arc

Our client asked for luxury. We designed for belonging.

Regent Hotel & Spa came to us wanting a refresh, modern, elegant, on par with any luxury hotel. But modernizing meant risking the trust of guests already attached to the old mark. So we proposed something different: don't just update the look, give the brand a reason to belong.

The old logo was just an initial. We gave it a point of view, curved into a flower instead of a crest, in a purple that already belonged to Regent, refined rather than replaced. Even the welcome signage carries Myeik's own waterfront, not generic skyline art.

Swipe through to see the full case study, from the old mark to the new identity in use.

Studio open for new projects, get in touch, we'd love to build yours next.

Instagram just refreshed its brand for the first time in about 10 years. 🎉😭

Not a new logo. A new feel. Rounder shapes. A looser grid. The gradient pulled back, used with more restraint.

What’s interesting: Meta, which only recently rolled out Threads, keeps refreshing its brands one after another. Instagram sat still for a decade, but across the Meta family, that kind of frequent change is the norm.

The value of a refresh seems tied to frequency. Refresh too often and people stop noticing. Wait a decade, and the change reads as a real decision.

That’s the part people miss about a meaningful refresh. It’s not about redesigning everything. It’s about deciding what still works and sharpening the rest.

https://about.instagram.com/brand

Bulgogi King — Korean BBQ & hot pot.

Everything the restaurant shows looks like one brand: the signboard, the menu, the packaging, the aprons, the posters outside.

That's what makes a place look bigger than it is.

Selected work, 2023-2026©

A selection of marks from arc's studio chapter. 3 years, nearly every industry we could reach.

Just a slice of the work. We're proud of all of it.
A logo is where a brand begins not where it ends. What comes next isn't about making more marks. It's about making them mean more.
Same craft. Sharper thinking. This is where arc goes next.

Which mark stays with you? studio

မေတ္တာတရားတို့ဖြင့် လွှမ်းခြုံကာ စိတ်နှလုံးအေးမြသောနေ့လေး ဖြစ်ပါစေကြောင်း ဆုတောင်းမေတ္တာပို့သလိုက်ပါတယ် ခင်ဗျာ

နှစ်သစ် မင်္ဂလာ သကြင်္န်အခါသမယမှာ ကျန်းမာရွှင်လန်းချမ်းမြေ့ပါစေကြောင်း ဆုမွန်ကောင်းတောင်းပေးလိုက်ပါတယ်

Wishing you a fresh start this Thingyan.
May the water wash away all the stress and bring you peace, happiness, and new beginnings.

恭喜发财 🧧
Wishing you prosperity, luck, and powerful beginnings.

Happy Lunar New Year 2026.

Not everything needs fixing.
Some things are meant to stay.

Client Project — Regent Hotel & Spa

We partnered with Regent Hotel & Spa to craft a refined hospitality brand identity rooted in comfort, elegance, and consistency. From in-room amenities to printed touchpoints and spatial applications, every detail was designed to elevate the guest experience and reflect the brand’s quiet luxury.

🟥 Branding | Visual Direction | Brand Applications
By .visual_studio — Creative design with purpose.