TWIPLA

Understanding how visitors engage with your website starts with accurate measurement.

That's why this month's TWIPLA updates focus on delivering more meaningful engagement insights.

📊 Active Viewport Time measures how long visitors actively engage with your content by excluding time spent in inactive browser tabs.

📈 Advanced Bounce Rate goes beyond traditional bounce rate by considering engagement signals such as events, conversions, and session duration before classifying a visit as a bounce.

⏱️ Session Duration now captures time spent on a visitor's final page, giving you a more complete picture of every session.

Together, these improvements provide a more accurate view of how visitors actually interact with your website.

Alongside these headline improvements, June also brought our Wix Choice recognition, a redesigned Master Dashboard, persistent filters, improved Session Recordings, new Poll display options, and several other platform enhancements.

➡️ Read the full Platform News – June 2026:
https://www.twipla.com/en/blog/platform-news-june-2026?utm_campaign=platform-news-june-2026&utm_source=facebook&utm_medium=social

🏆 Just 17 apps carry the Wix Choice badge. TWIPLA has officially joined that group.

Wix Choice is awarded to apps that meet Wix's highest standards for user experience, interface design, quality, and customer satisfaction.

We're particularly proud of this recognition because it reflects something we've focused on from the very beginning: building analytics that's powerful, easy to use, and genuinely useful for Wix website owners.

Over the years, our partnership with Wix has continued to grow, from becoming the #1 analytics solution in the Wix App Market to powering native analytics capabilities within the Wix ecosystem.

This achievement wouldn't have been possible without the trust, feedback, and support of our customers.

Thank you to the Wix team for the recognition, and thank you to everyone who has been part of the journey so far.

Onwards and happy insights! 🚀

Find us in the Wix App Market:

https://www.wix.com/app-market/developer/twipla

TWIPLA continues evolving beyond standalone analytics reports and toward a more connected intelligence layer for websites and digital teams.

Platform News May 2026 explores some of the latest steps in that direction.

This month’s edition includes:

✅ Real-Time Analytics exporting for faster reporting workflows
✅ New UTM campaign filtering inside Event Tracking
✅ Session Recordings usability improvements
✅ Fresh discussion around the future of newsroom analytics

We also take a closer look at how analytics workflows are changing for publishers, marketers, and digital teams trying to move faster between insight, investigation, and action.

➡️ Read the full Platform News May 2026 post:
https://www.twipla.com/en/blog/platform-news-may-2026?utm_campaign=platform-news-may-2026&utm_source=facebook&utm_medium=social

Platform News May 2026 | New Tools & The Future of Newsroom Analytics Platform News May 2026 reveals new TWIPLA tools, newsroom analytics shifts, live data exports, UTM campaign filtering, and smarter Session Recordings workflows

Real-time analytics alone is no longer enough for modern newsrooms.

Publishers need more than live traffic dashboards. They need connected insight that helps editorial teams react while attention is still building.

That means bringing together:

• Live traffic activity
• Visitor behavior
• Page-level performance
• Content context
• Trend intelligence
• Editorial workflows

…inside one connected intelligence layer.

In our latest blog, we explore why traditional editorial analytics tools are beginning to fall short, and where newsroom analytics is heading next.

We also break down how TWIPLA is developing toward:

→ Embedded CMS analytics
→ Pages Cockpit
→ Content & metadata analytics
→ Trend intelligence & content generation

The next shift puts analytics directly into the editorial workflow, helping teams spot momentum, understand engagement, and act on performance while stories are still unfolding.

Read more:
https://www.twipla.com/en/blog/building-the-intelligence-layer-for-modern-newsrooms-with-real-time-analytics?utm_campaign=blog-modern-newsroom-layer&utm_source=facebook&utm_medium=social

See which stories are gaining attention while it’s still happening.
When a story starts to move, you need to know.

The Real-Time Analytics Dashboard gives publishers a live view of what’s happening across their site, helping you spot rising interest, understand where live traffic is coming from, and follow audience behavior while attention is still building.

And because it’s part of a complete website intelligence suite, you can take those live signals further:

• Session Recordings show how readers behaved
• Heatmaps reveal where attention lands
• Traffic Structure shows where interest is coming from

👉 Explore Real-Time Analytics:
https://www.twipla.com/en/features?utm_campaign=real-time-analytics-follow-up&utm_source=facebook&utm_medium=social

Most analytics tools are quietly missing a big part of your traffic.And it’s not a setup issue. It’s the browser.

Recent updates from Mozilla point to something bigger happening across the industry:

Browsers are no longer neutral.
They decide what data gets through.
Some tracking gets blocked.
Attribution gets stripped.
Entire visitor journeys disappear before your analytics even sees them.

📉 The result?
Clean-looking reports that only tell part of the story.

In some cases, decisions are being made on a fraction of real traffic.

We’ve broken down what’s changing with Firefox and what it means for analytics going forward 👇

✔ What actually changed in Firefox
✔ Why browser privacy is reshaping analytics
✔ Where your data is disappearing
✔ What you can do to regain visibility

👉 Read more:
https://www.twipla.com/en/blog/firefox-privacy-changes-reveal-a-bigger-problem-for-website-analytics?utm_campaign=blog-mozilla-terms-of-use&utm_source=facebook&utm_medium=social

New Feature: Real-Time Analytics Dashboard
Start watching your site’s story as it’s written.

By the time most analytics tools catch up, the moment to act has often already passed, especially for news organizations where every minute of attention matters.

Our new dashboard shows which content is getting attention right now, how live visitors are engaging, and how that traffic is structured.

Track page-level activity, compare engagement signals like session duration, time on page, and continuation rate, and break down live traffic by referrer, device, channel, and location.

Instead of reacting later, understand what’s happening on your site while it’s still unfolding.

👉 Explore Real-Time Analytics:
https://www.twipla.com/en/features/website-statistics/custom-dashboards-real-time-analytics?utm_campaign=real-time-analytics-launch&utm_source=facebook&utm_medium=social&utm_term=social

Most teams think more traffic = better results.
But that’s not always true.

A channel bringing in thousands of visitors might look like a win…
until you realize it barely converts.

Meanwhile, a smaller source could be driving your best customers.

That’s the problem with surface-level analytics.

With TWIPLA, you don’t just see where visitors come from.

You connect traffic sources to revenue, conversions, and behavior.

So you can actually see:

• Which channels drive real results
• Where visitors drop off
• How different audiences behave
• What’s really worth investing in

We broke it down into 6 practical use cases 👇
https://www.twipla.com/en/blog/6-traffic-attribution-use-cases-to-understand-what-actually-drives-results

6 Traffic Attribution Use Cases to Understand What Actually Drives Results Most traffic doesn’t drive results. Discover 6 traffic attribution use cases in TWIPLA that connect channels and visitor behavior to conversions and revenue