Symbold

Four years ago, we created Alb de Munte, a brand by Fermele Ado.

A project that was only partially brought to life, but one we still care deeply about.

Some projects simply stay with you. This is one of them.

Ne place berea helles. Mult!
Noi o luam de la Bierland, din Cluj.

What if a coffee stain wasn’t an accident, but the beginning of a brand?

noima started with a simple belief: coffee should have meaning. That idea became the brand’s positioning, its name, and eventually its entire visual identity. Instead of designing decorative graphics, we let coffee become part of the creative process. Every stain was created by hand, then transformed into expressive illustrations—giving randomness a purpose.

A brand built with meaning. Literally.
Brand Strategy • Naming • Visual Identity • Packaging

Some names carry the whole idea.

Nicelium is inspired by mycelium — the underground network that silently transforms waste into nutrients. No friction. No fuss. Just intelligent redistribution.

We built a brand identity around that same principle: an AI-powered smart bin that sorts waste automatically. No behavior change required. You drop. It thinks. It sorts.
This isn’t a recycling product. It’s a system redesign.

See the full case on our website. Www.symbold.ro

.ro - Riders come first. A simple symbol(d) with a clear meaning: direction, control, and priority for those on two wheels. A project made for a friend. Because sometimes the best ideas come when you genuinely connect with the client.