Humankind Design

Xativa

A relief that’s revolutionary

The vision is to pioneer novel medical solutions that profoundly transform the way we live, through refined technology presented in harmonious form.

To express this, the packaging is juxtaposed with a body as landscape. Its sensations embodying healing and relief, in parallel with the product’s benefits on the body and the deliberate tactility of the box.

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Photography Rachel Loh
Assisted by Quinn Lum
Movement Artist Ivan Koh

Xativa

A relief that’s revolutionary

To translate this series in a way that was true to its essence, we’re grateful to have collaborated with the talents of photographer Rachel Loh, assisted by Quinn Lum, and movement artist Ivan Koh

Through Ivan’s movements, healing and relief are embodied as physical sensations that realises both the benefits of the product experienced by the body, as well as the intention behind the tactility of the box.

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Photography Rachel Loh
Assisted by Quinn Lum
Movement Artist Ivan Koh

medicalpackagingdesign

Xativa

A relief that’s revolutionary

The Xativa range was conceived by a pharmaceutical company with a focus on innovative therapies to improve the lives of people living with chronic pain and other health conditions.

The brand - A creator and hero of novel medical solutions that support healthy and fulfilling lives, with a vision to profoundly transform the way we live through refined technology presented in harmonious form.

Inspired by the transcendent calm of Zen gardens, the ripples manifest as embossed patterns on the packaging, of which tactility evokes a sense of therapeutic comfort when in contact with patients’ hands.

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Photography
Assisted by
Movement Artist