AdTechinno

🔍 Would AI recommend your brand?

That was the question AsiaPac’s Business Development Director, Josefina Ho, put to the room at this year’s HKECIA x HKETA Mixer.

As AI chatbots like ChatGPT, Perplexity, and Gemini increasingly answer questions instead of just linking to search results, ranking on Google’s page one isn’t the finish line anymore. It’s the starting point.

In her talk, “Beyond Search Engines: Getting Your Brand Recommended by AI with GEO,” Josefina broke down:

✅ Why traditional PR and SEO alone no longer earn AI visibility
✅ How AI models actually decide which brands and content to cite
✅ AsiaPac’s 5-step framework for building real GEO visibility: from search intent analysis to technical schema implementation

Her challenge to the room:
“If someone asked AI for the best option in your category right now, would it recommend you?”

Thank you to HKECIA and HKETA for having us.
Great conversation with Hong Kong’s MICE and tech communities — and this is just the start.

💬 Want to know where your brand stands in AI search? Let’s talk.

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🌕 Happy Mid-Autumn Festival from AsiaPac Digital & AdTechinno!

The right message, in the right place, at the right moment — that's what brings people together, and that's what we do for your brand.

Here's to bright ideas and bigger wins in 2027. 🥮

🌕 中秋佳節愉快！

來自 AsiaPac 亞思博 & AdTechinno 創科廣告團隊的誠摯祝福。

團圓的季節，也是感謝的季節。謝謝您一路以來的信任，讓我們能與您並肩前行，為品牌觸及更多對的人，把每一次曝光化為實質成長。

願明月照亮前路，2027 年繼續與您一起，開創更多可能！🥮

#中秋快樂

🌏 Ready to take your brand beyond Indonesia?

New markets bring new opportunities — but reaching the right audiences takes more than visibility.

Discover how OOH × KOL can help your brand build presence, connect with local audiences and maximise campaign impact across borders.

Join us for “Cross-Border Marketing: Multiply Your Campaign Impact with OOH × KOL” and get practical insights, strategies and real-world case studies to take your cross-border campaigns further.

📅 15 October 2026
🕘 13:00 - 15:00
📍 The Garden Hall, South Jakarta
🌐 English

Seats are limited — register now! https://forms.gle/KRvmXzxHWPbR5GuL6

Will we see you at DMA Singapore? 👀

Linda Lee & Kelly Toh from AdTech Innovation are kicking off Power Hour at !

🎤 The Search Migration: Mastering Discovery Across Emerging Platforms
🗓 23 Sep, 11:00 AM (Power Hour 1)

Our team will also be at Booth D19 from tomorrow, 22–23 Sep 📍
Can't wait to see you there!

Not registered? 👉 https://conferences.marketing-interactive.com/digital-marketing-asia/pricing/

Going global takes more than just hype and viral videos.

To scale and succeed, Malaysian brands and businesses need proven, practical strategies to navigate cross-border marketing that drive measurable growth. 🌏

Join us this October in Kuala Lumpur:

The Cross-Border Marketing Playbook: Unlocking Global Market Growth
📅 Date: 8 October 2026 (Thu)
🕒 Time: 15:00–17:00 (Reception opens at 14:30)
📍Venue: G Tower, Kuala Lumpur, Malaysia
🗣️ Language: English
🎫 Ticket: Free admission with registration and confirmation

What you’ll take away from this seminar:
🔸Navigate global marketing challenges with practical, proven online and offline strategies.
🔸Decode consumer behaviour, from social media habits to e-commerce trends, across Southeast Asia’s key markets.
🔸Master regional platforms and design seamless cross-border customer journeys.
🔸Gain insights from real case studies spanning industries and regions.
🔸Connect with industry specialists and peers to exchange insights.

Seats are limited. Register now! https://forms.gle/yPUB4f5N6Z2WiJkY6

*The Xiaohongshu event has been updated with this new topic. If you’ve already registered, we kindly ask that you register again to confirm your spot.

Skip the tour buses 🚌 and rigid itineraries 📝

App-led exploration is the new standard for Chinese travellers heading to South Korea! 📱✈️

To help K-brands capture this high-spending C-travel audience, AsiaPac recently teamed up with Amap (Gaode) and Xiaohongshu for an exclusive strategic seminar in Seoul. 💡

🔑 Key takeaways

📕 Travellers research itineraries weeks ahead through authentic influencer guides and search optimisation on Xiaohongshu (RED).

💬 In-store experiences spark authentic user reviews on Xiaohongshu, driving a continuous loop of organic word-of-mouth.

🗺️ Verified POI listings on Amap (Gaode) turn nearby searches into immediate store visits once tourists arrive.

📍 Custom map markers and targeted CPC ads help brands capture high-intent foot traffic nearby.

Ready to turn online search intent into real-world footfall?

DM us to build your cross-border strategy today! 📩

Teamwork makes the magic work. 🪄 A huge shoutout to our Taiwan team for tackling the Mid-Year "Wizarding Challenge" together! Here’s to an amazing second half of the year. 🚀
—
團隊默契就是我們的最強魔法！🪄 謝謝台灣亞思博夥伴在《魔法城鬥智大會》展現的絕佳凝聚力。下半年，繼續一起突破極限！🚀
　

🚀 Is your brand being recommended by AI?

As consumers turn to platforms like ChatGPT and Gemini for answers, brands need to rethink how they stand out in search.

As consumer behaviour evolves rapidly, AsiaPac Taiwan hosted an AI Marketing Seminar exploring two key areas: GEO traffic strategy and AI-powered ad optimisation, delivering practical insights for businesses to stay ahead.

✨ 4 key takeaways:

🔹 Get recommended by AI: AI chatbots are growing 28.5× faster than traditional search. Make sure your brand is part of the AI conversation.

🔹 Build your traffic pyramid: Combine SEO + AEO + GEO to strengthen visibility across search and AI.

🔹 Turn content into a trust advantage: Original, expert-led content and strong E-E-A-T can help AI recognise your brand as a trusted source.

🔹 Make advertising smarter with AI: OptAdEasy monitors ad performance and competitor activity in real time, enabling faster, smarter optimisation.

🔍 The future of marketing is both organic visibility + paid performance.

📩 DM us to build an AI-ready search strategy for your brand.

Mapping the New Chinese Traveller in Thailand 🇹🇭

Tech-fluent travellers are planning entire trips through apps — no agents, no itineraries, just scrolling, searching, and navigating on the go. 📱✨

To help brands capture this audience, AsiaPac and AdTech Innovation recently hosted an exclusive seminar in Bangkok. Many thanks to our speakers for sharing such actionable insights! 💭🙌

Here are the key takeaways:

💡 Inspiration — 350M+ users treat Xiaohongshu as their trip planner. The KFS Framework turns passive scrolling into real bookings.

🗺️ Action — Amap's grown from maps into a full lifestyle hub: dining, bookings, self-guided exploration, all in one app.

🏪 Conversion — Business Connect and Ad Boosting turn nearby searches into real foot traffic and revenue for physical stores.

Ready to plug into this journey? 🚀
DM us to get started. 📩

China's outbound travellers are moving past recovery — 179M trips and $258B in spend expected in 2026, with 200M+ trips forecast by 2028 📈

By leveraging and across the full traveller journey, brands can bridge the gap from inspiration to in-store footfall.

Swipe through to see how to capture travellers from plan to pavement 🧳