Selena Soo

Selena Soo

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My name is Selena Soo and I help visionary entrepreneurs, experts and authors get publicity and reac This pitch is impeccable. Really, so good. I’m so impressed.

“Before you reach out to that VIP or influential person in your field, get to know Selena Soo. She’s the go-to expert for teaching people how to create authentic, powerful relationships.” - Lewis Howes, Lifestyle Entrepreneur and Former Pro Athlete

“A powerhouse of publicity and marketing genius, Selena Soo is a woman you want on your side. I cannot recommend her highly enough!" - Marie Forleo

“Selena! Every angle, the whole spirit of it. You’re so in your zone. For the love of god, THANK YOU.” - Danielle LaPorte

“Selena has quickly become my go-to resource when I need an expert in, really, any industry. From my days at Glamour and Seventeen and now at Self, I love collaborating with Selena. She is so passionate about her clients and only works with the best. Anyone she brings my way, I immediately trust.“ - Devin Tomb, Associate Editor at Self Magazine

15/09/2026

One of my favorite quotes is from Oliver Wendell Holmes:
“A mind once stretched by a new idea never returns to its original dimensions.”

I truly believe books can expand our minds and even change the trajectory of our lives. 📚 As an author, I love supporting fellow authors whose messages I believe in and helping get their books into the hands of more readers.

And right now, I have three books I think you’ll love, and I’m giving away free copies! 🎁

📕 The Return to Real by Ryan Levesque 
A timely exploration of authenticity, human connection, and what matters most in an increasingly AI-powered world.
📙 The Download by Sara Casey Connell 
A powerful guide to accessing your intuition, unlocking your creative genius, and bringing your biggest ideas to life.
📗 Vibe by Adam Grant 
A fascinating look at the science of human connection and how we can build stronger, deeper relationships.

Want a free book? Comment “FREE BOOKS” below and I’ll send you the details! 📚💛

I’ll be surprising people on my Free Books List with books throughout the year, so you won’t know exactly what’s coming or when. That’s part of the fun! 😊

Free books can only be mailed to addresses within the continental U.S.

14/09/2026

Writing a great book matters. But if you want your book to truly take off, you need the right people behind it. ✨

When I launched Rich Relationships, I used a relationship-driven strategy with $0 in ad spend to hit the USA Today bestseller list, sell thousands of copies, and mobilize partners with audiences of up to 600,000 people. 📕

And that’s exactly what I’m going to break down in this session with AJ Harper 💛

I’ll be sharing how to:
✨ Identify your Top 40 people who can meaningfully support your book launch
✨ Nurture those relationships in low-time, high-impact ways, even when you’re incredibly busy
✨ Use my GIVE Formula to make thoughtful, powerful asks that people feel good saying yes to
✨ Create more visibility, publicity, partnerships, and collaboration opportunities through the relationships you already have

Because a successful book launch isn’t just about the book. It’s about activating the right relationships around your message. 💛

Photos from Selena Soo's post 10/09/2026

✨ Meet some of the incredible people joining us at Rich Relationships Mastery in Austin on October 19 - 21!

One of the things that makes Mastery so special is the room itself: accomplished, generous, visionary people coming together to build meaningful relationships and help one another grow.

💫 Francis Wolff — Founder of Digistore24, who grew his business to over $1B in revenue while helping creators and entrepreneurs scale online.
💫 Alex Kuhn | Born to Lead® — Founder of All In™, helping ambitious founders build wealth through partnerships, experiences, and the power of their personal brand.
💫 Ariana Hall🌟 — A leadership and emotional intelligence expert who has spent 28 years helping CEOs, founders, couples, and teams develop deeper self-mastery.
💫 Delano Covarrubias — Founder & CEO of CourseClout and CourseLMS.ai, helping experts turn their intellectual property into scalable education businesses using strategy, systems, and AI.
💫 Brigitte Donovan ☀️ Community Builder & Business Strategist & Toria Bonanni | Community Builder & Business Coach — Co-founders of Creative Collective, creating a home base where female founders can build purpose-driven businesses alongside women who genuinely support them.
💫 Chris Sharrow — Founder & CEO of Zedteq, helping businesses use AI to work smarter, move faster, and grow.
💫 Amanda Williams — The Traveling Realtor, a real estate entrepreneur, investor, and Top 1% eXp Realty broker who also works at the intersection of business and cardiovascular health.

