Read the full article: https://www.loyaltypoint.io/resources-post/loyalty-technology-advisory-vendors-in-europe-the-complete-list-of-providers

Open almost any loyalty app today and you'll most likely find the same thing: collecting points mechanics.

No surprise there. Points are familiar, easy to implement, and customers instantly get how they work. And when purchases are frequent and habits already exist, they can be genuinely effective – retail, FMCG, beauty, travel all see measurable results.

But points only reinforce behaviour that's already happening. They won't create demand where it doesn't naturally exist. So the real question isn't "Should we launch a points program?" – It's "What behaviour are we trying to influence?"

Only then can you tell if points are the right fit, or if another mechanism would work better.

Want to compare loyalty mechanisms?
Read our full guide: https://www.loyaltypoint.io/resources-post/types-of-loyalty-programs-complete-guide-with-examples

87% of European travellers planned at least one cost-cutting measure for their trips.

That's becoming one of the biggest challenges across the travel industry.

Whether customers are booking transport, accommodation or holiday packages, the purchase journey increasingly starts with a price comparison. With dozens of platforms just a few clicks away, loyalty often loses to the cheapest available option.

The problem?

Competing on discounts alone creates a race to the bottom. Travellers learn to shop for deals, not brands. And when every offer looks similar, retention becomes increasingly difficult to achieve.

At the same time, travel businesses are facing rising operational costs, fluctuating demand and growing pressure to acquire customers more efficiently. Yet many still rely on promotions that generate transactions without changing customer behaviour.

This is where loyalty can become a competitive advantage.

When designed strategically, loyalty programs do more than reward purchases. They create reasons to return. Personalised offers, member-only benefits, status recognition and partner ecosystems help build habits that go beyond price.

Acquiring customers is expensive. Getting them to choose you again is where the real value is created.

👉 Want to see how loyalty can reduce price sensitivity and increase repeat bookings?

In Loyalty Point we'll help you build a loyalty strategy that strengthens retention, protects margins and keeps travellers coming back.


Book a free consultation

How can you effectively recruit new members to your loyalty program?

Get more loyaly customer, faster. Thank to relevant member recruitment strategy and omnichannel identification you can be more effective.

In Loyalty Point we’ll optimize your recrutiment and identyfication in every sales channel. How do we achieve it?

✅ Mapping of customer identification processes in all channels
✅ Workshops with the store chains sales network – team motivation, setting qualitative and quantitative KPIs, calculating recruitment potential
✅ Recruitment campaign design training session with omnichannel acquisition strategy

Within just few weeks you’ll get:
➡️ Key insights on your offer and remuneration structure
➡️ Clear recommendations for improvement
➡️ An actionable plan to enhance data quality and streamline the recruitment process

All in a concise report designed to help you make better, data-driven recruitment decisions.

Book a recruitment workshop 👇

https://www.loyaltypoint.io/services/loyalty-program-consulting -recruitment-strategy-and-omnichannel-identification

There’s no such thing as the “best” loyalty program type. There’s only a well-matched one.

In our latest article, we outlined the different types of loyalty programs. What will you find in this content?
✅ 10+ types of loyalty programs (points, cashback, tiers, subscriptions, gamification, coalition, hybrid & more)
✅ when each model actually works
✅ real examples from brands like Amazon, Nike, Starbucks
✅ pros, cons, and strategic use cases

One key takeaway?
High-performing retail brands don’t rely on one model.
They combine mechanics, use data, and evolve toward hybrid, flexible systems.

If you’re designing (or rethinking) your loyalty strategy, this is a solid starting point 👇

https://www.loyaltypoint.io/resources-post/types-of-loyalty-programs-complete-guide-with-examples