Hamar Réka - Graphic Designer

🇮🇹 Artigiano brings the soul of an Italian trattoria to the UAE with a brand identity rooted in warmth, craft, and tradition.
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The custom logo reflects artisanal care, and a secondary logo for simplicity. Olive branches and botanical icons symbolize hospitality and natural ingredients.

The palette of dark red, terracotta, and beige recalls wine, brick ovens, and aged stone. Monte Crysto adds elegance, while DM Sans ensures clarity. Illustrations and tile patterns reinforce the handmade spirit. Applied across menus, signage, and packaging, the system creates a brand that feels authentic and timeless.

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🐤This is how Chick 11 was born: through research, mood boarding, designing and refining the logo, illustrations, pattern, and finally creating the brand book. What do you think? Would you order from them?

🍗🐤Introducing Chick11, your next go tofried chicken spot in Lebanon!

🐼 This is how the Pathfinder Pandas were born. If you’re interested in learning about my branding process for a Scandinavian toy brand, swipe to see the whole strategy.

🧩🐼Introducing Pathfinder Pandas, Scandinavian inspired brand identity.

Pathfinder Pandas creates natural, screen-free toys that help children learn, explore, and grow through play. The brand exists to support parents who want to offer their children calm, meaningful play experiences that build skills and confidence over time. Pathfinder Pandas focuses on thoughtful design, safety, and toys that feel at home in everyday family life.

The mission is to guide parents in choosing play that supports real development and reduces screen time. Every product is designed to encourage curiosity, imagination, and problem-solving, while remaining durable and safe.

My mission was to clearly reflect their values in the new brand identity. The color palette is built around warm, natural tones that feel calm and inspired by Scandinavian interior design, helping the toys blend naturally into the home instead of standing out as clutter. Typography is rounded and soft, creating a friendly and reassuring feeling while remaining clear and easy to read for parents. The logo and panda paw symbol represent guidance and small steps forward, mirroring the idea of parents gently leading their children through discovery. Icons and illustrations are simple and minimal, representing purposeful play, natural materials. Together, these elements create a visual identity that feels safe, warm, and timeless, reinforcing the brand’s values of trust, simplicity, and purposeful play.

🧩🐼Introducing Pathfinder Pandas, Scandinavian inspired brand identity.

Pathfinder Pandas creates natural, screen-free toys that help children learn, explore, and grow through play. The brand exists to support parents who want to offer their children calm, meaningful play experiences that build skills and confidence over time. Pathfinder Pandas focuses on thoughtful design, safety, and toys that feel at home in everyday family life.

The mission is to guide parents in choosing play that supports real development and reduces screen time. Every product is designed to encourage curiosity, imagination, and problem-solving, while remaining durable and safe.

My mission was to clearly reflect their values in the new brand identity. The color palette is built around warm, natural tones that feel calm and inspired by Scandinavian interior design, helping the toys blend naturally into the home instead of standing out as clutter. Typography is rounded and soft, creating a friendly and reassuring feeling while remaining clear and easy to read for parents. The logo and panda paw symbol represent guidance and small steps forward, mirroring the idea of parents gently leading their children through discovery. Icons and illustrations are simple and minimal, representing purposeful play, natural materials. Together, these elements create a visual identity that feels safe, warm, and timeless, reinforcing the brand’s values of trust, simplicity, and purposeful play.

🏖️🍔Bayside Burger Co. is a vibrant, beachside burger and drinks spot that brings together bold personality, casual energy, and playful charm. It’s made for laid-back days by the sea, where salty hair, messy burgers, soft-serve cones, and cold drinks all come together under one roof.