Rework.com

Rework Brings Agentic AI to Malaysia

Rework’s inaugural launch event in Malaysia brought together approximately 150 senior business leaders. The event featured keynote sessions on the intelligence age and the latest evolution of Rework, alongside product demonstrations and customer success stories.

The launch also marks the availability of Rework Agentic OS for Business in Malaysia, giving local organisations an option to explore how AI agents can be integrated across their business operations.

Rework.com Launches Agentic OS to Help Malaysian Businesses Enter the Intelligence Age - Malaysia SME® KUALA LUMPUR, 15 SEPTEMBER 2026 - The next-generation business operations platform brings humans, AI agents, business data and workflows together to help Malaysian organisations move beyond isolated AI tools and build greater operational intelligence.

Thank you to all our customers, partners, media friends, and business leaders who joined Rework Launch 2026 in Kuala Lumpur, Malaysia, on September 15.

Your support and participation made the event truly special.

Let’s look back at some of the photos and memorable moments from the event!

🚀 One Operating System for Marketing, Sales, Work & Human Resource Management - Live at Rework Launch 2026

Rework Launch 2026 will unveil more than a platform - it will show how Agentic OS transforms the way real work gets done across the business.

On stage, Rework will demonstrate practical use cases across Marketing, Sales, Operations, HR, and Finance, showing how humans and AI agents work side by side instead of in disconnected tools.

Here's a glimpse of what's built on Agentic OS:

🎯 Marketing Operations - Capture every lead, track every opportunity: monitor & nurture potential clients, run 360° customer messaging with AI response, and track ad campaign performance.

💼 Sales Operations - Build your growth wheel that generates more converts: track deal progress, manage orders/quotes/invoices, run client visits efficiently, and take care of distributors.

⚙️ Work Operations - 360° process automation for the whole company: Request Services, Project Services, Business Process Services, and Dataset Services.

👥 People Operations - Empower your people: manage the employee lifecycle end to end, from requests and projects to internal processes.

These are just a few of the hundreds of pre-built operating services inside Agentic OS, built to replace fragmented software with one connected environment where ex*****on moves faster and organizational intelligence compounds over time.

📍 Rework Launch 2026 - Enter the Intelligence Age
🗓️ Tuesday, 15 September 2026 · 9:00 AM - 1:00 PM
📍 Aloft Kuala Lumpur Sentral, Grand Ballroom B
🔗 launch2026.rework.com

✨ Every era of business had its operating system. We built the one for the Intelligence Age - the Agentic OS.

Traditional software creates data silos, forcing people to copy-paste information back and forth and manually explain context to AI, over and over again.

Rework solves this with a shared operating language it calls Service, where business context is built directly into every service, not scattered across disconnected tools. This means AI agents aren't generic assistants guessing at what you need; they're specialized agents that can pull data and context straight from each service and execute tasks following the rules already set in place.

For example: to assess the risk and opportunity of an Account, an Agent can retrieve the full history of Deals, Contacts, Meetings, Emails, quotes sent, and even related internal Todos/Tasks, instantly, without anyone piecing it together manually.

This shared language is what allows Agent Flows to be woven naturally into everyday operations, across every function:

🎯 Marketing - Agents monitor and nurture leads, respond to customers 24/7
💼 Sales - Agents track deal progress and help close faster
⚙️ Work - Agents automate how requests and projects move forward
👥 People - Agents support the employee lifecycle end to end

Every task creates value, and value compounds into revenue. That's the foundation Agentic OS is built on.

📍 See it live at Rework Launch 2026 - Enter the Intelligence Age
🗓️ 15th September 2026 - Aloft Kuala Lumpur Sentral

🔗 launch2026.rework.com

🚀 Rework Launch 2026: Enter the Intelligence Age

For two decades, business software was built for one assumption: humans do the work, and software just stores and organizes it. AI changes that.

On 15 September, in Kuala Lumpur, Rework is unveiling Agentic OS for Business - a new kind of operating system where humans and AI agents work side by side across every part of the organization: Marketing, Sales, Operations, HR, and beyond.

We believe AI models themselves will become commoditized. What sets businesses apart won't be access to AI, but how well they're designed to use it, how work is divided between people and machines, and how organizational knowledge compounds over time instead of getting lost in fragmented tools.

Over the past 12 months, we've built hundreds of interconnected Business Services, replacing traditional CRM, HRM, and workflow software with one connected environment built for the AI era.

At the event, we'll show:
🔹 The Agentic OS platform and architecture
🔹 Real use cases transforming how teams work across the business

Join founders, business leaders, and innovators shaping what comes next.

📍 Aloft Kuala Lumpur Sentral, Grand Ballroom B
🗓️ Tuesday, 15 September 2026 · 9:00 AM – 1:00 PM
🔗 launch2026.rework.com

The Intelligence Age isn’t arriving in just one city.

This year, Rework Launch is becoming a multi-city event, bringing a global conversation about the future of business to six cities across Southeast Asia.

We’ve spent years building business software. Then AI changed the question.

So we went back and rebuilt Rework from the ground up - rethinking how people, software, and AI can operate together as one connected system.

At Rework Launch 2026, business leaders will discover:

✦ Why more AI tools don’t necessarily make a company smarter
✦ A new architecture designed for intelligent work
✦ The New Rework - four connected packages for Marketing, Sales, Work, and People Operations
✦ Live demonstrations of AI working inside real business processes
✦ Practical perspectives from the Rework team, customers, and fellow leaders

This isn’t another conversation about AI as a chatbot, assistant, or isolated feature.

It’s about what happens when intelligence becomes part of how your entire business operates - learning from every cycle of work, turning knowledge into action, and helping teams become more capable over time.

Rework Launch 2026: Enter the Intelligence Age.

📍 Kuala Lumpur, Malaysia - Sep 15
📍 Hanoi, Vietnam -Sep 17
📍 Ho Chi Minh City, Vietnam - Sep 23
📍 Da Nang, Vietnam - Sep 25
📍 Manila, Philippines - October 2026
📍 Phnom Penh, Cambodia - October 2026

Attendance is complimentary and by invitation.

Six cities. Four countries. One connected vision for the future of business.

Request your invitation and join us in a city near you: https://launch2026.rework.com/