And they’re just a glimpse of who will be in the room. 💛

This October, we’re gathering in Austin for Rich Relationships Mastery, an intimate, highly curated three-day experience designed for meaningful connection and growth.

💼 Build your $100 Million-Dollar Network
🧠 Gain clarity through hot seats + private masterminds
🗝️ Connect with 7–8 figure founders, speakers, investors, bestselling authors & more
💃 Celebrate at unforgettable evening soirée

Ready to join us? Comment “MASTERY” and I’ll send you the link to apply. 💛

12/08/2026

We’re growing the Rich Relationships team! 💛

I’m looking for a part-time VIP Relationships Manager to help us create an extraordinary, high-touch experience for the members of the Rich Relationships Club.

This person will become a trusted point person for our members: getting to know their businesses, goals, expertise, challenges, and relationship priorities, and then helping us thoughtfully connect the dots between people and opportunities.

You’ll lead welcome calls, build genuine relationships with members, make curated introductions, support our Mixers and other member experiences, follow up with members, and connect with prospective members who are exploring the Club.

This could be an amazing fit if you’re someone who:
✨ Genuinely loves people and meaningful conversations
✨ Naturally thinks, “You two need to know each other!”
✨ Is equal parts connector, coach, and cheerleader
✨ Is proactive, highly organized, and excellent at following through
✨ Loves helping people feel seen, supported, and cared for

A few important details:
💻 Part-time + virtual, approximately 8–12 hours/week
📅 Starting in early October 2026
🌎 Open to North American applicants and exceptional international candidates who can work within our primary U.S. hours
✨ Hourly pay commensurate with experience, plus performance-based commissions for new Club enrollments and renewals. 
📈 Potential to grow into a half-time or full-time role over time

If you read this and immediately thought, “This sounds exactly like me,” I would love to hear from you. 💛

Comment “VIP” below and I’ll send you the details to apply. And if someone came to mind while reading this, please tag them on their post or send it their way!

24/07/2026

Last chance! My birthday fundraising auction ends today at 9pm ET.

I want to highlight this incredible package from my friend Greg Stephens.

Here’s something Greg often says that really resonates with me: Difficult conversations don’t get easier by avoiding them—they become more expensive.

As a leadership and relationship expert, professional mediator, bestselling author, and keynote speaker, Greg has helped leaders navigate high-stakes conversations with greater clarity, confidence, and skill.

Whether you’re facing a challenging conversation with a team member, client, business partner, or even a family member, Greg will help you uncover what’s really driving the tension and develop a practical strategy for moving the conversation forward.

✨ Package 1: 60-Minute Strategy Session
Value: $1,997 | Starting Bid: $197

✨ Package 2: Two Strategy Sessions

Value: $3,500 | Starting Bid: $397

Comment GREG below and I’ll send you the auction link.

Photos from Selena Soo's post 24/07/2026

Last chance! My birthday fundraising auction ends today at 9pm ET.

I want to highlight this incredible package from my friend Gautam Ganglani. For more than 30 years, Gautam has booked many of the world’s leading thought leaders for events across Dubai, the UAE, and the Middle East. 👏

He’s worked with renowned speakers including Stephen M. R. Covey, Dr. Marshall Goldsmith, Robin Sharma, John Gray, Ron Kaufman, and many others, giving him a rare insider perspective on what event organizers and corporate clients are truly looking for.

If you’re an aspiring or established speaker, this private 60-minute strategy session is an incredible opportunity to receive personalized feedback on your positioning, keynote topics, speaker fees, personal brand, and how to land more high-value speaking engagements, including opportunities in international markets.

