Design Desk Europe

This year at Propak MENA 2026, Egypt 🇪🇬 we brought three brands together within one cohesive exhibition space.

We created an open environment that balanced product communication with comfortable visitor engagement. Large-format graphics, illuminated messaging, material displays, and welcoming meeting spaces worked together to encourage meaningful conversations.

What makes the space balanced:
▪ Clear brand zoning for Grade, EIP, and Salco while maintaining a unified visual identity
▪ Large illuminated graphics communicating key solutions and applications at a glance
▪ Product display areas showcasing materials, finishes, and capabilities
▪ Dedicated meeting spaces designed for productive business conversations

A space designed to inform, engage, and support business discussions from the first interaction.

Thousands of journeys. ✈️
Millions of conversations. 💬
One industry built on human connection. 🤝

Celebrating the people who make our industry extraordinary. 😊
Happy Global Exhibitions Day 2026!

A look back at our project at ILTM Asia Pacific 2025 ⏪

A stand designed to bring together elegance and conversation in a space that felt as premium as the brand it represented.

If you're heading to ILTM Asia Pacific 2026 and need support with your stand, we'd be happy to help. 😊

Let's create something memorable together.

From Cairo to Shanghai, Munich to New York, June 2026 is shaping up to be an exciting month for us! 😊

Exhibiting at any of these shows? We'll see you there!

It’s easy to assume bigger always means better. In reality, impact comes from the approach behind the space, not just the square footage.

A well-planned 20 sqm booth can engage visitors just as effectively as a 300 sqm environment when every design decision has a purpose.

Here's how we helped brands stand out at this scale. 👇

Curious to see how these ideas could translate into your own exhibition space? Write to us: [email protected]

Live from the halls of Istanbul 🇹🇷
This space focuses on building strong brand familiarity while keeping the experience clean and engaging.

A few design choices shaping the booth:
- Large LED walls bring the brand campaign to life, reinforcing themes of strength and durability 🦏
- Neutral light carpeting helps balance the darker graphics and keeps the space feeling more open and comfortable 👀
- Small branded giveaway displays add subtle product interaction points without cluttering the booth 🎁
- Open meeting zones and minimal obstructions make the stand easy to navigate and conversation-friendly 💬

The result is a booth that feels bold and consistent across different exhibition environments.

Thank you to Mansons International for the opportunity and continued trust. 😊

For Pirlo’s stand at Interzoo 2026, Germany, the palette was kept dark and minimal to create a more premium look while allowing the products on display to catch attention naturally under focused lighting.

A few design choices shaping the experience here:

• Illuminated display niches turn the product walls into visual focal points instead of standard shelving ✨
• The dark architectural palette creates contrast that makes the products stand out 👀
• Warm lighting and clean graphics keep the booth feeling refined 💬

The result is a space that feels premium and focused without feeling empty.

A big thank you to Pirlo for the opportunity and trust. 😊