✨ Value: $1,500
✨ Starting bid: Just $199
✨ Three packages available

Every bid helps support my dear friend Chantelle Adams and her son, Tate, as they navigate significant medical expenses. 💛

Comment SPEAK below and I’ll send you the auction link.

Photos from Selena Soo's post 22/07/2026

ONLY 2 DAYS LEFT TO BID! ⏰

The countdown is on! In just two days, my birthday fundraising auction will come to a close. Every bid helps support my dear friend, Chantelle Adams, and her son, Tate, as they navigate significant medical expenses. 💛

There are still so many incredible experiences available, including:
✨ 90-Minute YouTube Strategy Session + YouTube Channel Makeover + 1-Year YouTube Authority Lab Membership
✨ Personalized Business Astrology Reading for Strategic Clarity & Growth
✨ 90-Minute 1:1 Marketing Intensive with a Fractional CMO who’s helped lead multimillion-dollar launches
✨ 12-Week Automate to Accelerate AI Program
✨ Executive Media Training to help you shine in interviews, podcasts, speaking engagements, and beyond
✨ ...plus many more incredible experiences generously donated by entrepreneurs and experts who wanted to make a difference.

Whether you’re looking to grow your business, invest in yourself, or simply support a meaningful cause, there’s something for everyone.

👉 Comment AUCTION and I’ll send you the link to browse all of the packages and place your bids.

Every bid brings us one step closer to our $44,000 goal for Chantelle and Tate. Thank you for being part of this. 💛

21/07/2026

Still smiling thinking about my 44th birthday celebration. 💛

While I was in Toronto last week, I got to treat some of my friends to foot massages, followed by dinner at an incredible Japanese restaurant. We laughed, sang our hearts out at karaoke (one of my favorite pastimes), and created the kind of memories that stay with you long after the night ends.

As I’ve gotten older, I’ve realized that the greatest luxury isn’t the restaurant or the celebration—it’s having people you genuinely love to share it with.

Here’s to another year of Rich Relationships, unforgettable moments, and singing like nobody’s watching!

What’s one of your favorite ways to celebrate your birthday? 🎂

Photos from Selena Soo's post 10/07/2026

🎉 IT’S OFFICIAL: My 44th Birthday Fundraising Auction is LIVE!

I turn 44 on July 14th, and this year, I’m celebrating by raising $44,000 for a cause incredibly close to my heart. 💛

Generous friends have donated incredible experiences, coaching, retreats, and business resources to help raise funds for my dear friend and her son, Tate, as they navigate significant medical expenses.

And today, you can officially start bidding!

I’m especially excited to contribute two packages:
✨ Rich Relationships Mastery + VIP Dinner Party + Private Coaching with Me
Join me in Austin (October 19 - 21) for my intimate three-day Rich Relationships Mastery experience, an exclusive VIP dinner the night before, PLUS a 90-minute private coaching session with me.
Starting bid: $4,997 | $10,000 value

✨ USA Today Bestseller Book Launch VIP Day
Get the behind-the-scenes strategy we used to launch Rich Relationships to the USA Today bestseller list, PLUS a six-hour VIP Day with my in-house book launch strategist, Lydia, to create your personalized launch plan.
Starting bid: $2,500 | $6,000 value

You can also bid on:
✨ An all-inclusive, solo wellness retreat in Puerto Rico
✨ A private business strategy session with multi 7-figure entrepreneur
✨ Executive 4-hour media training with Ashley Bernardi
✨ An Authority Positioning Sprint + customized 20-page brand manual with
✨ A one-year Virtual Business School membership + two tickets to Called to Lead with

Whether you’re looking to invest in yourself, grow your business, prioritize your well-being, or simply support a meaningful cause, I’d love for you to take a look.

👉 Comment AUCTION and I’ll send you the link to browse the packages and place your bids.

Every bid helps us get closer to our $44,000 goal for Chantelle and Tate.  💛

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